Sales Director - Lead GTM for AI-Driven Healthcare Startups

As a Sales Director at InVitro Capital, your key responsibilities include defining and executing sales strategies for healthcare ventures, managing long sales cycles, and developing scalable playbooks for complex sales processes. You will also partner with product teams to align sales with solution delivery and mentor junior sales representatives.

To qualify for the Sales Director position at InVitro Capital, you should have 6–12+ years of enterprise healthcare sales experience, a proven track record of closing large, multi-stakeholder deals, and a deep understanding of healthcare regulations and buying cycles. Additionally, experience in building GTM strategies from scratch is essential.

The Sales Director role at InVitro Capital is unique because it allows you to be the first GTM leader for AI-driven healthcare products, giving you a chance to shape how these innovative solutions enter the market. You will leverage next-gen tools to solve complex problems in healthcare while gaining cross-portfolio exposure and potential equity.

InVitro Capital offers a competitive annual base salary ranging from $120,000 to $140,000, alongside generous commission potential of up to 60%. Additionally, employees enjoy comprehensive benefits including paid holidays, medical, dental, and vision insurance, a 401(k) retirement plan, and equity ownership.

The career growth potential for a Sales Director at InVitro Capital is significant as you’ll play a crucial role in the success of multiple ventures. This position allows you to develop leadership skills, establish industry connections, and potentially rise to higher executive roles as the company continues to grow.

Be ready to share specific examples from your past experiences where you successfully navigated and closed enterprise healthcare deals. Highlight your understanding of pain points that providers face and how your solutions addressed those challenges effectively.

Discuss your methodology for developing a GTM strategy, focusing on market research, identifying target customers, crafting unique selling propositions, and aligning sales efforts with product development. Providing a case study can also demonstrate your hands-on approach.

Prepare to detail a specific challenging deal in your past. Talk about how you assessed the situation, the strategies you employed to overcome obstacles, and what the final outcome was, showcasing your resilience and problem-solving skills.

Mention the resources you utilize, such as industry websites, news outlets, and professional groups. Explain how staying informed impacts your sales strategies and ensures compliance with regulatory requirements in the healthcare sector.

Discuss key performance indicators (KPIs) that you monitor including pipeline growth, customer acquisition cost, lifetime value, and conversion rates. Sharing your past success with these metrics can reinforce your data-driven approach to sales.

Highlight your coaching philosophy and methods, such as one-on-one sessions, providing feedback on calls, or involving them in client meetings. Giving examples of past successes with your mentorship can further substantiate your leadership skills.

Share insights into how you've created playbooks in previous roles, discussing the elements you included, the rationale behind them, and how they helped your team to streamline processes and improve sales efficiency.

Talk about your preferred techniques, such as consultative selling, relationship building, or education-based selling. Provide examples of how these techniques contributed to successful outcomes in your sales efforts.

Discuss your insights on how AI can transform the sales landscape, from personalizing customer engagement to optimizing sales efficiency. Present any relevant trends or technologies that you find particularly promising.

Clarify your motivations for applying, such as the innovative focus on AI-driven startups, the opportunity to shape sales strategies from the ground up, and your alignment with InVitro Capital's mission to create impactful healthcare solutions. Sharing personal anecdotes can strengthen your answer.