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Head of Sales - National Dealers

We are seeking a highly motivated and results-driven Head of Sales- National Dealers to lead and expand our dealer network in the Bath Remodel Division. This executive-level role will be responsible for developing and executing dealer growth strategies, optimizing dealer sales performance, and strengthening partnerships with private-label dealers and big-box retailers. The role requires strong leadership, strategic planning, and the ability to foster a high-performing, results-driven sales culture.

The Head of Sales- National Dealers will play a critical role in recruiting and managing dealer relationships, ensuring alignment with company-wide sales objectives, and collaborating closely with senior leadership across Sales, Marketing, Operations, and HR/Staffing.

Responsibilities

Dealer Network Growth & Development:

  • Develop and execute strategies to expand and optimize the JBR dealer and private-label network.
  • Recruit new dealers for targeted territories and markets to drive national growth.
  • Cultivate and maintain strategic relationships with high-volume dealer executives.
  • Lead dealer support training programs (JBR University courses) to enhance dealer sales performance.
  • Act as a key leader for dealer meetings, including the annual Dealer Council Awards Conference.

Sales Strategy & Execution:

  • Drive dealer sales performance by setting targets, tracking progress, and implementing corrective actions.
  • Oversee big-box program management and recruitment for new retail opportunities.
  • Manage strategic pricing negotiations to ensure competitiveness and profitability.
  • Ensure alignment with national lead generation strategies in collaboration with the VP of Marketing.

Leadership & Performance Optimization:

  • Lead, mentor, and develop a team including the National Sales, Technical Support/Warranty, and Channel Marketing teams.
  • Conduct team meetings and 1-on-1 coaching sessions to support team and individual growth.
  • Establish and monitor sales KPIs, conducting quarterly and annual forecasting for dealer performance.
  • Work cross-functionally with Marketing, Operations, and HR to ensure seamless execution of sales initiatives.

Financial & Resource Management:

  • Oversee budgeting and resource allocation to maximize ROI on dealer sales programs.
  • Monitor and analyze market trends and customer insights to drive sales growth.
  • Manage Costco relationships at the Senior Manager and executive levels.
  • Additional duties as assigned.
  • Bachelor’s degree in Business Administration, Marketing, or a related field. Advanced degree or relevant certifications are a plus.
  • Minimum of 12 years in Sales, with at least 8 years in senior management or executive leadership roles.
  • Proven track record to develop and scale a national dealer network.
  • Exceptional communication, negotiation, and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels of the organization.
  • Strong negotiation skills and experience managing large dealer accounts.
  • Experience working with big-box retailers and private-label partnerships.
  • Expertise in leading, managing, and developing large, cross-functional teams. Ability to inspire and cultivate a high-performing, collaborative team environment.
  • Data-driven mindset with expertise in forecasting, budgeting, and performance analysis.
  • Ability to travel up to 50% of the time.

Compensation is based on experience; $170,000+ and bonus potential

The statements in this job description are intended to describe the general nature and level of work being performed. It is not intended to be an exhaustive list of all responsibilities, duties and skills required.

  • 401(k) with matching program
  • Paid time off (PTO)
  • Health insurance
  • Dental insurance
  • Vision insurance
  • Health savings account
  • Life insurance

Average salary estimate

$185000 / YEARLY (est.)
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$170000K
$200000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Head of Sales - National Dealers, Jacuzzi Group

Are you a dynamic sales leader ready to take on a pivotal role? We're excited to announce an opportunity to join our team as the Head of Sales - National Dealers at JBR. In this key position, you will spearhead our efforts to develop and expand our dealer network within the Bath Remodel Division. Your primary focus will be on crafting impactful growth strategies and optimizing dealer performance while fostering strong partnerships with both private-label dealers and big-box retailers. This executive-level position requires not just strategic leadership but also the ability to build a high-performing sales culture. You'll be responsible for recruiting top dealers, nurturing executive relationships, and ensuring alignment with sales objectives that span the organization. Collaboration is key, as you will work closely with teams in Sales, Marketing, Operations, and HR/Staffing to drive success. The role also involves establishing training programs, leading dealer meetings, setting sales targets, and managing key accounts effectively. With a focus on financial performance, you will oversee budgets and allocate resources to maximize sales growth. If you have a passion for leading teams and a proven track record in scaling national dealer networks, plus exceptional communication and negotiation skills, we want to hear from you. Join us to make a real impact at JBR, where your efforts will contribute to both personal and organizational success!

