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Programmatic Account Manager- New York - job 1 of 2

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

Work with the driven and highly motivated One Platform Ad Sales organization of NBCUniversal, one of the world’s leading media and entertainment companies. The Programmatic Account Manager role is a strategic partner to Clients & Sales Account Executives.

You will be responsible for managing and growing NBCU’s partnerships with Advertisers and ultimately enabling our clients to reach their business objectives. This role plays a key part in ensuring campaign success & communicating key campaign learnings to better support our clients.

As a Programmatic Account Manager, you will:

  • Play a critical role within our fast-paced Ad Sales team to support the full sales cycle, spearheading proposals through execution for programmatic campaigns.
  • Be responsible for managing & developing client relationships
  • Proactively identify strategic approaches for new or incremental opportunities as well as upselling products and services.
  • Contribute to revenue, advertiser education, & advertiser satisfaction through establishing and building trusted client relationships
  • Deliver best-in-class partnership experience for NBCU advertising clients and their campaigns.
  • Maintain a high standard of operational excellence while executing effective, performance-driven campaigns.
  • Closely align with other client services team members and cross-functional groups. 

Responsibilities include, but are not limited to:

  • Building and managing relationships with existing and potential new clients and agencies through routine communication; actively grow industry relationships in order to gain marketplace intelligence.
  • Synergistically work alongside all internal teams (Sales, Client Teams, Streaming & Data Products, Content Partnerships, Planning, Marketing, Research, Ops, etc.).
  • Support day-to-day client deliverables across the pre-sale and post-sale lifespan of PG and PMP campaigns. Lead communication for all internal deliverables related to client and sales support.
  • Troubleshoot and support any technical or creative issues that arise related to bid requests, win rates, optimization levers, audience targeting, pricing, fees, and more, ultimately ensuring the smooth execution of client campaigns.
  • Work collaboratively and effectively with internal cross-functional teams and DSP and SSP partners directly.
  • Collaborate with a diverse group of internal cross-functional teams including Pricing, Inventory, Ad Ops and Measurement to ensure successful campaign executions and troubleshoot client issues.
  • You not only analyze data to understand trends, but you also clearly communicate the “why” behind results and deliver actionable insights & recommendations to both internal and external partners.
  • Develop campaign strategies and audience targeting recommendations that speak directly to client and campaign KPIs.
  • Maintain up-to-date knowledge of NBCU features and audience trends, and serve as an external product expert, educating clients on new and existing ad solutions and advising on best practices to achieve advertiser KPI.

Qualifications

  • 3+ years of programmatic experience at a media company or agency
  • Experience contributing to revenue, advertiser education, & advertiser satisfaction
  • Passion for data, process, customer success and working cross-functionally with stakeholders
  • Ability to foster strong internal and external relationships. 
  • Excellent interpersonal and client communication skills; experienced presenter and negotiator 
  • Self-starter; ability to work very independently as well as collaboratively
  • Deadline-driven and process-oriented personality. Comfortable working in the fast-paced, dynamic and growing business  
  • Strong analytical reasoning and problem solving skill
  • Experience contributing to revenue, advertiser education & advertiser satisfaction

Additional Requirements:

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $85,000 - $105,000 base + sales incentive commission eligible 

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

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Average salary estimate

$95000 / YEARLY (est.)
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$85000K
$105000K

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What You Should Know About Programmatic Account Manager- New York , NBCUniversal

At NBCUniversal, we're looking for a dynamic Programmatic Account Manager to join our incredible team in New York. In this exciting role, you will be a key partner to our Clients and Sales Account Executives. Your main goal? To manage and grow our partnerships with advertisers, helping them achieve their business goals through strategic programmatic advertising solutions. Don’t worry, you won't be alone in this fast-paced environment; our One Platform Ad Sales organization is here to support you every step of the way! As a Programmatic Account Manager, you will spearhead proposals, manage client relationships, and identify new opportunities for upselling NBCU's impressive array of advertising products. You'll play an essential role in ensuring campaigns not only get off the ground but soar high with success and satisfaction. In addition to collaborating with various internal teams, you’ll analyze data and trends to provide actionable insights and recommendations that resonate with our clients. Plus, we believe in a balanced lifestyle, so this hybrid role allows you to enjoy the flexibility of working from the office just a few days a week. Join us at our lively headquarters at 1221 Avenue of The Americas, and become a part of a diverse, equitable, and inclusive culture. Your future at NBCUniversal is bright, and we can't wait to see how you’ll contribute to our mission of creating content that educates, entertains, and empowers audiences everywhere!

Frequently Asked Questions (FAQs) for Programmatic Account Manager- New York Role at NBCUniversal
What are the primary responsibilities of the Programmatic Account Manager at NBCUniversal?

