Sales Representative - job 3 of 4

As a Sales Representative at Priority Chevrolet in Newport News, your main responsibilities will include guiding customers through the car-buying process, conducting test drives, following up on sales leads, and building long-lasting relationships with customers. You'll play a crucial role in representing our dealership's stellar reputation while ensuring every customer has a fantastic experience from start to finish.

To become a Sales Representative at Priority Chevrolet, you should have previous sales or customer service experience, although dealership sales experience is a plus. You must possess outstanding communication skills, be polished and professional, and be a team player with a valid driver's license and an acceptable driving record.

At Priority Chevrolet, we offer a comprehensive benefits package for our Sales Representatives that includes competitive pay, medical, dental, and vision plans, a 401(k) retirement plan with employer match, paid time off, short and long-term disability, employee stock purchase opportunities, and wellness programs. Our employees also enjoy discounts and company-sponsored events!

Priority Chevrolet is committed to supporting the career growth of our Sales Representatives through opportunities for advancement and access to training programs, such as Chevrolet training. As part of the Lithia & Driveway network, you'll have pathways to elevate your career within the second largest dealer group in the U.S., ensuring you grow along with us.

The work environment at Priority Chevrolet is energetic, collaborative, and supportive. With a focus on teamwork and customer satisfaction, you'll be part of a vibrant dealership that values professionalism, fun, and success. Our team members enjoy a busy showroom and numerous opportunities to connect with customers, making each workday enjoyable and fulfilling.

When approaching a sales conversation, I prioritize listening to the customer’s needs and building rapport before offering solutions. I usually start by engaging in small talk to create comfort and trust, and then I ask open-ended questions to understand their specific requirements and preferences.

Handling objections effectively requires empathy and active listening. I acknowledge the customer's concern, ask clarifying questions to fully understand the objection, and then provide relevant information or solutions to address the issue. Demonstrating understanding helps to build trust and often resolves their concerns.

Absolutely! In my previous role, I made a point to follow up with customers after their purchase by sending personalized thank-you notes and checking in on their satisfaction with the product. This practice not only strengthened our relationship but often led to referrals and returning customers.

I utilize a customer relationship management (CRM) system to track leads efficiently. I ensure all customer interactions are logged and set reminders for timely follow-ups. Personalized emails or calls help keep potential buyers engaged and informed about their options.

I once exceeded my monthly sales targets by implementing a targeted approach to marketing specific promotions. I reached out to previous customers and offered them exclusive deals, which not only boosted sales but also reinforced loyalty with our existing clientele.

I stay updated on automotive trends and product knowledge through regular participation in training programs, workshops, and industry webinars. Additionally, I subscribe to automotive news sources, allowing me to engage in informed conversations with customers.

The key to successfully selling vehicles lies in understanding customer needs and building trust. Providing honest information, actively listening, and demonstrating the value of the vehicle from the customer's perspective are essential to closing a sale.

I believe teamwork is vital in a dealership setting as it creates a positive customer experience. I communicate openly with my colleagues, share leads, and assist each other, ensuring that we all contribute to meeting our sales goals and cultivating a supportive atmosphere.

On a busy sales floor, I prioritize tasks based on urgency and customer needs. I focus on customers currently in the buying process while efficiently managing leads by time-sensitive interactions. Staying organized and flexible allows me to adapt to the fast-paced environment without sacrificing customer service.

In a sales role, especially at Priority Chevrolet, I find motivation in achieving targets and the satisfaction of helping customers find the perfect vehicle. I also appreciate the supportive team environment and the numerous growth opportunities, all of which drive me to excel in my performance.