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Head of Partnerships

Who We Are:

Frieze is the world’s leading platform for modern and contemporary art, dedicated to artists, galleries, collectors and art lovers alike. Frieze comprises three magazines – frieze, Frieze Masters Magazine and Frieze Week – and five international art fairs – Frieze London, Frieze Masters, Frieze New York, Frieze Los Angeles and Frieze Seoul. In October 2021, Frieze also launched No.9 Cork Street, a permanent space for visiting international galleries in the heart of Mayfair, London. Frieze is part of the IMG network.

Who We Are:
Frieze is the world’s leading platform for modern and contemporary art, dedicated to artists, galleries, collectors and art lovers alike. Frieze comprises three magazines – frieze, Frieze Masters Magazine and Frieze Week – and seven international art fairs – Frieze London, Frieze Masters, Frieze New York, Frieze Los Angeles, Frieze Seoul, The Armory Show and EXPO Chicago. Legacy art fair brands The Armory Show and EXPO Chicago were acquired by Frieze in September 2023. In October 2021, Frieze also launched No.9 Cork Street, a permanent space for visiting international galleries in the heart of Mayfair, London.

We're looking for a Head of Partnerships to join Frieze on a fixed term contract for 1-year, this role will hold sales responsibilities and management of our partnerships team including direct management of four members of the commercial team.

Key Responsibilities and Accountabilities

  • Alongside the Commercial Director, lead on driving partnerships revenue across all Frieze platorms, including Frieze’s portfolio of magazines, frieze.com, Frieze fairs, Cork St, Frieze FRAME Production Agency, Frieze Studios Consultancy and our membership programme

  • Manage a team of sales people and account managers, with the aim of delivering growth in global partnerships revenue and delivering the highest quality account management for our existing sponsors

  • Support the personal and professional development of a team of salespeople and account managers

  • Ensure that Frieze’s longstanding partners renew long term agreements, with y-o-y growth in sponsorship fees

  • Manage your own pipeline of prospects and clients, to deliver both new partnerships and renew existing contracts

  • Budget for and manage team T&E spend across the year, liaising with finance to track

  • Represent the partnerships team in internal meetings with other Heads of Departments to make key decisions on behalf of the department

  • Liasie with other departments on behalf of the team, including Fair Directors, finance, production, Frieze Studios, FRAME and VIP

  • Support the Commercial Director with financial forecasting

  • Develop new sponsorship products, with the support of the team and to respond to client demand 

  • Drive profit by managing cost of sale 

Please Note   e.g. shift(s)/ unsocial hours/ travel etc

  • International travel required, to attend Frieze fairs and meet clients / prospects 

  • Flexibility and longer hours often required

Key Results Areas

  • Growing partnership revenue, both individually and with the support of the team 

  • Renewing existing sponsors at increased fees

  • Delivering strong sponsorship programmes for existing sponsors 

You Have These:

  • Proven sales experience 

  • Excellent people management skills

  • Excellent client management skills 

  • Commercial acumen 

  • Ability to work under pressure

  • High attention to detail

  • Team player, proactive and enjoys problem solving

  • Strong network of brand sponsors 

  • Experience delivering complex and ambitious projects

  • Experience handling difficult conversations with clients and colleagues 

  • Exceptional communication and negotiation skills, both written and verbal

  • Innate high standards and extreme concern for quality

  • Highly organized 

  • Proven commercial success

  • Exceptional people management skills 

Working Conditions:

Fixed Term Contract, 1 Year Maternity Cover

Mon-Fri, 10am-6pm

Hybrid

Our Diversity & Inclusion Statement

Frieze unites people in our love of the arts. We understand this can only be accomplished when we harness the entirety of our company and lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we are committed to practicing anti-discrimination including race, gender identity, sexual orientation and disability, together with artists, writers and cultural practitioners from all backgrounds. There is still much work to be done to address systemic inequality and discrimination within the arts and culture industry, and we are dedicated to making progress to both within our own organization and the art world at large.

