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Head of Paid Search

At Neighbor, our vision is to bring communities together by empowering neighbors to solve each other's biggest challenges. We’re building the largest hyperlocal marketplace the world has seen. We’ve raised over $65 million from top-tier investors such as Andreessen Horowitz and the creators of DoorDash, Airbnb, and Uber. Our marketplace is already flourishing in all 50 states and we’re just getting started! To learn more, here is what one of our investors wrote after leading Neighbor’s Series A. The marketing team is the tip of the spear for Neighbor’s revenue growth. We acquire the majority of renters through paid and non-paid channels, and maximize sales demos for our commercial host team. In this role, you'll report directly to the VP, Marketing (CMO) and own paid performance driving Neighbor’s growth. This role will touch multiple with a core focus on Paid Search. As the hands-on lead for paid search, you’ll own the end-to-end performance for your channel, executing at a world-class level on campaign management, optimizations, experiments, and creative solutions that drive growth and efficiency. This is a highly cross-functionally role working closely with creative, data, and product teams. If you have a track record of exceptional performance on Paid Search, we want to talk to you.


  • Lead Neighbor's paid search strategy and execution, driving revenue growth and ROAS efficiency
  • Expertly manage tROAS bids, daily budgets, campaign structure, and multiple campaign types with a focus on PMax and standard search
  • Design and launch new experiments and campaign builds to unlock growth wins
  • Collaborate with stakeholders including VP marketing, creative, data, product, and eng teams on new creative, landing pages, and data projects
  • Report regularly on channel metrics and insights
  • Monitor Google Ads API connections for conversion tracking, audiences
  • Unlock new channels by leading paid media tests


Qualifications
  • 5+ years of proven excellence in paid search, particularly with non-ecommerce consumer companies
  • Mastery of Google Ads, including expert-level knowledge of its most advanced features
  • Exceptional analytical skills, with the ability to analyze performance and extract insights that drive sound decisions and optimizations
  • Track record of driving significant growth in highly competitive, fast-evolving markets
  • Passion for the sharing economy and marketplace business models (e.g. Airbnb, Uber, Doordash)
  • Demonstrated ability to thrive in a high-expectations, high-performance culture
  • Team player with excellent communication who works well both leading projects and executing supporting initiatives
  • Strong ownership mindset, coupled with a thirst for knowledge continuous improvement
  • Expert-level proficiency in data analysis, using tools like SQL and Excel
  • Creative problem-solver, adept at navigating ambiguity and delivering results


Neighbor is a marketplace where people with extra space in /around their home connect with people in need of storage. At 50% the cost of traditional self-storage, Neighbor provides affordable storage to renters and the ability for hosts to monetize unused space. Come help us disrupt the $40 Billion Dollar storage industry.

This is a unique opportunity to join a fast-growing, VC-backed tech startup. You will be part of a fun, collaborative and inclusive team of innovative, talented, and motivated individuals.

We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, connect with us via email at hr@neighbor.com. Check out our careers page to get to know us better as you think about your next step at Neighbor!

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What You Should Know About Head of Paid Search, Neighbor

Are you ready to take your career to the next level? Neighbor, a pioneering marketplace that connects those with extra space in their homes to those in need of affordable storage options, is looking for a dynamic Head of Paid Search in Lehi, UT. If you have a passion for digital marketing and a knack for driving performance, this is the perfect opportunity for you. As the Head of Paid Search, you'll be at the forefront of our marketing efforts, driving our revenue growth while working closely with the VP of Marketing. Your role will involve managing our paid search strategy and ensuring we execute at a top-notch level across various campaigns, focusing on tactics that drive efficiency and results. You’ll oversee everything from tROAS bids and conversions to collaborating with creative and product teams to launch new initiatives. With a proven track record in paid search, your insights will directly influence our metrics and revenue goals. We pride ourselves on our unique culture and the collaborative spirit of our team. Join us as we revolutionize the storage industry with your innovative strategies. If you're passionate about the sharing economy and are ready to lead your team to success, we would love to have you aboard at Neighbor!

