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Visual Merchandiser - job 7 of 17

Job Description

About the Role
As a Visual Merchandiser, you contribute to an inspiring, elevated, and consistent customer experience by implementing visual standards and commercial excellence. You will be responsible for executing the visual, commercial, and styling curation according to visual & commercial guidelines for the store. You will also use your trend and competitor awareness to provide colleagues with the correct information, coach, upskill and develop the store team to contribute to a great customer experience.

A Day in the Life
Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities*

Customer Sales & Profit

  • Contribute to the total OMNI customer experience in your store by ensuring visual and commercial curation according to guidelines (In-direct)
  • Representing yourself and the H&M Brand positively during customer interactions (Direct)
  • Organize and plan your workload according to store activation plan and adapt based on business needs in collaboration with your Store Management team and Area Visual Manager
  • Launch and maintain the latest global campaigns and sale activities on time according to H&M Brand Standards
  • Ensure good garment care, stock levels, and give input on allocation to Store Management and Area teams
  • Perform sales report (KPIs) follow-up, identify and prioritize visual & commercial opportunities in collaboration with Store Management team
  • Create efficient and effective actions to increase customer satisfaction to reach sales targets, store goals, budget, and follow-up actions in collaboration with Store Management team
  • Follow all procedures, best practices for OMNI services, operational routines, legal requirements, and communication in all areas of the store with Store team

Fashion & Trend Awareness

  • Keep up-to-date with fashion scene, trends, tendencies, styles, products, brands, competitors, and relevant influencers etc.
  • Plan time for fashion & trend awareness to understand trend theory and mood boards for styling techniques and product presentation to anticipate our customer’s needs and enhance our shopping experience in store

Team & Development

  • Share, inspire and educate your store teams, keep them updated with seasonal changes, fashion trends, relevant visual & commercial information, in-store communication, including price perception
  • Coach and develop the Store team´s visual and commercial skills to secure high quality of product & commercial presentation according to guidelines
  • Support & develop daily routines and best practices for your Store team to always ensure a consistent level of visual & commercial standard while maintaining customer service engagement
  • Develop and coach talents and provide onboarding training to new colleagues
  • Organize, provide, and carry out the visual & commercial upskilling for you and your colleagues
  • Complete Visual Competencies & Commercial 4 All trainings based on Regional & Sales Market learning and development goals
  • Support Sales Market and Area teams with expansion (store projects) needs

Visual & Commercial Execution

  • Execute the visual & commercial curation & styling for the store based on commercial calendar, allocation, store activation plan and fashion trends according to mood boards and direction from the visual & commercial guidelines
  • Carry out sample picking best practice routines including stockroom garment quantities, accessories, and shoes to ensure you create clear trends and stories according to inspiration from the visual & commercial guidelines
  • Secure window & styling execution according to visual & commercial guidelines to create inspirational and commercial customer experience
  • Provide good customer flow by maintaining commercial layout, fixtures, to secure the best trend story placement
  • Secure a strong balance and the maintenance of price signs in windows and throughout the store following guidelines according to Global strategy and Sales Market requirements
  • In collaboration with Facilities Management ensure all lighting is working correctly, aimed to highlight our products and display forms in windows and throughout the store
  • Maintain and care for all display forms and interior material (fixtures & fittings) with sustainability in mind
  • In collaboration with Area Visual Manager ensure your store navigation is maintained and kept up to date according to latest guidelines and store layout
  • Ensure your store has enough quantities of sale and other activity including POS material according to local routines
  • Keep sales floor and back of house clean, organized, and safe according to local security guidelines

Qualifications

Who You Are

  • For you to be a successful Visual Merchandiser, you must be curious and creative; always looking for inspiration, proactive, solution focused, flexible, with effective communication skills to achieve results cross functionally.
  • We look for individuals with fashion interests and leadership skills who can apply their visual and commercial experience working in a dynamic environment to the role.
  • Experience with being solution focused to improve product presentation and commercial execution in store
  • Good knowledge of visual, commercial, and operational best practises, routines, and tools
  • Know how to manage, follow-up and act on selling equation and weekly sales reports

Why You’ll Love Working at H&M

  • We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability
  • We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years
  • You’ll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues
  • We are an inclusive company where you’re encouraged to be yourself at work
  • You will have access to a large global talent community, where career growth and aspirations have no limits
  • We believe in supporting your overall wellbeing and offer comprehensive benefits inclusive of health insurance, wellness and family support programs, company match retirement plan, paid leave programs, and paid time off, including a community day to serve your local community
  • You’ll be able to express your personal style with our employee discount at H&M, & Other Stories, and COS

Additional Information

Compensation: expected base salary range is $19.78- 23.58 hourly**
EEOC Code: SLS
Pay Status: Non-Exempt, Hourly

*This job posting highlights the most critical responsibilities and requirements of the job and is not all-inclusive. There may be additional duties, and responsibilities assigned for this job at the company’s discretion.

**H&M, in good faith, has assessed this posted range of compensation as the accurate range for this role and location at the time of this posting. H&M may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future.

We are committed to providing reasonable accommodations for applicants with disabilities. If you require assistance or accommodation during the application or interview process, please contact us at https://hm.ethicspoint.com, and use Ask a Question.

Benefits:

We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here

In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries. 

We offer: 25% Staff Discount - Medical, Pharmacy Vision and Dental Coverage – Employee Assistance Program - Vacation, Wellness, Holiday and Parental Pay – 401K – Commuter Benefits, Health and Dependent Care FSA. Plus, additional Voluntary Benefits.

Inclusion & Diversity: 

H&M is a part of H&M Group. At H&M Group, we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.  