Average salary estimate

$70000 / YEARLY (est.)
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$60000K
$80000K

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What You Should Know About Head of Partnerships, WMEIMG

Join Frieze as the Head of Partnerships on a 1-year fixed-term contract based in the vibrant art hub of London - Surrey Street. At Frieze, we pride ourselves on being the top platform for modern and contemporary art, serving artists, galleries, collectors, and art enthusiasts across the globe. In this dynamic role, you will collaborate closely with the Commercial Director to drive revenue from partnerships across our diverse platforms, including our renowned magazines, Frieze fairs, and exciting new ventures like No.9 Cork Street. You'll manage a talented team of four sales professionals and account managers, focusing not just on achieving growth in global partnership revenue, but also on delivering exceptional account management for our existing sponsors. Your keen commercial acumen will help ensure long-term agreements renew with increasing sponsorship fees, while your strong organizational skills will assist in handling your own pipeline of prospects. As you guide your team’s personal and professional development, you’ll also be a key spokesperson at internal meetings, advocating for the partnerships team. This is an incredible opportunity to shape sponsorship strategies, adapt to client demands with new products, and cultivate your existing network, all within the exciting context of the arts. If you're ready to dive into a fast-paced environment with international travel, join us in our mission to strengthen partnerships that inspire creativity.

Frequently Asked Questions (FAQs) for Head of Partnerships Role at WMEIMG
What are the responsibilities of the Head of Partnerships at Frieze?

As the Head of Partnerships at Frieze, you will lead efforts to drive partnerships revenue across our range of platforms, manage a team of salespeople, and ensure our sponsors receive top-notch account management. You'll also be responsible for developing new sponsorship products and represent the partnerships team in key internal meetings.

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What qualifications are required for the Head of Partnerships position at Frieze?

Candidates should possess proven sales experience and excellent people management skills. A strong commercial acumen, the ability to work under pressure, and exceptional communication and negotiation skills are also critical. Moreover, a solid network of brand sponsors is essential for success in this role.

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How does the Head of Partnerships contribute to Frieze's growth?

The Head of Partnerships directly impacts Frieze's growth by pioneering strategies that increase revenue through new and existing partnerships, helping to renew sponsor agreements at higher fees, and delivering solid sponsorship programs that satisfy our existing clients.

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What kind of team will the Head of Partnerships at Frieze manage?

You will manage a dedicated team of four commercial team members, which includes salespeople and account managers, focusing on fostering their development and ensuring they achieve their sales targets while providing excellent client service.

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Is international travel required for the Head of Partnerships role at Frieze?

Yes, international travel is a necessary aspect of the Head of Partnerships position at Frieze, as the role requires attendance at Frieze fairs and meetings with prospects and clients worldwide.

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Common Interview Questions for Head of Partnerships
How do you approach building relationships with new partners as the Head of Partnerships?

When building relationships, I prioritize understanding the partner’s objectives and values, ensuring a win-win situation. I focus on transparent communication and finding synergies that enhance mutual goals, creating a foundation of trust.

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Can you describe a time when you had to manage a difficult client conversation?

Certainly! In such situations, I focus on active listening to grasp the client's concerns fully, remain calm, and aim to address their issues directly. I believe resolution comes from empathy and finding a solution that aligns with both parties’ expectations.

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What strategies would you implement to increase partnership revenue at Frieze?

I would undertake a thorough analysis of current sponsorship packages and market demands, then innovate new offerings that enhance value. Networking extensively to identify potential new sponsors and nurturing existing relationships would also be a priority.

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How do you ensure your team meets their sales targets?

Regular monitoring of KPIs helps me understand where the team stands. I incentivize team performance through recognition and support, offering coaching and resources to address challenges that may hinder meeting targets.

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What techniques do you use to negotiate contract renewals with sponsors?

I approach negotiations with a focus on the mutual benefits derived from partnership. Presenting case studies or success stories that illustrate the value we provide often helps. I equally remain flexible and receptive to feedback to find a satisfying agreement.

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Describe your experience with financial forecasting.

I have a strong background in forecasting by analyzing historical data, market trends, and ongoing initiatives. I create projections based on realistic scenarios and regularly review assumptions to ensure our forecasts align with emerging conditions.

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What do you see as the biggest challenge in the Head of Partnerships role?

One of the biggest challenges is balancing the needs of various stakeholders while pushing for profit and revenue growth. It's crucial to maintain active communication, ensuring that all voices are heard without compromising on business goals.

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How do you support the professional development of your team?

I believe in personalized development plans based on individual strengths and areas for improvement. I conduct regular check-ins to discuss career aspirations and provide them with training opportunities and mentorship to encourage their growth.

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How would you handle a situation where a partnership is not performing as expected?

I would first conduct an assessment to identify the gaps, reaching out to the partner for their insights. Open dialogue fosters understanding and allows for collaborative problem-solving, potentially leading to adjustments in the partnership strategy.

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What qualities do you believe make an effective Head of Partnerships?

An effective Head of Partnerships needs strong interpersonal skills, commercial insight, resilience, and the ability to adapt. Leadership and a collaborative mindset help in guiding teams towards common goals while embracing feedback for improvement.

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EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
April 24, 2025

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