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Senior Product Manager, Measurement & Data - job 2 of 2

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

NBCUniversal is seeking a Senior Product Manager to join our Product, Measurement & Data team.  This role is focused on internal enablement and systems integration for NBCU’s performance-driven advertising solutions.

As Senior Product Manager, you will work closely with Product, Engineering, and Data Science teams to gather requirements, translate performance measurement needs into system-level functionality, and ensure scalable, integrated execution across NBCU’s ad tech stack. 

Your will support the delivery or next-gen measurement and optimization capabilities by operationalizing the product strategy and internal workflows that underpin our infrastructure.

This role is ideal for someone with experience in engineering, analytics, or data science who has moved into product management and thrives on solving complex systems problems at the intersection of performance and advertising technology.

Responsibilities:

  • Act as the technical execution lead for NBCU’s measurement and optimization capabilities, ensuring internal integration and scalable deployment across systems and platforms.
  • Translate end-to-end measurement and optimization solution designs into clear technical requirements and integration specs, working in close partnership with Engineering and Measurement Product Leads.
  • Gather internal stakeholder requirements across Product, Engineering, AdOps, Strategy, and Insights to ensure platform needs are captured and prioritized.
  • Define and maintain the integration and delivery framework across internal systems that support campaign-level performance measurement, targeting and optimization workflows.
  • Lead the systems-level discovery and documentation process for key components such as signal resolution, audience delivery logic, attribution pipelines, and optimization decision layers.
  • Develop technical documentation, flow diagrams, and integration maps to align cross-functional teams and external partners on system behavior and measurement capabilities.
  • Support product roadmap execution by tracking and unblocking technical dependencies, QAing releases, and ensuring robust delivery pipelines.
  • Partner with Data Science teams to ensure product decisions reflect rigorous measurement logic and optimize for business outcomes.
  • Collaborate with Product Marketing on internal and external enablement documentation, GTM support materials, and integration FAQs.
  • Ensure all technical designs and integrations comply with NBCU’s data governance and privacy frameworks.

Qualifications

  • 5+ years of experience in product management, analytics engineering, or data science, ideally in the media, ad tech, or martech industry.
  • Strong systems thinking, with experience working across complex ad tech platforms or data infrastructure.
  • Deep familiarity with marketing measurement methodologies (e.g., incrementality, attribution, optimization), including how they influence upstream data and systems requirements.
  • Proven ability to translate business and measurement needs into technical product requirements and partner closely with Engineering to execute.
  • Hands-on experience working with data technologies such as Snowflake, SQL, Python, clean room platforms, or cloud-based data warehouses (e.g., AWS, GCP).
  • Exceptional written and verbal communication skills; able to simplify and communicate complex systems to both technical and non-technical stakeholders.
  • Experience collaborating cross-functionally with Engineering, Data Science, AdOps and Strategy teams to deliver data products and measurement features.
  • Highly organized, detail-oriented, and comfortable managing competing priorities.
  • Strong interest in advertising measurement and data products that power optimization and decisioning systems.

Eligibility Requirements:

  • Interested candidates must submit a resume/CV through nbcunicareers.com to be considered.
  • Must have unrestricted work authorization to work in the United States now and in the future.
  • Must be 18 years or older.

Additional Information:

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $130,000 - $180,000 (bonus eligible)

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

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What You Should Know About Senior Product Manager, Measurement & Data, NBCUniversal

At NBCUniversal, we're on the lookout for a passionate and experienced Senior Product Manager, Measurement & Data to join our dynamic Product, Measurement & Data team in New York. This isn’t just another job; it’s an opportunity to play a pivotal role in shaping our performance-driven advertising solutions. As you dive into this position, you'll collaborate closely with our talented Product, Engineering, and Data Science teams to ensure our internal workflows and systems integration are top-notch. Your day-to-day will involve translating complex performance measurement needs into scalable and functional systems, acting as the technical lead to streamline execution across diverse platforms. If you have a knack for tackling intricate data problems and you've transitioned from engineering or data science to product management, this role is a perfect fit for you! Being highly organized and detail-oriented will help you prioritize stakeholder requirements and manage various projects simultaneously. You’ll also be at the forefront of developing technical documentation and flow diagrams to facilitate communication across teams. The environment here is collaborative, so if you’re excited about using your analytical expertise to drive advertising technology forward, we’d love to hear from you. Don’t miss this chance to contribute to a company that values diverse perspectives and creates impactful content for audiences everywhere. Join us at NBCUniversal, where your expertise in measurement and optimization will help shape the future of advertising.

Frequently Asked Questions (FAQs) for Senior Product Manager, Measurement & Data Role at NBCUniversal
What responsibilities does the Senior Product Manager, Measurement & Data at NBCUniversal have?

