Marketing Manager
The Opportunity
ModernFi is seeking a Marketing Manager to establish and lead our marketing function during a critical growth phase. In this highly visible role, you will develop and execute comprehensive marketing strategies that drive brand awareness, lead generation, and sales enablement. As an early marketing hire, you will wear multiple hats – strategist, content creator, digital marketer, and analyst – while building the foundation for our marketing operations. This role offers significant autonomy and the opportunity to shape how ModernFi communicates its value proposition to financial institutions.
The Role
Responsibilities
Develop and execute ModernFi's marketing strategy, including positioning, messaging, and channel strategy.
Create compelling content across multiple formats (website copy, blog posts, emails, social media, sales collateral, case studies, etc.).
Coordinate and execute marketing programs including webinars, executive dinners, industry events, and digital campaigns.
Build and manage our digital presence across website, social media, and email marketing channels.
Design and produce marketing collateral (alongside external agencies and contractors) including presentations, one-pagers, and newsletters that clearly communicate our value proposition.
Collaborate closely with sales to develop materials that support the sales process and accelerate deals.
Establish metrics to measure marketing effectiveness and continuously optimize based on data.
Manage relationships with external agencies and contractors as needed.
Stay current on fintech industry trends and competitive landscape to inform marketing strategies.
About You
Proven experience building and executing marketing strategies in a B2B environment.
Strong content creation skills with an ability to translate complex technical concepts into compelling messaging.
Experience with digital marketing channels and marketing automation tools.
Data-driven approach to marketing with experience using analytics to measure and improve campaigns.
Exceptional communication skills, both written and verbal.
Ability to work autonomously while collaborating effectively across departments.
Comfortable in a fast-paced startup environment where priorities may shift quickly.
3+ years of marketing experience, preferably in fintech, B2B SaaS, or financial services.
About Us
The caliber and character of the ModernFi team set us apart.
We value competence and drive over experience and look for compassionate people with a diverse set of backgrounds. We appreciate technical ability, dedication, and humble confidence. Above all, we value respect – respect to our colleagues, our clients, our partners, and to ourselves. Because we are a close-knit team of high performers, we are selective and considerate with every hire.
The people at ModernFi could be doing anything in the world, yet they choose to be here.
Benefits
We offer generous salary, unlimited PTO, 401(k), and premium health, dental, and vision insurance. As an early hire, you will have access to significant equity and commission at a critical stage of the company’s growth.
The Process
If you’d like to learn more, please email us at careers@modernfi.com. Our process is focused on cultural and personality fit. We are excited to get to know you, learn about what motivates you, and ensure that we can accelerate your personal and professional growth.
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If you’re looking for a dynamic opportunity to make a real impact, ModernFi is on the hunt for a Marketing Manager in New York! In this pivotal role, you will not just be part of a marketing team, but the driving force behind our marketing strategies during a crucial growth phase. Your mission? To craft and implement innovative marketing strategies that skyrocket brand awareness, lead generation, and ultimately, sales enablement. As one of our first marketing hires, you’ll juggle a mix of responsibilities—think strategist, content creator, digital marketer, and analyst—all while laying the groundwork for ModernFi's marketing operations. You’ll enjoy the freedom to shape our brand narrative and communicate our unique value proposition to financial institutions. With responsibilities like creating engaging content, coordinating marketing programs, and building our digital presence across various channels, your creativity and expertise will be put to the test. And let’s not forget, collaborating closely with our sales team to develop compelling sales materials will be part of your day-to-day grind. If you have a knack for crafting tailored marketing strategies, a solid B2B marketing background, and a data-driven mindset, we’d love to chat. Embrace this chance to be a key player at ModernFi, where your contributions will truly matter!
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ModernFi specializes in optimizing the deposit market by providing banks with intelligent funding and revenue opportunities.
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