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Account Manager - BOAT International - job 2 of 2

Company Description

BOAT International is the world’s leading superyacht multimedia, data/market intelligence and events organisation. We produce luxury superyacht magazines, curate and deliver the world superyacht awards (the oscars for superyachts) and produce highly successful industry events such as the superyacht design festival and various owners club events hosted around the world

Office based: Minimum 3 days per week on site


Salary and OTE: up to $100,000 depending on experience, plus up to 50% commission, potential OTE of $150,000 per annum
 

Job Description

Role and responsibilities

  • To be the senior commercial lead in the US, covering the US market, selling advertising, listings and sponsorship into all products across the Boat International Media portfolio, across print, digital, data and events. 
  • Deliver all products / patches within remit to Budget.
  • Primary focus for 2025: to drive revenues for BOAT International US magazine.
  • To be the commercial lead and representative on sales projects, working closely with the Editor, Specialist Consultant, COO and CEO to ensure monthly revenue targets are hit (driving both new business and renewals), the Florida market is covered effectively with face-to-face meetings, and new revenue opportunities are identified and delivered. 
  • To regularly deliver advertiser feedback as the project develops to BOAT senior Management team.

Forecasting:

  • Primarily focusing on weekly forecasting on projected revenues for the issue, month and quarter.

 

  • Daily Sales meeting: Join the daily sales meeting with BOAT team to deliver daily booking, forecast and opportunity updates.
  • Direct Report: US Sales Executive (Ft Lauderdale based)
  • To manage, mentor and develop existing Ft Lauderdale based Sales Executive 
  • Industry networking events - Attend and represent Boat at all key industry weekly events and open houses in the Fort Lauderdale area, face to face on a weekly basis
  • Boat Shows: Attend and represent  Boat at all key US Boat Shows

 

Qualifications

Qualifications
What you will bring:

  •  Extensive Events Industry Experience: Proven track record of selling digital media and multimedia solutions, ideally at a senior level and to senior stakeholders.
  • Leadership in Sales Strategy: Demonstrated ability to drive multimedia sales strategies, delivering tailored solutions that exceed client expectations.
  • Client Relationship Excellence: Skilled in cultivating and maintaining strong relationships with clients, meeting with them regularly to identify opportunities and deliver additional revenues.
  • Self-Motivated and Results-Oriented: You are creative, driven, and focused on achieving exceptional outcomes in a competitive environment.
  • Data-Driven Focus: Take ownership of forecasting and delivering sales performance for your client base, sharing progress and pledges in daily sales meetings.
  • Stakeholder Collaboration: Build positive relationships with internal and external stakeholders, fostering alignment across departments. 
     

Experience: 

  • Must have senior sales experience
  • A proven track record in and understanding of media sales 
  • Proven sales success selling advertising and sponsorship to the Florida and US Superyacht marine sector (print, digital, event sponsorship), with existing client contacts.
     

Additional Information

    Boat International is an Informa Group Company.  We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

    Summary of Benefits
    Current benefits for US team: (NOTE: this may change for all US employees and be rolled into INFORMA policy in the future, depending on Informa Integration strategy with BOAT)
    Vacation Entitlement

     

    • 25 days paid vacation per year plus public holidays. 
    • Vacation to be taken at mutually agreeable times and when it does not adversely affect the business. 
    • Vacation does not accrue and cannot be exchanged for payment. 
    •  Vacation for the current year pro-rated based on start date.
    • The Company also offers up to an additional 3 days’ paid time off during the Christmas office closure period.  This applies to all staff employed during the closure period regardless of their start date or if notice has been given.  These days do not form part of the annual leave entitlement.
    • Medical Insurance
    •  Medical insurance coverage with monthly premiums paid by the company up to $966 per individual or higher with dependents and/or spouse.
    • Eligibility to join a 401K Plan
    • Company does sponsor a 401K plan to which individual welcome to participate.  Company does not offer 401k matching
       

    Average salary estimate

    $125000 / YEARLY (est.)
    min
    max
    $100000K
    $150000K

    If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

    What You Should Know About Account Manager - BOAT International, Informa Group Plc.

    Are you ready to take the helm as the Account Manager for BOAT International in sunny Fort Lauderdale, Florida? If you have a passion for the luxury superyacht industry and a proven track record in media sales, this could be the perfect role for you! At BOAT International, we pride ourselves on being the world's leading superyacht multimedia, data, market intelligence, and events organization. You'll be at the forefront, leading commercial operations in the US, championing advertising, listings, and sponsorship sales across our diverse product range. Your primary mission will be to turbocharge revenues for our US magazine and engage closely with our talented team, including the editor and senior management, to meet and exceed monthly targets. With a focus on face-to-face client meetings, industry networking events, and boat shows, you’ll champion the BOAT brand and uncover fresh revenue opportunities. To succeed in this role, you'll need extensive experience in the events industry and a knack for building client relationships. Plus, you'll have the chance to mentor and lead our Ft Lauderdale-based sales executive, forging a collaborative approach to sales strategy. This role not only offers a competitive salary—up to $100,000 plus commission—but also a supportive work environment where your contributions are valued. So, are you ready to steer your career towards luxury and innovation? Join us at BOAT International and immerse yourself in a world of opulence and adventure!

