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Product Designer

Freddie’s Flowers was founded by Freddie Garland in October 2014 with one ambition: to change people’s relationship with flowers. We believe flowers aren’t only for grand occasions, but they make every day special, inspiring creativity and sparking joy.

Our starting point was our direct-to-consumer subscription model, helping us grow a loyal UK following. We launched in Germany in 2020, and then in 2021 we secured significant backing from The Craftory, a like-minded purpose-led global investment house, helping us expand, develop and grow. 2023 saw us start our gifting service – bringing the best of Freddie’s Flowers to everyone who needs it (even last minute!).

From the seed of an idea we continue to flourish; we’re now a B Corp organisation, certified Carbon Neutral (by the Carbon Trust). And our founding mission remains unchanged – to change the world of flowers, and to change the world with flowers.

Freddie’s Flowers have an exciting opportunity for a Mid-weight Product Designer (UX/UI) to join our Product Team. You will be working closely with our Senior Product Designer to help drive the Product Design that our customers use to discover, experience and share the joy of flowers. The ideal candidate will have a holistic approach to product design, and a portfolio that covers both UX and UI processes.

About the Role:

Freddie’s Flowers have an exciting opportunity for a Product Designer to join our Product Team. You will be working closely with our Lead Product Manager to help drive the Product Design that our customers use to discover, experience and share the joy of flowers. The ideal candidate will have a holistic approach to product design, and a portfolio that covers both UX and UI processes.

Responsibilities:

  • Design & Prototyping:
    • Translate product requirements and user needs into innovative design concepts and solutions.
    • Deliver high-quality mockups and prototypes for web and mobile using Figma and other relevant tools.
    • Maintain and improve our internal design systems, ensuring consistency and efficiency.
    • Create and document new design components, patterns, and guidelines.
  • User-Centric Approach:
    • Champion the voice of the customer throughout the design process.
    • Perform customer research and market analysis, gathering feedback and analysing data to inform design decisions.
    • Develop user flows, journey maps, and information architecture to define the user experience.
    • Collect and analyse user feedback from various sources, including customer support tickets, app reviews, and social media.
  • Collaboration & Communication:
    • Participate in brainstorming sessions and design workshops to generate creative ideas.
    • Present wireframes, mockups, and prototypes to cross-functional teams and senior stakeholders, clearly articulating and explaining your design decisions.
    • Coordinate with product engineers to help translate designs into functional digital products.
    • Support Product and QA to test functionality and provide feedback to ensure correct implementation of UX/UI.
  • Strategic Thinking:
    • Identify and define key user problems and business opportunities.
    • Evaluate design solutions against business objectives, user needs, and technical constraints.
    • Utilise product analytics, user research data, and market insights to inform design decisions.
    • Identify potential design risks and challenges early in the development process.

  • Proven experience as a Product Designer, with a strong portfolio showcasing your product thinking and customer-centered design approach.
  • Demonstrated strong product thinking, with the ability to understand user needs, connect design to business goals, and contribute strategically to product vision.
  • Expertise in UX/UI design, with proficiency in Figma and other relevant design tools.
  • A solid understanding of aesthetics, colour theory, typography, and visual hierarchy.
  • Familiarity with HTML, CSS, and JavaScript is a plus, enabling effective collaboration with developers.
  • Strong research and analytical skills, with the ability to conduct user and competitor research and analyse data.
  • Excellent communication and presentation skills, with the ability to clearly articulate and explain your ideas.
  • A collaborative and adaptable mindset, with the ability to work effectively in a fast-paced environment.
  • Results-driven with a proven track record of delivering solutions that enhance business KPI
  • Option to buy extra holiday days
  • Discounted flowers for friends/family
  • WFH (where applicable)
  • Learning and Development Support
  • Cycle to work scheme
  • Employee Assistance Programme
  • Discounted gym membership
  • Cash plan with Medi Cash
  • Health and wellbeing sessions with The Mind Clinic
  • Team socials and events
  • Bi-Weekly lunch
  • And Flowers!

Inclusion:

Freddie’s Flowers recognises our success is dependent on the success of our people. Freddie’s Flowers is committed to creating an inclusive work environment with a diverse workforce where everyone feels safe and valued. All applicants will receive consideration for

Average salary estimate

$60000 / YEARLY (est.)
min
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$50000K
$70000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Product Designer, Freddies Flowers

Freddie's Flowers is on the lookout for a talented Product Designer to join their vibrant Product Team! This exciting role focuses on creating innovative and user-friendly designs that enable our customers to discover and experience the joy of flowers in their daily lives. As a Product Designer at Freddie's Flowers, you'll partner closely with our Lead Product Manager to translate product requirements and user needs into stunning design solutions using tools like Figma. A strong portfolio showcasing your expertise in both UX and UI will be essential, as you'll be responsible for prototyping, maintaining our design systems, and conducting user research to advocate for our customers’ voices. We're seeking someone who is not only skilled in aesthetics and design principles but also understands how to align design goals with business objectives while identifying potential challenges. If you have a passion for flowers and believe in the power they hold to inspire joy, then Freddie's Flowers could be the perfect fit for you! Join us on this fulfilling journey as we continue to change people’s relationships with flowers while promoting a more sustainable future.

