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Beer Den Master - job 1 of 2

Overview

To grow community through building guest loyalty and maximizing profits by providing personal guest interactions that build genuine relationships with guests and result in a brand-aligned experience.

Responsibilities

1. Order and maintain appropriate inventory of Beer Den supplies.

2. Order and maintain appropriate inventory of draught beer.

3. Build and maintain professional relationships with distributor/wholesaler partners as well as direct sales associates from breweries.

4. Regularly schedule events such as tap takeovers. Conduct tastings as needed in the Beer Den as well as for in-store demos or promotions

5. Assist with inventory and adhere to proper inventory practices as outlined by Manager of Financial Perpetual Inventory.

6. Train all Beer Den Hosts and other Hosts throughout the store (as appropriate) on operating procedures of the Beer Den.

7. Perform routine maintenance on Beer Den equipment as needed (line cleaning, faucet cleaning, minor repairs, etc.).

8. Drive packaged beer sales as well as growler sales. This includes managing displays and working with distributors/wholesalers to ensure proper inventories both on the shelf and in the back room. Ensure proper pricing and product selection.

9. Complete a weekly communication piece (currently, “What’s Tappening” due every Wednesday at 5PM) for Beer Den guests.

10. Attend various education and branding events scheduled by Category Manager of Beer and Wine.

11. Educate guests on product attributes and information and provide guidance for specific needs/preferences

12. Ensure marketing and brand materials and tools are properly displayed, maintained and utilized including, signage, prices, flyers, etc.

13. Maintain the sanitation and appearance of the Beer Den. Wash and prepare growlers according to established practices.

14. Follow all state laws governing the sampling, sale and purchasing of beer.

15. Fill growlers upon request by the guest according to established filling, sealing and labeling standards.

16. Announce specials and sale information on the PA system.

17. Perform all other duties as assigned by management.

Qualifications

1. Working understanding of beer.

2. Is familiar with ALE laws governing sell, and purchasing of wine products.

3. Sales minded with effective communication, guest service and selling skills.

4. Friendly, outgoing personality.

5. Self-motivated, trustworthy and able to adhere to all guidelines.

6. Ability to work well with others.

7. Ability to read and understand information and direction.

8. Ability to effectively communicate with Store Manager, DSD Receiver and vendors.

9. Ability to bend, kneel and stand for extended periods of time.

10. Ability to lift 30lbs. consistently and 60lbs. occasionally.

11. Must be at least 21 years old.

 

#LI-RM3

Average salary estimate

$40000 / YEARLY (est.)
min
max
$35000K
$45000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Beer Den Master, Lowes Foods

Welcome to the exciting role of Beer Den Master at our Columbia location! As a Beer Den Master, you will be the heartbeat of our community, cultivating guest loyalty through personal interactions that create genuine relationships. Your day-to-day will involve managing inventory, ensuring we have the freshest draught beer and essential supplies at hand. Building strong partnerships with distributors and wholesalers will be key as you organize tap takeovers and tastings that leave our guests buzzing with excitement. You'll take charge of training our Beer Den Hosts, guiding them through operational best practices to deliver an outstanding guest experience. Regular maintenance of our Beer Den equipment keeps everything flow-ready, enabling you to fulfill growler requests and drive packaged beer sales. And don't forget about connecting with our patrons through fun weekly updates, keeping them in the loop about our latest offerings! With a friendly and outgoing personality, you'll educate guests on product attributes while maintaining a clean and inviting space. You’ll also be empowered to leverage marketing tools and uphold all state laws regarding beer sales. If you are self-motivated and passionate about crafting an unforgettable beer experience, this is the perfect opportunity for you to shine as a Beer Den Master!

Frequently Asked Questions (FAQs) for Beer Den Master Role at Lowes Foods
What are the responsibilities of a Beer Den Master at Columbia?

As a Beer Den Master at Columbia, your responsibilities include managing Beer Den inventory, building professional relationships with distributors, scheduling events like tap takeovers, and conducting tastings. Additionally, you’ll train staff, perform routine equipment maintenance, drive sales, and maintain a welcoming environment for our guests.

