Senior Brand Creative (div/f/m)

As a Senior Brand Creative at DEPT®, your primary responsibilities include delivering standout campaign ideas and holistic creative concepts for brands, conceptualizing and pitching creative ideas, and collaborating with digital, media, and social experts. You'll be crafting engaging content that works seamlessly across various touchpoints and formats.

To be a Senior Brand Creative at DEPT®, you’ll need at least four years of experience in an agency environment, showcasing a strong portfolio of integrated campaigns and original storytelling. Additionally, you should have professional working proficiency in both German and English, strong concept and copywriting skills, and a keen interest in digital trends.

DEPT® provides a range of benefits for its Senior Brand Creatives, including a company pension scheme, flexible working hours, health and wellness programs, and access to coaching and mindfulness consultations. There’s also financial support for fitness, internet costs, and public transport, plus opportunities for skill development and exclusive access to sustainable products.

At DEPT®, you'd have the opportunity to work with a diverse range of clients, from local businesses to global brands in a variety of industries. Whether it’s brief assignments or long-term projects, you’ll play a key role in creating campaigns for well-known names like Lieferando, eBay, and Hyundai.

DEPT® actively promotes diversity, equity, and inclusion by seeking to recruit and develop talents from a variety of backgrounds. They encourage candidates who may not meet every listed requirement to apply and are open to discussions about reasonable adjustments to ensure everyone can thrive in their workplace.

When answering this question, share a specific campaign where you played a pivotal role. Detail your process from brainstorming to execution, focusing on the collaborative efforts and strategies used to meet objectives. Highlight the results and any metrics that demonstrate success.

In your response, illustrate how you stay updated on cultural trends and demographics. Discuss how you research and observe these trends, using data and insights to inform your campaigns and connect with the audience on a deeper level.

Discuss your approach to content creation by emphasizing the importance of understanding each platform’s unique requirements. Explain how narratives can be adapted while keeping consistency in messaging, and share examples of campaigns that used this multi-platform strategy effectively.

Describe your positive approach to feedback by showcasing your willingness to iterate based on constructive criticism. Mention specific experiences where feedback led to improved outcomes and how you maintain open communication with team members.

Share your viewpoint on the power of humor in marketing. Provide an example of a campaign where humor helped to convey the message effectively, attract attention, and ultimately engage the audience.

Outline your step-by-step approach to starting a new project, including brainstorming, research, idea validation, and collaboration with team members. Emphasize how you incorporate client input and target audience insights early on.

Discuss the importance of thoroughly understanding a client’s brand guidelines and values. Share how you adapt your creative ideas without straying from the brand's identity while also developing innovative concepts that enhance brand recognition.

Mention specific tools that you find effective in your work, whether related to project management, design, or content creation. Explain why these tools are beneficial for collaboration and creativity and share experiences using them in past projects.

Reflect on the characteristics of a successful creative team, emphasizing collaboration, diversity, and open communication. Discuss how valuing each team member’s input fosters a nurturing environment that leads to exceptional outcomes.

Talk about various metrics and KPIs you consider when assessing the success of a campaign. Include specific examples that showcase how you track progress, gather feedback, and use insights for future improvements.