Manager, Brand Content and Culture - job 1 of 2

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.

At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.

We are looking to add to our US Marketing Team, with an eye toward developing the Best In Class Marketers who can provide a Fan-to-Fan experience to our customers. As the Brand Content Manager, you will be tasked with ensuring our brand campaigns resonate with our consumers. You will be expected to have foundational and strategic understanding of handling a brand campaign and the execution across various creative outputs including linear, digital, social, retail, etc. 

We are seeking an individual who will specifically manager the branding relevance pillar, leading Breakfast, Brand Trust and/or Big In Culture for our retail programs that are seen by millions of customers daily. This role with work with our agency partners an internal cross functional team to develop, launch and evolve the branding elements of our Brand Campaign initiatives. 

• Lead ongoing Creative excellence education for local agency teams 

• Lead content development and execution for dedicated local programs (i.e. Summer Beverages, Breakfast, Spicy McNuggets, Bagels, etc.) 

• Lead coordination and collaboration with COE teams  

• Lead quarterly local agency check-ins 

• Develop Local retail and creative plans & comms plan  

• Oversee and lead creative office hours for local agency teams on a weekly basis 

• Manage GRC feedback for local programs

• Provides exposure to other programs and opportunity to work with different managers/teams  

• Potential opportunities to help with any activations at a National or local level 

• Lead development and execution of Brand Trust windows  

• Strategic planning / collaboration for PR-led Brand Trust initiatives 

• Participate and support Brand Trust committee meetings 
   

What we're looking for:
 

• Highly collaborative and adept at leading and influencing cross-functional teams effectively, including internal teams and external partners 

• Customer-focused, entrepreneurial, and result-oriented – “can-do” leadership style that leverages creativity and pragmatism in the face of challenges 

• Ability to consistently lead with clarity, prioritizing the right levers that will make the biggest impact to business 

• Ability to translate business needs into technology requirements; demonstrated understanding of product lifecycles and comfort with technical design 

• Excellent consensus-builder with ability to listen and synthesize multiple perspectives into a path forward 

• Outstanding written and oral communication skills, as well as experience and comfort around executive communications 

• Strong communication and persuasion skills and ability to interact effectively with senior leaders 

• Experience in a digital customer-focused industry 

• Strong business acumen and proven strategic, analytical and creative abilities 

• Significant knowledge and experience working in a highly matrixed organization 

• Ability to think with agility, work and thrive in a self-starter, fast-paced and changing environment 

• Ability to manage multiple workstreams at once under time pressure  

Benefits eligible: Yes
Bonus eligible: Yes
Long term incentive eligible: Yes
The expected salary range for this role is $112,860 - $143,900 /per year
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.

• Bachelor’s Degree and 5 years relevant work experience or Master’s Degree and 3 years relevant work experience 

• Experience leading highly visible, cross-functional strategic initiatives in a high-growth environment 

• Preference for experience and / or strong interest in growth and digital marketing 

• Preference for clear ability to turn data into insights into action and ability to tell stories through impact deliverables with clear narratives. 

Benefits eligible: This position offers health and welfare benefits, a 401(k) plan, adoption assistance program, educational assistance program, flexible ways of working, and time off policies (including sick leave, parental leave, and vacation/PTO). Eligibility requirements apply to some benefits and may depend on job classification and length of employment. 

Bonus eligible: This position is eligible for a bonus, calculated based on individual and company performance.

Long term Incentive eligible: This position is eligible for stock or other equity grants pursuant to McDonald’s long-term incentive plan.

McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact [email protected]. Reasonable accommodations will be determined on a case-by-case basis.

McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Nothing in this job posting or description should be construed as an offer or guarantee of employment.