Specialist, Digital Marketing & Strategy (Distribution)

As a Specialist in Digital Marketing & Strategy at Roc Nation Distribution, your primary responsibilities include executing digital marketing campaigns, coordinating web and social media content, and maintaining artist platforms. You’ll also be supporting new artist site builds, sharing updates on social media accounts, and leveraging strategies to enhance artist visibility and monetize their content.

To qualify as a Specialist in Digital Marketing & Strategy at Roc Nation Distribution, candidates should possess a BA/BS degree in Business, Digital Marketing, or a related field, along with 1-2 years of experience in digital marketing. A keen interest in social media, new technologies, and a strong attention to detail are also essential.

The Specialist in Digital Marketing & Strategy plays a crucial role at Roc Nation Distribution by developing and executing effective digital marketing strategies that enhance artists' visibility, engage audiences, and drive revenue. Your work will directly impact how the company connects artists with fans in innovative ways.

To excel as a Specialist in Digital Marketing & Strategy at Roc Nation Distribution, candidates should demonstrate strong communication skills, digital content creation abilities, and knowledge of social media trends. Flexibility, teamwork, and problem-solving skills are vital in navigating the fast-paced environment of the music industry.

The expected salary for a Specialist in Digital Marketing & Strategy at Roc Nation Distribution ranges from $52,000.00 to $65,000.00 USD, depending on qualifications, skills, and market location, with potential benefits like medical, dental, and paid time off adding further value to the compensation package.

When approaching digital marketing campaigns for artists, it's essential to align the campaign with the artist's brand and target audience. Utilize data analytics to identify trends, create tailored content, and leverage various social media platforms to maximize reach and engagement.

I have experience in managing social media accounts by creating, scheduling, and analyzing content. I focus on maintaining a consistent voice and engaging with fans through regular updates and strategic posts that promote the artist's work and brand.

I actively follow industry news, blogs, and social media channels to stay informed about the latest trends. Participating in webinars, attending industry conferences, and networking with other professionals are also crucial to keeping my strategies fresh and relevant.

Certainly! One successful project involved a comprehensive campaign for an emerging artist, where we created a multi-platform approach combining social media, influencer partnerships, and user-generated content, resulting in increased engagement and site traffic by over 50%.

I am familiar with various digital content creation tools such as Adobe Creative Suite for editing images and videos, as well as social media management tools like Hootsuite and Buffer for scheduling posts and analyzing performance metrics.

I prioritize tasks based on deadlines and the overall impact on the project. I often create to-do lists, set clear objectives for each project, and adjust priorities as needed while ensuring effective communication with team members to keep everyone on the same page.

Analytics are crucial in shaping any digital marketing strategy as they provide insights into audience behavior, engagement levels, and campaign performance. I use this data to refine strategies, measure success, and identify areas for improvement in future campaigns.

Handling negative feedback on social media requires a calm and professional approach. I believe in addressing concerns openly, communicating transparently, and providing solutions to demonstrate that we value our audience's opinions and are committed to customer satisfaction.

User-generated content is any content created by fans or users that showcases their experiences with an artist or brand. It is significant as it builds authentic connections, enhances brand loyalty, and often leads to increased visibility and engagement through organic reach.

I ensure collaboration within a digital marketing team by fostering open communication, encouraging brainstorming sessions, and leveraging collaborative tools to keep everyone organized. Recognizing team members’ strengths and assigning roles accordingly also helps in achieving a cohesive working environment.