Communications Associate

As a Communications Associate at GoFundMe, you'll be responsible for generating and pitching stories about fundraisers to local media, managing media relationships, and responding to news events in real-time. You’ll develop creative tactics to gain coverage, collaborate with customers to tell their stories, and produce concise messaging for media interactions.

To qualify for the Communications Associate position at GoFundMe, candidates should hold a BA/BS in Journalism, English, or Communications, or equivalent experience. Additionally, 3-5 years of relevant experience in a newsroom or communications environment is expected, alongside strong written and verbal communication skills.

To enhance your candidacy for the Communications Associate role at GoFundMe, focus on showcasing your media relations experience, writing clarity, and storytelling abilities during the application process. Highlight any previous work in a fast-paced environment and your commitment to meaningful communication that drives impact.

The work culture for the Communications Associate at GoFundMe is collaborative and supportive, valuing diversity and inclusion. You'll be part of a team that celebrates achievements while working hard to fulfill the organization's mission, surrounded by colleagues who share a passion for helping others.

A Communications Associate at GoFundMe will work on various projects, including creating earned media strategies, developing pitches for fundraiser stories, managing responses to news events, and collaborating on cross-functional projects to amplify fundraising initiatives, thereby enhancing GoFundMe's positive media presence.

When answering this question, highlight your passion for helping others and how GoFundMe’s mission aligns with your values. Share any personal experiences or stories that demonstrate your commitment to social causes.

Provide a specific instance where you crafted a pitch that resulted in media coverage. Outline the strategy, your approach, and the impact of the story that was published.

Discuss your project management skills and how you prioritize tasks. Mention any tools or methods you use to stay organized and meet tight deadlines effectively.

Share examples of how you have established and nurtured media relations in past roles. Highlight any strategies you have employed to maintain these connections over time.

Explain your approach to staying current with industry trends, such as consuming relevant news, following influencers on social media, and attending workshops or seminars related to communications and media.

Discuss innovative methods you've implemented to capture media attention, such as unique storytelling angles, timely pitches, or leveraging current events to highlight fundraising efforts.

Describe your conflict resolution skills and how you maintain professionalism. Emphasize the importance of open communication and finding solutions that align with the company’s values.

Talk about key performance indicators you track, such as media impressions, story placements, and audience engagement, demonstrating your understanding of how to evaluate the effectiveness of communication efforts.

Share your writing style and adaptability for different audiences. Provide examples of how you have tailored messages in past roles to resonate with specific groups or outlets.

Discuss the impact of storytelling in prompting emotional connections and engagement, particularly within GoFundMe’s context of raising awareness for fundraisers. Highlight how compelling narratives can drive action and support.