CRM Support

As a CRM Support at Entain, one of your key responsibilities will be the operational development and implementation of promotional communication activities using CRM tools. You'll be engaged in multi-channel communications like newsletters and SMS, aiming to enhance user engagement on the website and app. Additionally, monitoring campaign performance through KPIs, A/B testing, and analytics will be crucial parts of your role, as well as collaborating with UX teams to improve customer experience.

For the CRM Support position at Entain, a degree in Economics or a specialization in Marketing/Digital is preferred. It's beneficial to have experience in the betting market and familiarity with CRM tools and campaign management. Strong analytical skills, teamwork abilities, and a creative approach will help set you apart as a candidate.

Entain actively promotes employee well-being through various initiatives, including a Wellbeing program that features activities like Padel, Yoga, and kayaking. They provide flexible working arrangements and daily restaurant tickets, ensuring that the work-life balance is well-maintained for their CRM Support staff.

A CRM Support at Entain should have a good understanding of CRM tools, campaign management software, and possibly tools like Adobe (AJO/AEM) for handling campaigns. Familiarity with data management tools and an excellent command of the Microsoft Office suite will also be essential for effective performance in this role.

Entain prides itself on fostering a positive and inclusive company culture where collaboration and open communication are encouraged. As a CRM Support, you'll find a friendly environment that values diversity and individual contributions, creating an inspiring atmosphere for everyone to thrive.

To enhance user engagement through CRM, I would start by analyzing user data to segment the audience effectively. By tailoring communications like newsletters and promotional messages based on user preferences, I can ensure greater relevance. Implementing A/B testing on communications would also help refine the approach by identifying what resonates best with the audience.

In my previous roles, I have developed multi-channel communication strategies that utilize email, SMS, and social media. I’ve seen firsthand how varying the messages based on the channel can lead to improved engagement rates. I also believe in maintaining a cohesive brand voice across all channels to build trust and recognition among users.

Performance monitoring for CRM campaigns is crucial for continuous improvement. I utilize KPI tracking tools to regularly assess campaign performance metrics. By generating reports that analyze user interactions and conversion rates, I can draw actionable insights to adjust future campaigns as necessary.

In a past role, I encountered a significant customer feedback issue regarding app usability. I collaborated closely with the UX team to gather feedback and pinpoint challenges. Together, we initiated a troubleshooting session to address errors, ultimately enhancing the design based on our findings and improving user experience.

Data analytics can provide critical insights into user behavior, preferences, and overall performance of CRM strategies. By analyzing this data, I can identify trends, predict future user actions, and tailor our marketing efforts to meet user needs more effectively, ensuring a more personalized experience.

Conducting A/B testing is an essential part of refining CRM campaigns. By creating two variations of a message and testing them on different user segments, I can determine which version leads to better engagement rates. This iterative approach allows for continuous optimization of CRM strategies.

I have hands-on experience with several CRM tools, including Salesforce and HubSpot. These platforms enable effective management of customer interactions and campaigns. I’ve leveraged their functionalities for tracking customer data, segmenting audiences, and analyzing campaign performance.

Maintaining long-term customer relationships hinges on consistent and meaningful communication. Understanding customer needs, sending personalized content, and promptly addressing concerns are key practices. Implementing a strategy that encourages feedback ensures customers feel valued and engaged, which fosters loyalty.

To stay updated on CRM best practices, I follow industry blogs, attend webinars, and participate in online forums. Engaging with thought leaders on platforms like LinkedIn also provides insights into emerging trends and innovative strategies that can enhance my skills and the effectiveness of my campaigns.

Passion for gaming is crucial in a CRM Support role at Entain as it fosters a deeper understanding of our audience's motivations and preferences. This enthusiasm allows for more authentic engagement and the crafting of relevant marketing strategies that resonate with customers in the gaming sector, driving loyalty and retention.