The Marketing Manager Diabetes at Medtronic leads a talented team in developing and executing multi-channel marketing strategies targeting both healthcare professionals and people living with diabetes. This role involves campaign planning, content management, cross-functional collaboration, and external partner relationship management, all aimed at driving impactful outcomes in the UK and Ireland. You'll also be responsible for monitoring key performance indicators to assess marketing effectiveness.

To excel as a Marketing Manager Diabetes at Medtronic, candidates should possess a Bachelor's or Master's degree in (digital) Marketing, Business Administration, or Communication, along with 3 to 5 years of people management experience. Fluency in English is essential, and candidates should demonstrate a collaborative mindset and the agility to handle multiple tasks in a fast-paced environment.

Key skills for the Marketing Manager Diabetes position at Medtronic include strong leadership abilities to manage and develop a team, excellent strategic thinking for effective marketing campaign planning, and proficiency in multi-channel marketing. Additionally, candidates should have strong analytical skills for monitoring KPIs and a collaborative spirit to work cross-functionally within the organization.

The work environment for the Marketing Manager Diabetes role at Medtronic is both dynamic and flexible. While the position is primarily remote or based at the Watford office, regular travel will be required for customer visits, sales meetings, conferences, and internal events. The company culture fosters creativity and innovation, providing an exciting atmosphere for professional growth.

Medtronic is committed to its employees' well-being and success, offering a competitive salary and a flexible benefits package. This includes resources designed to support employees at every stage of their career and life. The organization values contributions and fosters an environment that encourages professional development and teamwork to address healthcare challenges.

When answering this question, be specific about the multi-channel marketing strategies you have developed in your previous roles. Highlight any tools you used, your understanding of customer segments, and the results achieved from your strategies. Tailor your answer to emphasize how such experiences will benefit Medtronic's mission.

Discuss the key performance indicators (KPIs) you utilize to measure campaign success, such as conversion rates, engagement metrics, and return on investment. Elaborate on how you gather data, analyze results, and apply insights to optimize ongoing and future campaigns, especially in the context of healthcare products.

Reflect on your leadership approach by discussing whether you lean more towards being a supportive mentor, a collaborator, or a results-driven leader. Provide examples of how your style has successfully engaged team members, fostered creativity, and achieved collective goals.

Share your strategies for staying informed about industry trends, such as reading industry publications, attending webinars, following thought leaders, and engaging with professional networks. Explain how this knowledge informs your marketing decisions and helps you anticipate changes.

Use a specific example to illustrate a challenging marketing situation you've faced. Discuss the steps you took to assess the problem, your problem-solving strategy, and the outcome, detailing how you contributed to a positive resolution.

Talk about the importance of customer feedback in shaping your marketing strategies. Explain how you gather feedback, integrate it into your plans, and illustrate the positive impact it has had on product development or campaign effectiveness.

Detail your strategy for building and managing relationships with marketing agencies, including your methods for ensuring clear communication, setting expectations, and fostering collaboration to achieve successful results for campaigns.

Discuss your time management and prioritization techniques, such as utilizing digital tools, setting realistic deadlines, and collaborating with your team. Provide examples of how you effectively balanced multiple projects while meeting deadlines.

Describe the steps you would take to create a comprehensive marketing plan, from conducting market research to understanding customer needs, defining target audiences, setting objectives, and aligning with overall business goals, all customized for Medtronic's diabetes product launch.

Share your enthusiasm for Medtronic's mission and its commitment to improving healthcare. Explain how your values align with the company's goals and how you see yourself contributing to advancements in diabetes management through this role.