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What qualifications are required for the Beer Den Master role in Columbia?

To excel as a Beer Den Master in Columbia, you should possess a good understanding of beer, be familiar with ALE laws, and have solid guest service and sales skills. A friendly, outgoing personality, teamwork ability, and physical stamina are essential. Furthermore, you must be at least 21 years old and able to lift up to 60 lbs.

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How does a Beer Den Master drive sales in Columbia?

A Beer Den Master drives sales in Columbia by managing attractive displays, ensuring optimal inventory levels, and communicating promotions effectively to guests. You'll also encourage growler and packaged beer sales, contribute to marketing strategies, and create engaging weekly communication pieces to keep customers informed and excited.

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What training will a new Beer Den Master receive?

As a new Beer Den Master, you will receive comprehensive training on operating procedures, product information, and sales strategies. This includes learning about proper inventory management, the craft of conducting tastings, as well as the laws regarding beer sales, all aimed at enhancing your ability to serve guests effectively.

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What opportunities for growth are available to a Beer Den Master in Columbia?

Working as a Beer Den Master opens up pathways for career growth within the company. You can expand your role to include higher-level management positions in retail or specialty beverage categories. Additionally, your experience can lead to opportunities in event coordination or training and development within the beverage industry.

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Common Interview Questions for Beer Den Master
Can you describe your experience with inventory management as a Beer Den Master?

When answering this question, highlight any prior experience managing inventory in a retail setting. Discuss your familiarity with inventory systems, how you ensure stock levels are maintained, and how you handle discrepancies. Emphasize the importance of being proactive and detail-oriented in managing supplies.

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How would you handle a difficult customer in the Beer Den?

In responding to this question, illustrate your conflict resolution skills. Describe a specific instance where you successfully resolved a customer issue by actively listening, showing empathy, and finding a solution. Emphasize the importance of maintaining a positive experience, even in challenging situations.

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What do you think makes a successful Beer Den event?

To answer this effectively, discuss the key elements of a successful event, such as tailored marketing promotions, engaging guest activities, and effective partnerships with distributors. Share examples from previous experiences that showcase your planning skills and ability to connect with the community.

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How do you ensure compliance with ALE laws in your role?

When addressing compliance, emphasize your understanding of ALE laws and their importance in the retail environment. Discuss your familiarity with procedures for sampling and selling beer responsibly, as well as how you educate other team members on adherence to these regulations.

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Describe how you would train a new Beer Den Host.

Provide a structured approach to training, focusing on key operational procedures, product knowledge, customer service techniques, and safety practices. Highlight how you would create a supportive learning environment and encourage questions to ensure the new host feels confident in their role.

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What strategies do you use to engage customers and build loyalty?

Discuss specific strategies such as utilizing personalized communication, hosting exclusive events, and implementing loyalty programs. Explain how understanding customer preferences and feedback can help tailor the experience to foster long-term relationships.

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How do you stay updated on beer trends and customer preferences?

Illustrate your commitment to continuous learning by mentioning industry publications, attending beer festivals, connecting with local breweries, and engaging in online communities. Emphasize the importance of staying informed to provide the best recommendations and a current atmosphere in the Beer Den.

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What do you think is the most important aspect of guest service?

When answering this question, emphasize the role of empathy and active listening in guest service. Highlight how understanding and addressing guest needs, ensuring timely service, and creating a friendly atmosphere contribute to a memorable experience.

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Can you share a time you successfully increased sales in a previous role?

When discussing a previous success, use the STAR method (Situation, Task, Action, Result) to structure your response. Detail how your strategies, such as promotions or product placements, positively impacted sales, reinforcing your ability to drive results.

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Why do you want to be a Beer Den Master at our Columbia location?

To answer this question, express your passion for beer and community engagement. Discuss how this specific opportunity aligns with your skills and career goals, reinforcing your enthusiasm for contributing to the company and its guests in a meaningful way.

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Lowes Foods sets out to break the mold of the standard supermarket and create a distinctive grocery shopping experience worthy of our Carolina roots.

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April 20, 2025

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