Frequently Asked Questions (FAQs) for Head of Sales - National Dealers Role at Jacuzzi Group
What are the main responsibilities of the Head of Sales - National Dealers at JBR?

The Head of Sales - National Dealers at JBR is responsible for developing dealer growth strategies, optimizing dealer performance, and strengthening relationships with private-label dealers and big-box retailers. This includes recruiting new dealers, leading training programs, driving sales performance, managing strategic pricing, and overseeing budgeting and resource allocation.

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What qualifications do I need to apply for the Head of Sales - National Dealers position at JBR?

To apply for the Head of Sales - National Dealers position at JBR, you need a Bachelor’s degree in Business Administration, Marketing, or a related field, and a minimum of 12 years in Sales, including at least 8 years in senior management or executive leadership roles. Experience with large dealer networks, negotiation skills, and leading cross-functional teams is also essential.

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How does the Head of Sales - National Dealers role impact JBR's growth strategy?

The Head of Sales - National Dealers at JBR plays a critical role in executing the company's growth strategy by expanding the dealer network, enhancing dealer performance, and managing key accounts. This position drives national growth through targeted recruitment and strategic partnerships, which align closely with the overall sales objectives of the company.

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What is the compensation for the Head of Sales - National Dealers role at JBR?

The compensation for the Head of Sales - National Dealers role at JBR starts at $170,000 and includes bonus potential based on performance. The total compensation package also includes various benefits such as a 401(k) with matching, health insurance, dental and vision insurance, paid time off, and life insurance.

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What skills are essential for success as the Head of Sales - National Dealers at JBR?

Essential skills for the Head of Sales - National Dealers at JBR include strong negotiation abilities, exceptional communication and interpersonal skills, and the capacity to inspire and develop large, cross-functional teams. A data-driven mindset for budgeting and performance analysis, alongside the ability to travel frequently, is also crucial.

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Common Interview Questions for Head of Sales - National Dealers
Can you describe your experience with managing a national dealer network?

When answering this question, highlight specific examples of how you've successfully developed and scaled dealer networks in previous roles, including strategies you implemented and the results achieved.

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How do you set sales targets for your team?

Explain your approach to setting realistic yet challenging sales targets based on market analysis, previous performance data, and collaboration with your team to ensure buy-in and motivation to meet those goals.

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What strategies do you use to maintain strong relationships with dealers?

Discuss your techniques for engaging with dealers regularly, including training sessions, feedback loops, and personal interactions that foster trust and a strong partnership.

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How do you monitor the performance of your sales team?

Describe the KPIs you track and the methods you use to analyze performance data, focusing on how you provide feedback and coaching to improve individual and team performance.

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What is your experience with financial management in a sales role?

Share specific experiences where you managed budgets, allocated resources effectively, and how your financial oversight has driven profitability in previous positions.

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Tell us about a successful sales strategy you developed.

Detail a specific sales strategy you designed, how you implemented it, and the positive outcomes it generated, emphasizing your analytical reasoning and creativity.

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How do you handle conflicts or challenges with dealers?

Illustrate your conflict resolution skills by providing an example of a challenge you faced with a dealer, what steps you took to resolve it, and the outcomes of your actions.

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What role does data play in your sales decision-making?

Explain how you utilize market trends, customer insights, and performance analytics in shaping your sales tactics and strategies, illustrating with examples from past roles.

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How would you approach recruiting new dealers?

Discuss your recruitment strategy, including how you identify potential dealers, engage them, and the criteria you consider essential for partnership success.

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What do you believe is the key to creating a high-performing sales culture?

Articulate your vision for a high-performing sales culture, including elements like communication, motivation, and the importance of celebrating successes to maintain team morale.

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Founded in 1915 and headquartered in Chino Hills, California is a manufacturer and distributor of branded spa and hot tub products.

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DATE POSTED
April 10, 2025

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