Brand Manager

The opportunity

We are looking for a qualified Branding Manager to join our team to manage Manulife branding activities and drive the success of key cross-functional initiatives.

Responsibilities

• Strategic planning and concept development for key brand campaigns/product launching and activities in the year
• Manage cross-functional initiatives that bring positive impacts on brand and business performance
• Manage consistent brand communications across all public and customer channels
• Monitor and analyze brand performance metrics (KPIs) to identify opportunities for improvement and ensure alignment with business objectives.
• Manage vendor resources and business-as-usual activities of the brand department
• Manage UX/UI projects to enhance user experience across all digital platforms, ensuring consistency with brand identity.
• Partner with external agencies and vendors to optimize brand positioning and marketing efforts.

How will you create impact?
Driving consistent brand images and messages across all channels and audiences.

Maintain Manulife's leading brand positions in Vietnam life insurance market across the brand funnel.

Brand influential activities among our internal and external stakeholders, among both distribution force, customers, and prospects.

What motivates you?

• You obsess about customers, listen, engage and act for their benefit.
• You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.
• You thrive in teams and enjoy getting things done together.
• You take ownership and build solutions, focusing on what matters.
• You do what is right, work with integrity and speak up.
• You share your humanity, helping us build a diverse and inclusive work environment for everyone.

What we are looking for

Our ideal candidate has a strategic mindset, good collaboration, and management skills as well as brand management experience. A competitive candidate for this position also possesses:

• Good communication skills
• Ability to drive creative concepts and engaging content.
• Proven experience in social media, communication, and promotional events…
• Experience in UXUI is a plus
• A customer-oriented mindset with great customer service skills
• You should be able to act as the face and voice of our brand in any communications and exposure to all stakeholders and target audiences, from employees, agents, customers, partners, and the public.

What can we offer you?

• A competitive salary and benefits package.
• A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.
• A focus on growing your career path with us.
• Flexible work policies and strong work-life balance.
• Professional development and leadership opportunities.

Our commitment to you

• Values-first culture
  We lead with our Values every day and bring them to life together.
• Boundless opportunity
  We create opportunities to learn and grow at every stage of your career.
• Continuous innovation
  We invite you to help redefine the future of financial services.
• Delivering the promise of Diversity, Equity and Inclusion
  We foster an inclusive workplace where everyone thrives.
• Championing Corporate Citizenship
  We build a business that benefits all stakeholders and has a positive social and environmental impact.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact recruitment@manulife.com.