Director, Product Marketing - NewtonX Hub (Remote)

The Director, Product Marketing at NewtonX is responsible for leading the go-to-market strategy for NewtonX Hub and NewtonX Prime. Key responsibilities include developing customer acquisition strategies, executing marketing plans for product adoption and retention, defining key performance indicators, managing stakeholder collaboration, and creating content to support the marketing efforts.

Candidates for the Director, Product Marketing position at NewtonX should have at least 5+ years of experience in product marketing, preferably within SaaS or tech products. A proven track record of executing successful go-to-market strategies, strong communication skills, and excellent project management abilities are also essential.

In this role, the Director, Product Marketing will develop and execute strategies specifically aimed at product adoption and retention. By collaborating closely with product management, they will create marketing and communications campaigns that utilize various channels to enhance customer engagement and encourage repeat usage of NewtonX Hub and Prime.

NewtonX prides itself on a positive, diverse, and collaborative company culture. As the Director, Product Marketing, you will be part of an innovative team that emphasizes growth, ownership, and integrity, encouraging personal and professional development through various training and career advancement opportunities.

Unfortunately, the Director, Product Marketing role at NewtonX does not offer visa sponsorship. Applicants should be eligible to work in the United States without requiring sponsorship.

When answering this question, focus on specific examples from previous roles where you successfully developed and executed go-to-market strategies. Highlight any metrics or KPIs that illustrate the impact of your efforts, and be prepared to discuss the challenges you faced and how you overcame them.

Discuss your process for evaluating marketing initiatives based on business objectives. Explain how you use data and collaboration with stakeholders to prioritize activities that drive the greatest impact on product adoption and customer retention.

Share specific strategies you implemented for driving product adoption and retention, such as targeted marketing campaigns, customer feedback loops, or training programs. Illustrate your response with measurable outcomes to showcase your success.

Emphasize the importance of communication and collaboration in ensuring cross-team alignment. Provide examples of how you have organized meetings or workshops to gather insights, share updates, and collaborate on messaging strategies across various departments.

Detail how you gather and analyze customer feedback to inform marketing strategies. Discuss how you ensure that actionable insights lead to product improvements and targeted messaging for successful customer engagement.

Explain how you set KPIs and utilize data analytics to assess your marketing initiatives' performance. Mention specific tools or techniques you use to track metrics and how you adjust strategies based on those insights.

Discuss your understanding of PLG strategies and any practical experience you have in implementing them. Describe how PLG concepts can influence product development and marketing efforts, particularly in driving user adoption.

Share your approach to continuous learning and development. This can include attending industry events, networking, or pursuing relevant certifications. Provide examples of how a growth mindset has positively impacted your work and outcomes.

Provide specific strategies you use to manage competing priorities effectively, such as time management techniques, prioritization frameworks, and collaboration with team members to allocate resources efficiently.

Discuss how you develop and deliver training programs that equip sales teams with the necessary tools and knowledge to effectively convey product messaging and drive customer engagement. Share any successful examples you have from previous roles.