The Senior Product Manager, Measurement & Data at NBCUniversal is responsible for leading the technical execution of measurement and optimization capabilities. This includes translating performance measurement needs into clear technical requirements, gathering internal stakeholder requirements, and defining integration frameworks that support data-driven advertising solutions. Through collaboration with cross-functional teams, this role is pivotal in ensuring systems are effectively integrated and developed to drive performance.

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What qualifications are required for the Senior Product Manager, Measurement & Data position at NBCUniversal?

To excel as a Senior Product Manager, Measurement & Data at NBCUniversal, candidates should have at least 5 years of experience in product management, analytics engineering, or data science, preferably within the media, ad tech, or martech sectors. Familiarity with marketing measurement methodologies, hands-on experience with data technologies like Snowflake and SQL, and strong communication skills are also essential in ensuring key stakeholders understand technical aspects of the product.

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How does the Senior Product Manager, Measurement & Data support NBCUniversal’s advertising efforts?

The Senior Product Manager, Measurement & Data supports NBCUniversal’s advertising efforts by operationalizing product strategies and internal workflows that enable robust measurement and optimization capabilities. This role is crucial in ensuring that the technical infrastructure can support campaign-level performance measurement, achieving better targeting and optimization outcomes for advertising initiatives across NBCUniversal’s platforms.

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What is the work environment like for the Senior Product Manager, Measurement & Data at NBCUniversal?

The work environment for the Senior Product Manager, Measurement & Data at NBCUniversal is dynamic and collaborative. This hybrid role requires a minimum of three days per week in the New York office, where teamwork and cross-functional collaboration are encouraged. The culture is inclusive, and NBCUniversal fosters a strong commitment to diversity and equity, making it a supportive place to contribute to significant projects in the advertising technology space.

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What growth opportunities does NBCUniversal offer to Senior Product Managers?

NBCUniversal offers numerous growth opportunities for Senior Product Managers through a commitment to professional development and skill enhancement. Employees can expect training programs, tuition reimbursement for higher education, and access to a myriad of benefits that encourage career advancement. Given NBCUniversal's vast array of brands and platforms, the potential for vertical and lateral movement within the company is significant, providing a rich environment for career growth.

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Common Interview Questions for Senior Product Manager, Measurement & Data
Can you describe your experience with measurement methodologies relevant to the Senior Product Manager role?

When responding, highlight specific marketing measurement methodologies you have worked with, such as incrementality or attribution models. Discuss your hands-on experience with implementing these methodologies and how they helped enhance ad performance, showcasing your capability to translate complex concepts into actionable strategies.

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What approaches do you take to prioritize stakeholder requirements?

Explain your systematic approach to gathering and assessing stakeholder needs, particularly how you balance competing priorities and incorporate feedback from various departments. Mention any tools or frameworks you use to keep track of requirements and ensure alignment with overall product goals.

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How do you ensure your communication is effective with both technical and non-technical teams?

Emphasize your ability to tailor your communication strategy based on the audience. Discuss your techniques for breaking down complex technical information into simpler terms and providing context that helps non-technical stakeholders understand the implications and importance of the information.

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Can you provide an example of a complex systems problem you’ve solved?

Share a specific example by outlining the problem, the steps you took to analyze and address it, and the outcomes of your solution. Highlight your analytical skills and how they directly contributed to resolving the issue while potentially improving product functionality.

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What tools and technologies have you used in previous product management roles?

Mention specific tools and technologies you are familiar with that are relevant to product management and data analysis, such as SQL, Python, Snowflake, or project management tools. Discuss how these tools helped streamline processes or improve collaboration in your past roles.

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How do you manage competing priorities in a fast-paced environment?

Discuss your approach to time management and prioritization techniques, such as the Eisenhower Box or Agile methodologies. Share how you stay organized and keep track of multiple projects and deadlines to ensure consistent progress and timely deliverables.

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What role does data play in your decision-making process?

Illustrate your data-driven approach by discussing specific instances where data influenced your product decisions. Highlight how you analyze data metrics to determine product performance or engage with users to refine features or functionalities.

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How do you handle feedback from engineering and data science teams?

Explain your approach to receiving and integrating feedback collaboratively, reiterating the importance of open communication and establishing a feedback loop. Share how this collaborative effort facilitates better product outcomes and strengthens team dynamics.

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What strategies do you employ to document technical designs and workflows?

Outline your strategies for documenting technical designs, such as creating flow diagrams, integration maps, or detailed specifications. Highlight any tools you use for documentation and the importance of having clear, accessible documents for team alignment.

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Can you discuss a time when you improved a product based on measurement insights?

Recall a specific instance where measurement insights led to a successful product enhancement. Describe the metrics involved, your approach to analyzing the data, and the resulting changes you implemented, emphasizing the positive impact on user experience.

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We are in business to create and deliver content so compelling it entertains, informs and shapes our world. We believe that the talent, creativity and diversity of our people are our greatest resources. We take our business seriously, but do no...

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DATE POSTED
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