We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases. 

Company Description: 

H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way.  Learn more about H&M here

Average salary estimate

$45086 / YEARLY (est.)
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$41140K
$49032K

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What You Should Know About Visual Merchandiser, H&M Group

At H&M, we're seeking a creative and dynamic Visual Merchandiser to join our team at our Chicago location! As a Visual Merchandiser, you'll play a crucial role in ensuring customers have an inspiring and effective shopping experience. Your duties will include implementing visual standards and commercial excellence, allowing you to bring our latest styles and trends to life in-store. You’ll be responsible for executing visual and commercial curation while collaborating closely with our Store Management team and Area Visual Manager. Your daily adventures will involve launching exciting campaigns, analyzing sales reports to enhance performance, and coaching fellow team members, fostering a culture of continuous learning and development. A deep passion for fashion is vital, as you'll stay on top of trends and continuously share your insights with your peers. Your creativity will shine as you curate displays that not only attract customers but also elevate their shopping experience. You’ll leverage your knowledge of visual presentation to maintain optimal stock levels and ensure garment care, all while contributing to sales targets through your strategic insights and innovative solution focus. We value diversity and encourage you to bring your unique style to this role. Join us at H&M, and become part of a vibrant team that celebrates creativity and fashion while making a positive impact in the retail industry!

Frequently Asked Questions (FAQs) for Visual Merchandiser Role at H&M Group
What are the responsibilities of a Visual Merchandiser at H&M?

A Visual Merchandiser at H&M is responsible for executing visual and commercial standards in-store, which includes curating product displays, organizing promotional campaigns, and improving the overall customer shopping experience. You will collaborate with the Store Management team to align on store goals and contribute to sales performance while ensuring that all visual guidelines are upheld.

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What qualifications are needed for the Visual Merchandiser position at H&M?

To be successful as a Visual Merchandiser at H&M, candidates should possess a keen eye for fashion trends, strong communication skills, and the ability to work collaboratively. Experience in visual merchandising or retail sales is beneficial, along with a proactive approach to problem-solving and a solid understanding of visual and commercial best practices.

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How can a Visual Merchandiser support customer experience at H&M?

A Visual Merchandiser at H&M supports customer experience by ensuring that the store layout is appealing and aligns with current fashion trends. By creating eye-catching displays and organizing products effectively, they help enhance customer engagement and drive sales. Additionally, they educate team members about seasonal trends and customer preferences.

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What do you need to know about trends as a Visual Merchandiser at H&M?

Being aware of fashion trends is crucial for a Visual Merchandiser at H&M. You'll need to keep up-to-date with the latest styles and competitors and understand mood boards and styling techniques to anticipate your customers' preferences. This knowledge enables you to prepare engaging presentations that resonate with your clientele.

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What benefits do Visual Merchandisers receive at H&M?

Visual Merchandisers at H&M enjoy a range of attractive benefits, including a staff discount on all H&M Group brands, comprehensive healthcare coverage, retirement plans, and wellness programs. H&M also prides itself on providing career growth opportunities and fostering an inclusive workplace culture.

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Common Interview Questions for Visual Merchandiser
How do you approach developing visual displays?

When developing visual displays, I first analyze current fashion trends and customer preferences. Next, I create mood boards to visualize concepts before executing the displays, ensuring they align with H&M's brand guidelines while providing an engaging shopping experience.

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Can you describe a time when you had to adapt a display quickly?

In a previous role, I needed to quickly adapt a display due to an unexpected shipment of new merchandise. I immediately collaborated with my team to rearrange the layout, integrating the new items while creating balance and attracting customer attention to the key pieces.

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What tools do you use for visual merchandising?

I utilize various tools, including design software for creating layouts, sales reports to identify product performance, and trend analysis resources to stay informed about current market conditions. These tools help me make informed decisions in my merchandising strategies.

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How do you handle feedback about your displays?

I welcome feedback about my displays as an opportunity to learn and grow. I listen actively and consider the input before making any changes. Constructive criticism provides valuable insights that I can use to enhance my future merchandising efforts.

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Describe your experience with sales tracking and reporting.

I have experience analyzing sales data to track the performance of visual displays. I regularly review KPIs to identify underperforming areas, allowing me to adapt strategies accordingly and collaborate with management to implement necessary changes.

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What strategies do you use to enhance customer engagement?

To enhance customer engagement, I focus on creating visually appealing displays that tell a story. I employ sensory elements such as colors, textures, and lighting to attract attention and encourage exploration, ultimately leading to increased sales.

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How do you prioritize tasks during busy seasons?

In busy seasons, I begin by assessing immediate priorities based on store goals and customer demands. I establish a clear action plan with my team, ensuring tasks are delegated effectively while maintaining focus on maintaining visual merchandising standards.

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How do you keep your team motivated?

I keep my team motivated by fostering a collaborative environment where ideas are shared freely. I recognize individual contributions and successes and encourage ongoing training and development to build their merchandising skills and confidence.

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What do you believe are the key elements of effective visual merchandising?

Key elements include understanding your target audience, cohesive design aesthetics, current trend awareness, product placement, and storytelling through displays. Each component should work harmoniously to enhance the customer experience and drive sales.

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How do you ensure compliance with brand standards?

To ensure compliance with brand standards, I regularly review visual guidelines, conduct team training sessions, and perform routine assessments of visual displays. Open communication with management ensures that we consistently meet all expectations.

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Founded in 1947, H&M is a Swedish multinational clothing-retail company known for its fast-fashion clothing for men, women, teenagers, and children. The company is headquartered in Stockholm, Sweden.

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DATE POSTED
April 6, 2025

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