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FP&A Marketing Manager

Who we are

We're a leading, global security authority that's disrupting our own category.  Our encryption is trusted by the major ecommerce brands, the world's largest companies, the major cloud providers, entire country financial systems, entire internets of things and even down to the little things like surgically embedded pacemakers.  We help companies put trust - an abstract idea - to work. That's digital trust for the real world.

 

Job summary

This role will support the marketing organization and will be responsible for the forecasting of the Marketing top line as well as the budget.   You will work directly with the Head of Sales FP&A to establish key performance metrics and understand the ROI of the Marketing Org building a strong correlation with marketing targets and topline ARR targets.

 

What you will do

  • Financial Planning: Develop and manage the annual marketing budget, including monitoring spending and performance against financial targets.
  • Forecasting: Create quarterly and annual forecasts for marketing initiatives, analyzing trends and market conditions to provide insights into decision-making.
  • Performance Analysis: Evaluate the effectiveness of marketing campaigns and programs, providing detailed reports and recommendations for optimizing ROI.
  • Top of Funnel Model: Understand and Forecast the marketing funnel setting targets to help sales reach their NNACV targets.
  • Collaboration: Work closely with marketing teams to support strategic initiatives, ensuring budgetary resources align with marketing goals and objectives.
  • Reporting: Prepare comprehensive financial reports, dashboards, and presentations for senior management, highlighting key metrics and financial insights.
  • Process Improvement: Identify opportunities for enhancing financial processes within the marketing department, implementing best practices in budgeting and reporting.
  • Cross-functional Engagement: Partner with sales, product, and finance teams to align strategies and share relevant financial data that supports overall business growth.

 

What you will have

  • BA/BS degree in Business, Business Analytics, Finance, or related field. 
  • 3+ years’ experience in finance, investment banking, management consulting, strategy and operations, or related experience in driving monetization growth.
  • The ability to contribute as a team player that embraces change and thrives in a fast-paced environment.
  • Advanced Microsoft Excel, Word, and PowerPoint skills required.
  • Bonus Experience: Anaplan, NetSuite, Tableau, Salesforce.

 

Benefits

DigiCert offers a competitive benefits package for all of our full-time employees. 

DigiCert is an Equal Opportunity employer and is committed to diversity in its workforce. In compliance with applicable federal and state laws, DigiCert prohibits discrimination on the basis of race or ethnicity, religion, color, national origin, sex, age, sexual orientation, gender identity/expression, veteran’s status, status as a qualified person with a disability, or genetic information. Individuals from historically underrepresented groups, such as minorities, women, qualified person with disabilities, and protected veterans are strongly encouraged to apply.

 

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Average salary estimate

$100000 / YEARLY (est.)
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$80000K
$120000K

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What You Should Know About FP&A Marketing Manager, DigiCert

At DigiCert, we're on a mission to redefine digital trust, and we're looking for an outstanding FP&A Marketing Manager to join our team in the United States. Your role will be pivotal in supporting our marketing organization by delivering accurate financial forecasts and managing budgets that align with our ambitious growth targets. Dive deep into the fascinating world of financial planning as you develop and oversee the annual marketing budget, ensuring that every dollar is well spent and contributes to our overarching goals. You'll collaborate closely with the Head of Sales FP&A to establish key performance metrics that will allow us to analyze the ROI of various marketing initiatives. You'll find yourself immersed in performance analysis, offering insightful reports and recommendations based on your evaluations of marketing campaigns. Your expertise will help set marketing funnel targets that ultimately aid sales in reaching their NNACV objectives. Working side by side with marketing teams, you'll ensure that our resources align smoothly with our strategic initiatives. Your knack for process improvement will be invaluable as you identify ways to enhance financial practices across the marketing department. The position demands someone with a BA/BS degree and at least 3 years of relevant experience in finance or consulting, perfectly suited for a team player who thrives in a fast-paced environment. Join us in crafting innovative solutions and making a genuine impact in the realm of digital trust.

Frequently Asked Questions (FAQs) for FP&A Marketing Manager Role at DigiCert
What are the key responsibilities of the FP&A Marketing Manager at DigiCert?

