Senior Digital Content Specialist (FTC, 12 Months)

The Senior Digital Content Specialist at Everway is vital for launching and developing our new website, engaging in tasks such as creating SEO-optimized web content, overseeing content workflows, and collaborating with design teams to enhance website functionality and user experience.

Candidates for the Senior Digital Content Specialist position at Everway should ideally have a degree in marketing, communications, or journalism, alongside at least 2 years of experience in web writing, B2B marketing, and a solid understanding of SEO principles and metrics.

At Everway, the Senior Digital Content Specialist enhances user experience by creating engaging and accessible content that meets customer needs, prioritizing clarity, and utilizing insights from user research to address pain points effectively.

The Senior Digital Content Specialist at Everway uses tools such as SEMRush or AHrefs for SEO optimization, and may also work with Google Analytics and Google Search Console to analyze content performance and refine strategies accordingly.

Everway values its employees by providing a competitive salary along with bonus opportunities, flexible work arrangements, comprehensive health benefits, and opportunities for career growth through development programs in a collaborative culture.

In your response, emphasize your knowledge of SEO best practices and any tools you've used, such as SEMRush or Ahrefs. Share specific examples of how you’ve optimized web content to improve search visibility and user engagement.

Demonstrate your time management skills by discussing how you assess project deadlines, delegate tasks if needed, and use project management tools to ensure all content is delivered on time while maintaining quality.

Speak about conducting user research, analyzing feedback, and utilizing analytics tools to gather insights. Describe how you adapt your content strategy based on your findings to resonate with your target audience.

Share a specific instance where you worked alongside designers to create cohesive web pages, explaining how you communicated your content needs and integrated design elements to enhance the user's journey.

Outline your approach, which may include evaluating the current content’s performance, identifying areas for improvement, and applying storytelling techniques and SEO strategies so that the new copy meets user needs and attracts traffic.

Mention the resources you rely on such as industry blogs, webinars, or networking within professional groups. Highlight how you apply these trends to enhance your content strategies at Everway.

Provide examples of when you've analyzed data metrics, elaborating on how those insights led you to modify content strategies and improve engagement or visibility.

Explain how you would work in an agile manner to deliver content in stages, include stakeholder feedback processes, and prioritize high-impact pages for early launches while ensuring quality remains consistent throughout.

Express your enthusiasm for creating compelling narratives that connect with audiences on a personal level. Discuss how you believe effective storytelling cements brand loyalty and contributes to a company’s success, especially at Everway.

Outline your methodology for examining competitor websites, identifying content gaps, and leveraging insights to enhance your own content strategy to better serve users’ needs and improve competitive standing.