Equipment Sales Representative

As an Equipment Sales Representative at Forklift Systems, your daily responsibilities will include selling both new and used forklifts along with a variety of material handling and industrial equipment. You will develop and implement effective sales strategies to grow your assigned territory and maintain current customer relationships. This role also includes completing sales documentation and quotes, keeping track of your customer accounts, and promoting both parts and service business to enhance customer satisfaction and repeat business.

To be considered for the Equipment Sales Representative position at Forklift Systems, you should have a minimum of a high school diploma, though a college degree can be advantageous. A working knowledge of Microsoft Office products is essential, along with a general understanding of computers and CRM systems, particularly Pipedrive. Additionally, a self-motivated and organized attitude is crucial, as the role requires managing multiple accounts and developing new customer relationships.

Forklift Systems offers a comprehensive training program for new Equipment Sales Representatives. This includes in-depth training about our products, sales techniques, and how to effectively utilize our CRM software. You’ll also receive mentorship from experienced sales team members, which will help you acclimate to our company culture and sales strategies. We believe in investing in our employees to ensure their success in the field.

At Forklift Systems, the compensation structure for Equipment Sales Representatives includes a competitive base salary starting at $80,000 per year, along with commission opportunities based on sales performance. Additionally, you can expect an auto allowance, cell phone, and laptop provided by the company. We also offer a generous benefits package that includes health, dental, and vision insurance, as well as paid time off and a 401(k) plan with match up to 5%.

While previous sales experience is beneficial, it is not strictly necessary to apply for the Equipment Sales Representative position at Forklift Systems. We value enthusiasm, a willingness to learn, and strong interpersonal skills. If you come from a related field or have a passion for sales and customer service, we encourage you to apply. Our training programs are designed to help new representatives get up to speed quickly and effectively.

When discussing your previous sales experience, focus on specific examples where you exceeded sales targets, built relationships, and successfully managed accounts. Highlight any experience you have with industrial equipment or similar products, and how your approach led to successful outcomes.

In answering this question, emphasize your strategy for assessing leads based on potential revenue, urgency, and relationship status. Discuss your use of CRM tools to track leads and organize your daily tasks to ensure follow-ups and nurturing of valuable relationships.

Share specific strategies you use to connect with clients, such as regular communication, personalized service, or understanding their expectations and pain points. Detailing examples of successful long-term relationships can enhance your response.

Discuss your approach to understanding the customer's concerns, acknowledging their objections, and providing well-informed solutions or alternatives. Emphasize active listening skills and the importance of maintaining a positive and professional demeanor during such conversations.

Show your knowledge about Forklift Systems by mentioning its history, key products, and reputation in the industry. Explain how these attributes resonate with your career goals and how you see yourself fitting into the company’s ethos.

Provide a specific story illustrating your persistence and adaptability in overcoming objections. Highlight the steps you took to address the client's concerns and how it ultimately led to a successful sale.

Talk about specific tools and strategies you use to manage your time and tasks, such as digital calendars, task tracking apps, or CRM systems. Discuss how staying organized contributes to your effectiveness in achieving sales goals.

Mention resources you use, such as industry publications, news outlets, or networking events. Emphasize your commitment to continuous learning and how this knowledge informs your sales strategies.

Discuss how you analyze the market potential, identify key customer segments, and tailor your sales plan to address their needs. Mention the importance of setting measurable goals and regularly reviewing progress.

Reflect on your genuine interest in the material handling industry, the company’s values, and how its products resonate with your skills and passions. This question is an opportunity to show your enthusiasm and interest in growing with the company.