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Go-To-Market Associate

About Multiply

Multiply is a technology company and a mortgage company. We pair experienced, local mortgage advisors on our team with technology to deliver a better customer experience. Through our company partnerships channel, we partner directly with companies to offer mortgages as an employee benefit — with exceptional rates, concierge service, and modern software.

Our team previously built consumer tech products at Uber, Square, DoorDash, and Google and we are bringing the customer experience we love from these products to mortgage origination. We’re committed to building technology that enhances, rather than replaces, experienced mortgage loan officers. A mortgage is the largest financial transaction of most Americans’ lives—they deserve an expert advisor to guide them through the process, and technology that makes the experience smoother.

Multiply is backed by Kleiner Perkins, A*, and Box Group, as well as founders and executives from Ramp, Plaid, Figma, DoorDash, Deel, Notion, Instacart, Faire, Flexport, Niantic, Rippling, Iterable, Lattice, Newfront, and more.

Go-to-Market Associate

Location: San Francisco (3-4 days/week in office)
Reports to: Head of Business Development

The Role

Multiply is hiring an ambitious, high-energy Go-to-Market Associate to join our lean, high-performing team. You’ll drive revenue through our company partnerships channel—sourcing, managing, and closing new partner opportunities that offer mortgage benefits to employees. This is a full-cycle sales role where you’ll own the process end-to-end, from lead generation through close.

You’ll work directly with the Head of Business Development, our CEO, and cross-functional teams. It’s a high-impact, high-urgency role from Day 1, critical to expanding Multiply’s partnerships and fueling growth.

If you want to move fast, build from scratch, and help scale a fintech company disrupting a massive industry—this role is for you.

What You’ll Do

  • Own the full business development lifecycle—from prospecting to closing new company partnerships

  • Source and qualify high-quality leads that align with Multiply’s mortgage benefits solution

  • Develop and execute targeted outbound campaigns to build pipeline

  • Build strong relationships with HR, People, and Benefits teams at prospective partner companies

  • Collaborate cross-functionally with Operations, Product, and Marketing to onboard new partnerships

  • Analyze data to optimize strategies and improve conversion

  • Become an expert in Multiply’s products and the broader mortgage and fintech space

What Will Make You Successful

  • 1-2 years of experience in investment banking, consulting, business development, or sales at a high-growth startup

  • Proven ability to manage complex projects end-to-end

  • High-energy, roll-up-your-sleeves attitude—you thrive in a fast-paced environment

  • Strong relationship-building and communication skills

  • Analytical thinker with quantitative skills; data-driven decision-maker

  • Interest in fintech, financial products, and improving financial outcomes for people

  • A "hacky," resourceful mindset—you’re scrappy and creative about getting things done

  • High integrity and sense of ownership

  • Bachelor’s degree

Nice-to-Haves

  • Prior experience in fintech or employee benefits

  • Early-stage, high-growth startup experience

  • Comfort with low-code tools and building lightweight automations to streamline workflows 

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Average salary estimate

$75000 / YEARLY (est.)
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$65000K
$85000K

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What You Should Know About Go-To-Market Associate, Multiply

At Multiply, we’re on a mission to transform the mortgage industry, and we’re excited to invite a driven Go-To-Market Associate to join our dynamic team! As a Go-To-Market Associate at Multiply, you will play a pivotal role in driving revenue through our innovative company partnerships channel, connecting employees with fantastic mortgage benefits through their workplaces. In this exciting full-cycle sales role, your responsibilities will encompass everything from sourcing and managing leads to closing new partners, providing you with autonomy and influence from day one. You will work closely with seasoned professionals, including the Head of Business Development and our CEO, in a high-energy environment that values creativity and initiative. Our ideal candidate has a passion for fintech and financial products, along with 1-2 years of experience in sales, business development, or consulting. If you have a knack for building strong relationships and can manage complex projects efficiently, we want to hear from you! Your analytical mindset will shine as you analyze our data to optimize strategies that fuel our growth. Plus, with a strong focus on collaboration, you'll connect with various teams across Multiply to onboard new partnerships that matter. If you are eager to be at the forefront of a company that is disrupting the industry with technology that enhances the mortgage process, then this Go-To-Market Associate role is perfect for you. Let’s reshape what it means to find a mortgage together!

