VP, Product

The VP of Product at NextRoll is responsible for developing and articulating a compelling product vision that prioritizes customer needs while aligning with the company's business objectives. This role includes creating a forward-looking product roadmap, leveraging AI and data insights to enhance product capabilities, and acting as a strategic partner to the executive team. Overall, this position is vital for ensuring strong product-market fit and maximizing business impact through innovative product strategies.

Candidates for the VP of Product position at NextRoll should possess at least 12 years of proven experience in senior product leadership roles, particularly in the AdTech and programmatic advertising sectors. A strong understanding of user experience design principles, exceptional analytical skills, and demonstrated abilities in driving innovation and managing complex product portfolios are also essential. Experience with AI technologies and excellent communication skills are crucial for success in this role.

As the VP of Product at NextRoll, you can expect a dynamic and collaborative work environment that supports innovation and professional growth. Whether you choose to work in our offices located in San Francisco or New York City, or opt for remote work, NextRoll fosters a culture of teamwork among diverse, cross-functional teams. Additionally, with the company offering over 1,800 training classes every year, you'll have ample opportunities for career development and learning.

NextRoll values work-life balance highly and supports it through generous benefits such as 4 weeks of paid time off and flexible work arrangements. The company also provides up to 12 weeks of paid family leave and 6 weeks of paid disability leave, ensuring that as a VP of Product, you can manage your professional responsibilities alongside your personal needs seamlessly.

Key skills for the VP of Product at NextRoll include strong leadership capabilities, strategic visioning, and a deep understanding of AdTech alongside user experience design principles. The ideal candidate should also possess outstanding analytical skills to translate data insights into actionable product strategies. Additionally, exceptional communication and interpersonal skills are critical for inspiring and engaging various teams across the organization.

When developing a product roadmap, I would prioritize customer feedback and industry trends, ensuring that our offerings align with immediate customer needs and long-term market potential. Engaging with cross-functional teams helps to gather diverse insights, allowing for a collaborative approach in shaping the roadmap.

I leverage AI technologies by integrating machine learning models to analyze user behavior, which allows for data-driven decisions to enhance product features. Utilizing predictive analytics helps optimize user experiences and drive initiatives that deliver measurable value to customers.

I led a team that developed a new AI-driven feature that significantly improved customer targeting in our ads. By conducting thorough market research and user testing, we crafted a solution that not only enhanced user experience but also increased conversion rates by 25%. This was accomplished through strategic collaboration with various departments, showcasing the importance of cross-functional teamwork.

Evaluating product-market fit involves analyzing customer feedback, engagement metrics, and market trends. I focus on qualitative and quantitative data, conducting surveys and interviews to gain insights into user satisfaction and retention, which helps fine-tune our strategies to better meet customer needs.

Effective communication across teams is ensured through regular meetings, alignment sessions, and the use of collaborative tools. Encouraging an open feedback culture where team members can share ideas and concerns fosters an environment where everyone feels included and informed.

Mentorship is central to my leadership style. I believe in empowering my team by providing guidance and support while encouraging independent thinking and innovation. Regular one-on-one check-ins help build trust and foster a supportive atmosphere for professional growth.

Addressing a gap in product capabilities necessitates a thorough analysis of customer feedback and data metrics. I would initiate discussions with relevant teams to brainstorm potential solutions, prioritize development, and create a roadmap to close these gaps effectively while keeping the customer informed throughout the process.

To ensure timely product delivery, I implement agile methodologies that allow for flexibility while maintaining a structured workflow. Regular stand-ups, sprint planning, and retrospectives ensure that any roadblocks are addressed quickly, keeping projects on track and ensuring stakeholder alignment.

Balancing short-term goals with long-term vision involves setting clear priorities and aligning immediate tasks with strategic objectives. I focus on creating incremental milestones that contribute to the overarching vision while ensuring that current customer needs are met without sacrificing future developments.

The advertising technology landscape is rapidly evolving, with challenges such as data privacy regulations and shifting consumer behaviors. I would address these challenges by staying ahead of regulatory changes, fostering strong relationships with clients, and leveraging data responsibly to create transparent, customer-friendly solutions that build trust and drive engagement.