Account Manager, Paid Search

The Account Manager, Paid Search at DEPT® is primarily responsible for managing client relationships and ensuring optimal performance on paid search campaigns. This includes executing strategies across various platforms, driving account performance, leading client calls, and maintaining budgets. Additionally, you’ll develop reports and client roadmaps to meet specific goals, ensuring that all strategies are implemented effectively and optimized for performance.

To be considered for the Account Manager, Paid Search role at DEPT®, candidates should have a minimum of 2 years of paid search experience, particularly with Google Ads. Familiarity with budgeting, bidding strategies, and optimization techniques is crucial. Strong analytical skills, proficiency in Excel, and excellent written and verbal communication abilities are also necessary to excel in this role.

As an Account Manager, Paid Search at DEPT®, you will work with a wide range of platforms, including Google Search, Microsoft Search, Facebook, Instagram, and others. You will leverage these tools to create tailored strategies for clients, monitor campaign performance, and implement optimization techniques to drive results.

DEPT® is deeply committed to the personal and professional growth of its employees. As an Account Manager, Paid Search, you will have access to various resources and benefits that support career development. This includes participation in training programs, opportunities to work with diverse teams across the globe, and access to an open-door culture that values your ideas and contributions.

The culture at DEPT® is built on collaboration, innovation, and inclusivity. As an Account Manager, Paid Search, you’ll find yourself in a supportive environment that encourages creativity and offers autonomy in problem-solving for clients. Our team is comprised of passionate individuals who enjoy working together to create impactful digital experiences.

When answering this question, provide specific examples of campaigns you’ve managed using Google Ads. Discuss your strategy creation process, how you monitored campaign performance, and any optimizations you implemented that led to successful outcomes.

Explain the key performance indicators (KPIs) you track, such as click-through rates, conversion rates, and return on ad spend. Provide examples of how data analysis influenced your decision-making and improved campaign performance.

Discuss your approach to transparent communication, emphasizing the importance of setting realistic expectations. Share an example of how you’ve navigated difficult conversations, presenting data-driven insights and solutions to reassure clients.

Detail your approach to budget allocation and how you prioritize spending based on performance metrics. Discuss your experience with A/B testing and adjusting bids to maximize effectiveness while staying within budget.

Talk about the resources you rely on, such as industry blogs, webinars, and networking with peers. Mention any specific sources that have influenced your understanding of industry changes and how you’ve adapted your strategies accordingly.

Share a specific instance where you prepared and delivered a presentation. Discuss how you structured your findings to be easily understood and how you ensured the recommendations were actionable.

Explain how you leverage data to inform strategies and make adjustments in paid search campaigns. Provide examples of specific metrics you analyze regularly and how they guide your campaign optimizations.

Discuss your process for onboarding clients, including gathering initial information, understanding their goals, and setting up campaigns. Highlight the importance of building a solid foundation for the client relationship from the start.

Share your methods for organizing and managing your workload, such as using project management tools, setting deadlines, and clear communication with your team to ensure all tasks are addressed efficiently.

In your response, reference DEPT®’s pioneering approach, commitment to innovation, and the inclusive work environment. Discuss how these factors contribute to a team that is not only successful but also passionate about their work.