Manager, Growth Marketing & Events - APJ

As the Manager of Growth Marketing & Events at LivePerson, your key responsibilities include developing event strategies, collaborating with various marketing teams to align content with business goals, and overseeing the entire event execution process. You will manage everything from planning and promotion to post-event analysis, ensuring that all events drive engagement and contribute positively to our revenue goals.

To qualify for the Manager, Growth Marketing & Events position at LivePerson, you should have at least five years of related experience in a B2B context, preferably within customer experience. A Bachelor’s degree in business, marketing, or a related field is required. Excellent communication skills and a strong project management background are essential, as you'll be managing multiple events simultaneously.

The Manager, Growth Marketing & Events plays a vital role in supporting LivePerson's business goals by driving brand awareness and demand generation through impactful events. This position enables the company to connect meaningfully with potential customers, utilize data-driven insights to improve event strategies, and ultimately contribute to pipeline and revenue growth by fostering relationships with Fortune 500 companies.

Essential skills for success in the Manager, Growth Marketing & Events role at LivePerson include strong project management capabilities, proficiency in analyzing event performance, and a data-driven mindset. Additionally, excellent verbal and written communication skills are crucial for collaborating with various teams and stakeholders, ensuring cohesive event execution.

Candidates applying for the Manager, Growth Marketing & Events role at LivePerson will benefit from experience in planning and executing high-impact events, ideally in a customer experience or B2B marketing environment. Familiarity with platforms such as Salesforce or event marketing tools will also give candidates an advantage as they navigate event strategies and technology.

When answering this question, focus on specific types of events you've managed, highlighting any successes or challenges you overcame. Share examples of how your strategies increased engagement or drove revenue, illustrating your hands-on experience in the field.

In your response, emphasize the importance of setting clear performance metrics before an event. Discuss how you track these metrics, such as registration numbers, attendee feedback, and post-event sales follow-ups, illustrating your data-driven approach to event marketing.

Describe your project management techniques, such as using tools like Smartsheets or task lists. Emphasize how you prioritize tasks based on deadlines, event scale, and team collaboration to ensure all events are executed flawlessly.

Share a detailed example of an event that stands out in your career. Include what made it successful, what strategies you employed, and any metrics that demonstrate the event’s impact, such as attendee satisfaction or generated leads.

Discuss specific engagement strategies you have implemented, such as interactive workshops, dynamic speakers, or leveraging technology during the event. Highlight the importance of understanding your audience and tailoring the experience to meet their expectations.

Illustrate your problem-solving skills with a specific example of an unexpected challenge you faced. Explain how you remained calm, assessed the situation, and took decisive action to ensure the event continued smoothly.

Emphasize the importance of cross-functional collaboration in event planning. Provide examples of how you work with marketing, sales, and customer success teams to ensure everyone is aligned and contributes to the overall success of the event.

Mention specific tools and platforms you have experience using, such as Salesforce for CRM, Social Media for promotion, and various event management software for planning and execution. Highlight how these tools enhance the efficiency and effectiveness of your event strategies.

Discuss the value of continuous learning in your field. Mention any relevant industry publications, online courses, or professional organizations you follow to stay informed about current trends and best practices in event marketing.

Share your passion for technology and how it can enhance customer interactions. Discuss what excites you about marketing and events, particularly in showcasing innovative solutions like AI-powered conversations that can transform customer experiences.