Head of Paid Social - job 1 of 2

As the Head of Paid Social at DEPT®, your primary responsibilities include overseeing the development of paid social campaigns, managing senior client relationships, and leading a dynamic team. You'll provide guidance on strategy execution, manage profitability across projects, and ensure effective collaboration with other departments. Your role involves mentoring team members and driving growth through insightful client strategies.

Candidates should have significant experience in paid social roles, ideally within an agency environment. A proven track record of managing large clients and delivering complex paid social campaigns is essential. Strong leadership skills, excellent project management capabilities, and fluency in both German and English are also required to thrive in this position at DEPT®.

In the Head of Paid Social role at DEPT®, you contribute to client success by forging strong, long-term relationships with C-level stakeholders, understanding their business drivers, and aligning DEPT®'s services to meet their goals. You will oversee strategic planning and execution, ensuring that the campaigns are not only effective but also contribute to the broader business objectives of your clients.

At DEPT®, the Head of Paid Social will manage a diverse team and work closely with other department leads. This collaborative environment fosters creativity and innovation, allowing you to develop and implement strategies that achieve high-quality outcomes while maintaining revenue targets. You’ll also support your team’s professional growth through mentoring and training initiatives.

DEPT® provides a competitive range of benefits including a flexible hybrid working policy, a company pension scheme, wellness credits, and various team-building activities. Employees also enjoy recognition through social events and access to exclusive products and services aimed at enhancing their health and happiness while working in a supportive and innovative environment.

When developing a paid social strategy, start by thoroughly understanding the client's business, industry, and target audience. Conduct competitive analysis and leverage data insights to shape your approach. Collaborate with the client to define objectives and KPIs, ensuring your strategy aligns with their broader goals.

Discuss a specific campaign you managed, emphasizing your role in strategy formulation, execution, and performance analysis. Highlight the tools you used for tracking progress and optimization techniques employed throughout the campaign lifecycle to achieve desired outcomes.

Key metrics include reach and impressions, click-through rates (CTR), conversion rates, and return on ad spend (ROAS). Each metric provides different insights into campaign performance, helping you assess overall effectiveness and identify areas for optimization.

Establishing open lines of communication is crucial. Regular updates, tailored reports, and strategic insights are key components. Building personal rapport through understanding their professional and personal drivers can significantly enhance your relationships with C-level clients.

I focus on creating a supportive atmosphere where team members feel comfortable sharing ideas and challenges. By providing regular feedback, recognizing efforts, and fostering a culture of learning and collaboration, I help my team navigate high-pressure situations with confidence.

Conflict resolution requires open dialogue and a focus on shared goals. I encourage team members to express their viewpoints and facilitate discussions that lead to a mutual understanding. Collaborating on solutions reinforces team cohesion and drives project success.

Describe a successful strategy you developed that utilized emerging trends or technologies, such as leveraging influencers or utilizing data analytics for audience targeting. Discuss the campaign's outcomes to demonstrate the effectiveness of your innovative approach.

I regularly engage with industry publications, attend webinars, and participate in professional networks. This ongoing education allows me to stay ahead of trends and integrate the latest best practices into my strategies for clients.

Describe a specific scenario where a campaign faced unexpected challenges, detailing your response, how you maintained client trust, and the adjustments you made to the strategy to reach the desired outcome successfully.

I measure success through both qualitative and quantitative metrics, including team satisfaction, development progress, and project KPIs. Regular check-ins, feedback sessions, and performance reviews help ensure that the team remains aligned with our goals and continues to grow.