    Frequently Asked Questions (FAQs) for Account Manager - BOAT International Role at Informa Group Plc.
    What are the main responsibilities of the Account Manager at BOAT International?

    The Account Manager at BOAT International is primarily responsible for leading commercial operations in the US market. This includes selling advertising, listings, and sponsorships across our print, digital, data, and event offerings. The role also entails close collaboration with executives to hit revenue targets and drive new business opportunities while managing client feedback effectively.

    Join Rise to see the full answer
    What qualifications are required for an Account Manager position at BOAT International?

    To excel as an Account Manager at BOAT International, candidates should have extensive experience in the events industry and media sales, particularly with a focus on the luxury superyacht sector. A track record in selling multimedia solutions to senior stakeholders is essential, as is the ability to cultivate strong client relationships and a self-motivated, results-oriented mindset.

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    How does BOAT International support the professional development of Account Managers?

    At BOAT International, we're committed to fostering professional growth and development. As an Account Manager, you'll have the opportunity to mentor junior staff, participate in ongoing training, and attend key industry events and boat shows to enhance your knowledge and presence in the superyacht community.

    Join Rise to see the full answer
    What kind of sales strategies will I develop as an Account Manager at BOAT International?

    As an Account Manager at BOAT International, you'll play a crucial role in developing multimedia sales strategies tailored to meet and exceed client expectations. You will also focus on forecasting and delivering compelling sales performance, while aligning with the broader business objectives of driving revenues and increasing our market share in the superyacht sector.

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    What does the compensation package look like for an Account Manager at BOAT International?

    The compensation package for the Account Manager position at BOAT International is competitive, offering a salary of up to $100,000, with additional commission incentives that can lead to an on-target earnings (OTE) of $150,000 per annum. Additional benefits include generous vacation days, medical insurance, and the opportunity to join a 401K plan.

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    Common Interview Questions for Account Manager - BOAT International
    How do you plan to drive revenue growth as an Account Manager at BOAT International?

    In my experience, driving revenue growth involves a combination of strategic planning and relationship-building. I would focus on identifying new business opportunities in the luxury superyacht sector while maintaining strong relationships with existing clients.

    Join Rise to see the full answer
    Can you provide an example of how you have successfully increased sales in your previous roles?

    Sure! In my last position, I developed a targeted marketing campaign that catered to senior stakeholders, which increased our ad sales by 30% over six months. I focused on understanding client needs and tailored our offerings accordingly.

    Join Rise to see the full answer
    What strategies do you use to maintain client relationships?

    I prioritize communication and regular check-ins with clients to gauge their needs. Attend industry events to meet face-to-face fosters trust and understanding. I also encourage feedback and adapt our solutions accordingly.

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    How do you approach forecasting revenues?

    I utilize both historical sales data and current market trends to make informed forecasts. Regularly updating forecasts based on real-time data allows me to adjust strategies proactively and communicate effectively within the team.

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    What role do you think events play in boosting sales?

    Events provide valuable networking opportunities, allowing me to position our brand while establishing relationships. They can directly lead to new leads and enhance brand visibility, which is crucial for sales.

    Join Rise to see the full answer
    How would you lead your sales team at BOAT International?

    Leading my sales team would primarily focus on open communication and collaboration. I believe in setting achievable targets, mentoring staff based on their strengths, and creating a supportive environment that encourages feedback and innovation.

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    What kind of market trends have you noticed in the superyacht industry?

    I've noticed a growing interest in sustainability among clients, leading to demand for eco-friendly luxury solutions. Additionally, digital media consumption is on the rise, which means companies need to adapt their marketing strategies accordingly.

    Join Rise to see the full answer
    How would you handle a difficult client or negotiation?

    I approach difficult situations with a focus on understanding the client’s perspective and addressing their concerns. I find that active listening and demonstrating flexibility can lead to mutually beneficial solutions.

    Join Rise to see the full answer
    What tools do you use for sales management and tracking performance?

    I utilize CRM systems, data analytics tools, and sales performance tracking software to monitor performance metrics closely. This not only helps in maintaining accurate forecasts but also in identifying areas for improvement.

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    Why do you want to work for BOAT International?

    I am passionate about the luxury market, and BOAT International's reputation for excellence in the superyacht industry is inspiring. I’m excited about the opportunity to contribute to a respected brand and drive sales in a growing sector.

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    DATE POSTED
    April 7, 2025

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