As a Programmatic Account Manager at NBCUniversal, you're responsible for managing existing client relationships and fostering new ones, ensuring campaign success from start to finish. You'll work closely with Sales Account Executives, support programmatic campaigns, troubleshoot issues, and deliver valuable insights to clients. Your role is vital in connecting our advertisers to their goals through effective engagement with our offerings.

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What qualifications are necessary to become a Programmatic Account Manager at NBCUniversal?

To become a successful Programmatic Account Manager at NBCUniversal, candidates should have at least 3 years of programmatic experience in a media company or agency setting. Strong analytical skills, excellent interpersonal communication abilities, and a proven track record in client satisfaction and revenue generation are essential. Knowledge of current trends and a passion for customer success will also set you apart.

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How does the Programmatic Account Manager contribute to campaign success at NBCUniversal?

The Programmatic Account Manager at NBCUniversal plays a crucial role in the success of advertising campaigns by facilitating communication between clients and various internal teams, analyzing performance metrics, and delivering actionable insights. By establishing strong relationships and providing expert guidance, you help ensure that programs are effective and aligned with client objectives.

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What does the working environment look like for a Programmatic Account Manager at NBCUniversal?

NBCUniversal provides a vibrant and collaborative work environment for Programmatic Account Managers in New York. This hybrid role means you'll have the opportunity to enjoy flexibility, alternating between remote and in-office work. Collaborating with diverse teams to create impact, you'll find a culture that embraces innovation, diversity, and professional growth.

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What is the typical salary range for a Programmatic Account Manager at NBCUniversal?

The salary range for a Programmatic Account Manager at NBCUniversal is between $85,000 to $105,000 base salary, in addition to being eligible for sales incentives. This compensation reflects the value of your expertise and the pivotal role you play in our business success. The benefits offered by NBCUniversal further enhance your overall compensation package.

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Common Interview Questions for Programmatic Account Manager- New York
Can you describe your experience with programmatic advertising and its impact on campaign performance?

In answering this question, highlight specific experiences you've had in managing programmatic campaigns, discussing the strategies you've implemented and their results. Share quantitative metrics if possible to demonstrate how your efforts improved campaign performance and client satisfaction.

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How do you prioritize client relationships and ensure their needs are met?

To address this, share strategies you've developed for nurturing client relationships, such as regular check-ins, tailored communication, and proactive problem-solving. Emphasize your ability to listen to client feedback and adapt your approach based on their unique business goals and needs.

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What strategies do you use to analyze data and provide actionable insights to clients?

Discuss your approach to data analysis, including the tools and metrics you utilize to evaluate campaign effectiveness. Provide examples of how you've interpreted data to offer recommendations that enhance campaign outcomes and contribute to client success.

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How do you handle challenging situations or conflicts with clients?

Describe your conflict resolution skills by sharing an example of a challenge you faced with a client. Focus on how you communicated effectively, remained calm under pressure, and sought to understand the client's perspective while working towards a mutually beneficial resolution.

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Can you explain a situation where you had to collaborate with cross-functional teams?

Provide an example that showcases your ability to work with diverse teams, emphasizing your communication skills and teamwork. Highlight the importance of aligning goals, sharing information, and ensuring everyone is working toward the same objectives.

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What is your approach to upselling products or services to clients?

Talk about your strategy for identifying opportunities for upselling, such as understanding client needs, analyzing campaign performance, and timing your suggestions appropriately. Stress the importance of aligning upsell opportunities with the client's objectives to ensure a win-win outcome.

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How do you stay informed about trends in programmatic advertising?

Discuss your methods for staying updated on programmatic advertising trends, whether through online courses, industry publications, workshops, or networking. Show genuine enthusiasm for learning and growing in your role, which can positively affect your performance as an account manager.

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Describe how you would explain complex programmatic concepts to a client unfamiliar with the technology.

Emphasize your ability to break down complex terms into simpler concepts that clients can easily understand. Use analogies if applicable and focus on being patient and clear in your communication to ensure the client feels supported and informed.

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How do you ensure operational excellence while managing multiple campaigns?

Share specific techniques you use to stay organized and efficient, such as leveraging project management tools or establishing clear timelines for deliverables. Highlight your attention to detail and ability to keep track of various aspects of each campaign while adhering to quality standards.

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What do you see as the biggest challenges facing programmatic advertising today?

Discuss current challenges in programmatic advertising, such as evolving consumer behaviors, data privacy regulations, and intensifying competition. Share your insights on how to navigate these challenges while still driving successful campaigns for clients.

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We are in business to create and deliver content so compelling it entertains, informs and shapes our world. We believe that the talent, creativity and diversity of our people are our greatest resources. We take our business seriously, but do no...

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Full-time, hybrid
DATE POSTED
March 14, 2025

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