Frequently Asked Questions (FAQs) for Head of Paid Search Role at Neighbor
What are the key responsibilities of the Head of Paid Search at Neighbor?

As the Head of Paid Search at Neighbor, you will spearhead our paid search strategy and execution, managing everything from campaign structure to budget allocation. You'll collaborate with creative and product teams to optimize our landing pages and ad creatives while reporting on channel metrics and insights that drive decision-making.

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What qualifications are needed for the Head of Paid Search role at Neighbor?

To excel as the Head of Paid Search at Neighbor, you should have at least 5 years of experience in paid search, particularly within non-ecommerce consumer markets. Mastery of Google Ads, exceptional analytical skills, and a demonstrated ability to thrive in fast-paced, competitive environments are essential for this role.

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How does Neighbor measure success for the Head of Paid Search position?

Success for the Head of Paid Search at Neighbor is measured through the performance metrics of the paid search campaigns you manage. This includes tracking conversion rates, revenue growth, and return on ad spend (ROAS) efficiency. Regular reporting on these metrics will be a key part of your responsibilities.

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What is the company culture like at Neighbor?

Neighbor boasts a fun, collaborative, and inclusive team culture focused on innovation and teamwork. We're committed to providing a supportive environment where every voice is valued, making it an ideal place for driven professionals looking to make an impact in a fast-growing tech startup.

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What opportunities for growth exist with the Head of Paid Search role at Neighbor?

The Head of Paid Search role at Neighbor offers significant opportunities for professional growth. You'll be involved in high-level strategic decisions, and your leadership will directly influence our market presence. The fast-evolving nature of our industry also provides a platform for continuous learning and development.

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Common Interview Questions for Head of Paid Search
Can you describe your experience with Google Ads?

When responding, highlight specific campaigns you managed, emphasizing your familiarity with advanced features. Discuss how you've utilized Google Ads to drive measurable results, showcasing your analytical skills and strategic thinking.

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How do you approach keyword research for paid search campaigns?

Explain your process for conducting keyword research, including tools you use and how you select keywords that align with business goals. It’s helpful to share examples of how your keyword strategies have significantly impacted campaign performance.

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What strategies do you employ to optimize ad campaigns for better ROI?

Discuss a variety of optimization techniques, such as A/B testing, adjusting bids, and refining targeting options. Provide insights into how you analyze performance data and implement changes based on results to enhance the return on investment.

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Can you give an example of a successful paid search campaign you've managed?

Share a detailed story about a particular campaign, discussing your objectives, the strategies you implemented, and the measurable outcomes that resulted. Highlight any challenges you overcame and lessons learned.

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How do you stay updated with changes in paid search marketing?

Mention specific resources like blogs, webinars, or industry events where you gain knowledge about paid search trends. Emphasize your proactive approach to continuous learning and adapting to changes to keep campaigns effective.

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Describe a time when you had to work with cross-functional teams.

Provide an example demonstrating your communication and collaboration skills while working with other departments. Discuss how you navigated different perspectives to achieve a common goal in your paid search initiatives.

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What metrics do you prioritize in evaluating paid search performance?

Discuss key performance indicators you focus on, such as click-through rates, conversion rates, and cost per acquisition. Explain why each metric is important, and how monitoring them influences your strategic decisions.

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How would you handle underperforming campaigns?

Outline a systematic approach you’d take to diagnose the issue, including data analysis and testing various elements of the campaign. Discuss your mindset toward problem-solving and commitment to improvement.

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What tools or software do you use for data analysis in paid search?

Share a list of tools you use, such as Google Analytics, Excel, or SQL. Discuss how these tools help you to comprehend campaign performance and inform strategic adjustments based on data.

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Why do you want to work at Neighbor as the Head of Paid Search?

Express your enthusiasm for Neighbor's mission and vision, and how they resonate with your professional values. Share specific reasons based on your understanding of the company's goals and how your skills can contribute to its growth.

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Founded in 2017, Neighbor Storage is an online hosting website for available storage or parking spaces and is headquartered in American Fork, Utah.

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Full-time, on-site
DATE POSTED
April 21, 2025

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