Marketing Operations Manager

As a Marketing Operations Manager at Eve, your primary responsibilities will include optimizing our marketing tech stack, improving campaign execution and reporting accuracy, and partnering with various marketing teams to streamline processes. You'll also be tasked with building dashboards for tracking campaign performance, developing lead scoring strategies, and enhancing the marketing-to-sales handoff process.

To be successful as a Marketing Operations Manager at Eve, you should have 4-7 years of experience in Marketing or Revenue Operations. Proven experience with marketing automation platforms like HubSpot, strong analytical skills, and experience in managing data and attribution models are also essential. Additionally, having admin-level experience with HubSpot or Salesforce will be beneficial.

The Marketing Operations Manager plays a critical role in Eve's growth strategy by ensuring our demand generation works efficiently. By managing marketing automation and creating meaningful reports, your contributions will directly impact campaign performance, lead quality, and ultimately, revenue generation, enabling Eve to scale and achieve its ambitious goals.

In the role of Marketing Operations Manager at Eve, you'll be primarily working with our marketing tech stack that includes HubSpot, as well as other data and attribution tools. Familiarity with Salesforce and various marketing/GTM tools will also be essential to ensure an efficient workflow and data accuracy.

As a remote worker at Eve, you can expect a fast-paced and collaborative work environment. You'll be part of a supportive team where innovation and creativity are encouraged. With a focus on operational excellence, you'll have the opportunity to make a meaningful impact while growing your skills in a high-growth setting.

When answering this question, highlight specific instances where you've utilized HubSpot or similar platforms, focusing on automation campaigns you've implemented, the outcomes, and how it has benefited your previous employer. Detail your understanding of the platform's functionalities and your strategic approach to using them.

In your response, emphasize your familiarity with data analysis tools and methodologies. Discuss how you've used data to track campaign performance, assess lead quality, or implement attribution models. Provide specific examples of how your data insights guided marketing decisions.

Discuss your experience in developing communication protocols and reporting structures that facilitate clear and effective handoffs. Mention any specific strategies you've implemented to automate processes and improve alignment between marketing and sales teams to enhance conversion rates.

When responding, talk about different approaches to lead scoring, focusing on the criteria you've used in the past—like demographic information, engagement metrics, and behavior. Highlight how an effective lead scoring strategy impacts sales and marketing alignment and the overall customer journey.

Provide a brief overview of a marketing project you managed. Detail your role, the goals of the project, the strategies you implemented, and the measurable results achieved. Focus on how you used analytics to assess success and inform future campaigns.

In your answer, highlight your organizational skills and any tools or methodologies you use to manage time effectively. Explain how you assess urgency versus importance and how you communicate with stakeholders to ensure alignment on priorities.

Discuss your belief in the power of collaboration and how you've historically worked with other teams. Include examples of cross-functional collaborations you've managed that have led to successful outcomes and improved processes.

Your answer should reflect a commitment to professional development. Mention industry-specific publications, webinars, or communities you follow, and how you've applied new insights into your work to evolve marketing practices.

It's important to express your passion for data-driven decision-making and your desire to impact overall business growth positively. Relate your motivations to the innovative and evolving nature of the marketing ops field and your eagerness to be at the forefront of it.

Discuss the key performance indicators (KPIs) you focus on, such as conversion rates, ROI, or customer acquisition costs. Highlight how you analyze these metrics post-campaign and use insights to refine future marketing activities.