Account Manager, Partnership Marketing

The Account Manager, Partnership Marketing at NASCAR is responsible for managing relationships with multiple official partners. This includes integrating strategies, overseeing daily activities, evaluating ROI, and ensuring effective implementation of marketing initiatives to meet critical KPIs. The role also involves liaising with various agencies, approving activation plans, and developing best practice case studies to foster partner growth.

To qualify for the Account Manager, Partnership Marketing role at NASCAR, candidates should have a Bachelor's degree and a minimum of 5 years of relevant experience in managing sports sponsorships, preferably at a league or property level. Experience in brand or agency roles is preferred, along with strong communication skills, organizational abilities, and a proven track record of delivering results.

NASCAR is committed to the professional growth of its employees, including Account Managers in partnership marketing. The company offers opportunities for continuous learning, mentorship programs, and the chance to work on diverse projects that enhance skills. Employees can thrive in a supportive environment that values creativity and collaboration, helping them to achieve their career aspirations.

The Account Manager, Partnership Marketing position at NASCAR requires approximately 45% travel, including weekends, as you will need to attend a minimum of 12 to 15 races per season. This travel is integral to fulfilling duties, facilitating partner engagement, and maximizing sponsorship activation opportunities.

A successful Account Manager, Partnership Marketing at NASCAR possesses excellent organizational and relationship-building skills, strong problem-solving abilities, and the capacity to work independently while being an effective collaborator. A deep understanding of the sponsorship marketplace and the ability to communicate effectively are also crucial for driving better outcomes in partnership marketing.

Building relationships involves a mix of communication, empathy, and responsiveness. I prioritize understanding each partner's goals and challenges and create tailored strategies that align with their needs, while also ensuring the partnership advances NASCAR's objectives. Regular check-ins and open dialogue are key.

In a previous role, I managed a sponsorship campaign where we utilized a combined digital and event strategy to enhance engagement. By integrating social media promotions with on-site activations, we were able to elevate brand visibility and drive a 30% increase in sales for the sponsor over the campaign duration.

I look at KPIs such as social media engagement, brand awareness, ROI, and sales growth among others. Each partnership may have different goals, so it's crucial to establish clear metrics upfront that align with both the sponsor's objectives and NASCAR's brand performance.

On one occasion, a partner was unhappy with their activation plan's performance. I scheduled a meeting to listen to their concerns and collaboratively brainstorm solutions. Together, we adjusted the campaign to better align with their target audience, which ultimately improved results and strengthened our relationship.

Staying current involves a mix of reading industry publications, attending webinars, and participating in marketing conferences. Additionally, I engage with thought leaders on social media to gain insights and share ideas with peers, which helps me bring innovative approaches to my role.

Enhancing partner satisfaction requires proactive communication and a willingness to adapt. I would implement regular feedback sessions and check-ins, provide them with personalized reports showing their campaign's performance, and brainstorm ways to innovate and optimize their activation continuously.

I prioritize tasks based on deadlines and the overall impact on partners' goals. Utilizing project management tools and setting clear timelines allows me to manage my workload effectively. Regular assessments of ongoing projects ensure that urgent tasks are addressed promptly.

Creativity is fundamental in partnership marketing as it paves the way for unique and memorable campaigns. I strive to think outside the box when developing activation plans, ensuring they resonate with target audiences while aligning with both partner and NASCAR branding.

Handling conflicts requires a diplomatic approach. I aim to facilitate open dialogue between all parties to understand perspectives. By focusing on finding common ground and collaborative solutions, I can often turn conflicts into opportunities for deeper partnerships.

My passion for partnership marketing stems from the excitement of the sports industry and the potential to build impactful relationships. NASCAR's rich history and dedicated fan base inspire me to create successful partnerships that enhance the sport's visibility and engagement.