Marketing Data Analyst

At Citi, we believe in utilizing data to drive strategic decisions and create impactful marketing campaigns. As a Marketing Data Analyst, you will play a crucial role in collecting, analyzing, and interpreting data to provide insights that will guide our marketing efforts. We are looking for a highly motivated individual with a strong analytical mindset and a passion for uncovering trends and patterns. Join our team and be a key player in shaping the future of our marketing strategies.Collect and compile data from various sources, including customer databases, market research, and campaign results.Analyze and interpret data to identify trends, patterns, and insights that will inform marketing strategies.Develop and present reports and visualizations to communicate insights and recommendations to key stakeholders.Collaborate with cross-functional teams to understand business goals and objectives and use data to support decision-making.Conduct ad-hoc analyses and provide data-driven recommendations to optimize marketing campaigns and initiatives.Utilize statistical methods and tools to generate predictive models and identify opportunities for growth and improvement.Maintain data integrity and accuracy through regular audits and quality checks.Stay updated on industry trends and best practices in marketing analytics and data management.Act as a subject matter expert on marketing data and provide training and support to colleagues on data analysis techniques.Continuously monitor and evaluate the effectiveness of marketing strategies and make data-driven recommendations for improvement.Citi is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.