Frequently Asked Questions (FAQs) for Go-To-Market Associate Role at Multiply
What are the main responsibilities of a Go-To-Market Associate at Multiply?

As a Go-To-Market Associate at Multiply, you will own the full business development lifecycle, including prospecting, lead generation, and closing new company partnerships that provide employees with mortgage benefits. This role will require you to manage relationships with HR and Benefits teams at partner companies, execute targeted outbound campaigns, and analyze data to continuously optimize your strategies.

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What qualifications are required for the Go-To-Market Associate position at Multiply?

To be considered for the Go-To-Market Associate position at Multiply, candidates should have 1-2 years of experience in investment banking, consulting, business development, or sales in a high-growth startup environment. A Bachelor’s degree, strong communication skills, and an ability to manage complex projects are crucial for success in this role.

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How does the Go-To-Market Associate drive revenue for Multiply?

The Go-To-Market Associate at Multiply drives revenue by sourcing, qualifying, and managing leads through targeted outreach and building solid partnerships with companies. You will create value by offering exceptional mortgage benefits to employees, thus expanding Multiply's client base and increasing overall company growth.

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What kind of work environment can a Go-To-Market Associate expect at Multiply?

At Multiply, the Go-To-Market Associate can look forward to a fast-paced and collaborative work environment. The culture encourages a high-energy, roll-up-your-sleeves attitude, providing opportunities to make a significant impact from Day 1 while working closely with experienced team members across various departments.

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Is prior experience in fintech necessary for the Go-To-Market Associate role at Multiply?

While previous experience in the fintech industry is a nice-to-have, it is not explicitly required for the Go-To-Market Associate position at Multiply. Candidates should exhibit a strong interest in fintech and financial products, demonstrating a passion for improving financial outcomes for people as part of their role.

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Common Interview Questions for Go-To-Market Associate
Can you describe your sales process when sourcing new partnerships?

When asked about your sales process, focus on detailing how you approach lead generation, qualification, and closing. Emphasize the importance of researching the company, understanding their needs, and tailoring your pitch to show how Multiply's mortgage benefits align perfectly with their employee benefits strategy.

Join Rise to see the full answer
How do you prioritize and manage multiple projects in a fast-paced environment?

In your response, explain how you use organizational tools and methodologies to keep track of various projects. Discuss setting clear priorities, utilizing timelines, and consistently communicating with stakeholders to ensure that no aspect of a project falls through the cracks.

Join Rise to see the full answer
What metrics do you consider essential for measuring success in business development?

Discuss how metrics like conversion rates, lead quality, and revenue generated from partnerships provide insights into success in business development. Make sure to emphasize that these metrics guide your strategies for improving and optimizing sales processes.

Join Rise to see the full answer
How would you build strong relationships with HR and Benefits teams at prospective partner companies?

Focus on your approach to relationship-building by stressing the importance of active listening, understanding client goals, and providing tailored solutions that meet their needs. Mention your strategies for maintaining ongoing communication and support.

Join Rise to see the full answer
What do you know about Multiply and the mortgage industry?

Showcase your knowledge of Multiply's mission to enhance the mortgage experience through technology and expert advice. Discuss the trends in the mortgage industry and how tech can improve customer journeys, highlighting relevant use cases or examples.

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Can you share a time you overcame a significant challenge in a previous role?

Be prepared to share a specific example, discussing the challenge, your thought process, the steps you took to overcome it, and the results. This gives insight into your problem-solving abilities and resilience.

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What role does data play in your decision-making process?

Talk about how you utilize data to inform your decisions in sales and business development. Describe specific tools or methods you employ to analyze data and the impact of your data-driven decisions on outcomes.

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How do you stay updated on industry trends, especially in fintech?

Discuss your methods for staying informed, such as following industry news, networking with professionals, attending conferences, or utilizing online platforms. Show that you actively seek information to stay ahead in the fast-changing fintech landscape.

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What do you think makes a successful Go-To-Market strategy?

Highlight the importance of clearly defined objectives, understanding the target audience, strong messaging, and execution plans. Discuss how aligning your strategy with the company's overall goals can lead to effective market penetration.

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In your view, how important is collaboration in business development?

Emphasize that collaboration is crucial in business development, leading to improved strategies and stronger outcomes. Encourage sharing ideas and insights across teams to foster innovation and efficiency.

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