Frequently Asked Questions (FAQs) for Product Designer Role at Freddies Flowers
What are the responsibilities of a Product Designer at Freddie's Flowers?

As a Product Designer at Freddie's Flowers, you'll handle a variety of responsibilities including translating product requirements into innovative design concepts, delivering high-quality mockups and prototypes, and maintaining our design systems. You'll also be deeply involved in user research to inform design decisions, develop user flows, and collaborate with cross-functional teams to bring your designs to life. Your contributions will be vital in helping our customers enjoy the beauty of flowers in their daily lives.

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What qualifications are needed to become a Product Designer at Freddie's Flowers?

Candidates looking to join Freddie's Flowers as a Product Designer should come equipped with proven experience in product design, a strong portfolio demonstrating UX and UI skills, and proficiency in design tools like Figma. Other key qualifications include a solid understanding of aesthetics, strong research skills, and the ability to work collaboratively in a fast-paced environment. Familiarity with HTML, CSS, and JavaScript is a plus, helping you effectively communicate with developers.

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How does Freddie's Flowers ensure a user-centered approach in product design?

Freddie's Flowers emphasizes a user-centric approach in product design by championing the voice of the customer throughout the design process. This includes performing extensive customer research, gathering feedback from various channels and conducting in-depth market analysis to inform design decisions. By developing user flows and journey maps, you will help define the user experience that resonates with our customers and meets their needs effectively.

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What tools do Product Designers at Freddie's Flowers typically use?

Product Designers at Freddie's Flowers primarily use Figma for design and prototyping tasks. This powerful tool enables you to create and deliver high-quality mockups and prototypes for both web and mobile platforms. Additionally, knowledge of various other design tools and technologies can enhance your productivity and effectiveness in collaborating with cross-functional teams and ensuring successful implementation.

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Does Freddie's Flowers offer any professional development opportunities for Product Designers?

Yes, Freddie's Flowers is committed to the growth of its team members, which includes supporting learning and development for Product Designers. This could range from opportunities to attend workshops, access to design resources, or participating in team brainstorming sessions and design workshops. The focus is on enhancing skills that not only contribute to your growth but also elevate the overall product design experience at Freddie's Flowers.

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Common Interview Questions for Product Designer
How do you approach the product design process at Freddie's Flowers?

To approach the product design process effectively, I start by thoroughly understanding user needs and the business goals of Freddie's Flowers. From there, I iterate through brainstorming concepts, developing wireframes, and creating prototypes using tools like Figma, all while gathering user feedback and ensuring a cohesive user experience.

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Can you describe a project you've worked on that showcases your UX/UI skills?

Certainly! In my previous role, I designed a mobile app where I focused on user-centric features that enhanced the shopping experience. Through user research, I gathered insights that shaped the design, ultimately delivering a product that increased user engagement by 30%. I’ll walk you through my process during the interview.

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What role does user research play in your design process?

User research is fundamental to my design process as it provides critical insights that drive design decisions. By conducting surveys, interviews, and usability tests, I ensure that the products I design meet user needs and expectations, fostering satisfaction and engagement.

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How do you handle design feedback from stakeholders?

I appreciate design feedback from stakeholders as it helps refine the product. I encourage open discussions, listen to their insights, and analyze how their feedback aligns with user needs. After evaluating their comments, I typically iterate on my designs to ensure they serve both business and user goals.

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What are some design principles that guide your work?

My design work is guided by principles such as user-centered design, consistency, and accessibility. I strive to create designs that not only look great but are also intuitive and usable for a diverse audience, ensuring everyone can share in the joy of flowers offered by Freddie's Flowers.

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How do you stay updated with design trends and tools?

I regularly follow industry publications, attend webinars, and participate in online design communities. Engaging with other designers and exploring new design tools keeps my skills sharp and ensures that I’m knowledgeable about the latest trends that can benefit my work at Freddie's Flowers.

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Describe a time when you faced a challenge during a design project.

In my previous role, I faced a tight deadline that put pressure on the design process. To tackle this challenge, I prioritized tasks, focused on MVP features, and collaborated closely with the development team. This teamwork helped us launch the product on time while ensuring quality.

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What design software are you proficient in and how do you use them in your projects?

I am proficient in Figma, Adobe Creative Suite, and Sketch. I typically use Figma for collaborative design and prototyping, allowing real-time feedback during the project cycle, which is particularly beneficial in a team-oriented environment like Freddie's Flowers.

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How do you measure the success of your designs?

I measure the success of my designs through user feedback, analytics, and performance metrics. By analyzing user interactions and satisfaction levels, I can gauge if the design meets business objectives and enhances user experience.

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What do you think makes a product design successful?

A successful product design strikes a balance between user needs and business goals. It should be visually appealing, intuitive to use, and effectively solve a problem or fulfill a need. Additionally, incorporating user feedback throughout the design process is essential for continuous improvement.

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Freddie's Flowers is a fast-growing direct-to-consumer flower business based in the UK and Germany. The company is headquartered in South Hampton, England, United Kingdom.

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Full-time, remote
DATE POSTED
March 24, 2025

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