As the FP&A Marketing Manager at DigiCert, your key responsibilities will include developing and managing the annual marketing budget, creating forecasts, and evaluating the effectiveness of marketing campaigns. You'll analyze trends to support decision-making and work closely with various teams to align financial strategies with marketing goals.

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What qualifications are needed for the FP&A Marketing Manager role at DigiCert?

To qualify for the FP&A Marketing Manager position at DigiCert, you should possess a BA/BS degree in Business, Finance, or a related field, along with at least 3 years of experience in finance, investment banking, or a related sector. Advanced proficiency in tools like Excel, Word, and PowerPoint is required, and familiarity with systems like Anaplan or Tableau is a plus.

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How does the FP&A Marketing Manager contribute to marketing ROI at DigiCert?

The FP&A Marketing Manager at DigiCert plays a crucial role in determining marketing ROI by developing key performance metrics and conducting performance analysis of marketing campaigns. By evaluating these campaigns and generating insights, you'll provide strategic recommendations to optimize financial outcomes.

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What tools and software should the FP&A Marketing Manager at DigiCert be familiar with?

The ideal FP&A Marketing Manager at DigiCert should be well-versed in Microsoft Excel, Word, and PowerPoint. Familiarity with additional tools such as Anaplan, NetSuite, Tableau, and Salesforce will be beneficial in managing financial data and aligning marketing strategies effectively.

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What type of work environment can an FP&A Marketing Manager expect at DigiCert?

At DigiCert, the FP&A Marketing Manager can expect a collaborative, fast-paced work environment where teamwork and adaptability are encouraged. You will engage with cross-functional teams, and your contributions will be essential in driving the company's success in the dynamic arena of digital security.

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Common Interview Questions for FP&A Marketing Manager
Can you explain your experience with budget management?

In answering this question, you should highlight specific instances where you managed budgets effectively, discussing the tools you used and the outcomes you achieved. Provide metrics where possible and relate those experiences to how they would apply to managing the marketing budget at DigiCert.

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How do you approach financial forecasting?

Discuss your methodology for financial forecasting. Mention how you analyze trends, market conditions, and past performance, and emphasize your attention to detail. Make sure to tie your answer back to how these practices will benefit DigiCert's marketing initiatives.

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Describe a time you improved a financial process.

In your response, provide a specific example of a financial process you improved. Discuss the challenges you faced, the steps you took to implement changes, and the positive results that followed, particularly in relation to efficiency and accuracy in financial reporting.

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What are key metrics you consider when evaluating marketing campaigns?

Share the key performance indicators you prioritize, such as customer acquisition cost, lifetime value, or conversion rates. Explain how you use these metrics to assess marketing performance and how this knowledge will help you at DigiCert.

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Can you explain how you would collaborate with cross-functional teams?

Discuss your team collaboration experiences, emphasizing communication and alignment with marketing, sales, and finance teams. Illustrate with an example of how collaborative work led to successful outcomes in your previous roles.

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How do you handle tight deadlines in financial reporting?

Emphasize your organization and time-management skills. Describe how you prioritize tasks and manage stress to deliver quality financial reports on time. Share a specific instance where you met a tight deadline without compromising accuracy.

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What software or tools are you most comfortable using?

Discuss your proficiency with software relevant to financial analysis and reporting, such as Excel, Tableau, or NetSuite, and any experience you have training others on these tools. Relate this comfort to how it will benefit the marketing team at DigiCert.

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What strategies do you employ to optimize marketing ROI?

Explain your analytical approach to optimizing marketing ROI, including tracking performance metrics and conducting post-campaign analyses. Provide an example from your experience where your strategies led to improved financial outcomes.

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How do you stay updated on financial trends and the marketing landscape?

Talk about the resources you utilize to stay informed, such as industry publications, webinars, and networking with professionals in finance and marketing. Stress the importance of this knowledge in adapting to DigiCert's evolving financial strategy.

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Why do you want to work for DigiCert as an FP&A Marketing Manager?

Express your motivation for joining DigiCert, focusing on their commitment to digital trust and innovation. Align your personal and professional values with DigiCert's mission and how your skills can contribute positively to the company's objectives.

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To keep public trust on the internet with the most innovative technology infrastructure, easy-to-use tools and the industry’s best customer support for identity, authentication and encryption solutions.

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Full-time, on-site
DATE POSTED
April 22, 2025

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