VP, Product

The VP of Product at NextRoll plays a crucial role in developing and communicating a customer-centric product vision, leading the creation of a product roadmap, and ensuring alignment across product, marketing, and sales teams. This position entails mentoring teams continuously ensuring product-market fit and overseeing the entire product development lifecycle.

Candidates for the VP of Product position at NextRoll should have at least 12 years of experience in senior product leadership roles, preferably within AdTech and programmatic advertising. A strong understanding of AI technologies, exceptional analytical skills, and outstanding communication abilities are also essential, along with a proven track record of managing complex product portfolios.

At NextRoll, professional development is a priority. The company offers over 1,800 training classes each year, along with numerous opportunities for mentorship and collaboration. This commitment helps ensure that leaders like the VP of Product can continuously grow their skills and adapt to evolving industry trends.

The work culture at NextRoll is collaborative, innovative, and diversity-focused. As a VP of Product, you'll be part of a community that values input from all team members and encourages creative problem-solving while fostering a supportive environment where everyone can thrive.

NextRoll offers a competitive salary, equity options, and comprehensive health benefits including 100% coverage for medical, dental, and vision premiums. Additional perks include generous paid time off, family leave, and robust professional development opportunities, making it an attractive option for prospective candidates.

A strong response would detail your past experience in leading product roadmapping efforts, including balancing immediate customer needs with long-term strategic opportunities, and how you used customer feedback and market research to inform those decisions.

Discuss a structured approach to prioritization, such as using data-driven insights, stakeholder feedback, and aligning features with overall business objectives and customer experiences.

Candidates can share specific strategies they’ve used, such as regular brainstorming sessions, cross-team workshops, and creating open channels for feedback to encourage participation from all members.

Emphasize your dedication to continuous learning through industry conferences, professional networks, online courses, and staying engaged with industry publications and thought leaders.

Candidates should share specific instances where they implemented AI technologies to enhance product features or streamline processes, showcasing the measurable impact it had on the business or customer satisfaction.

Focus on metrics that matter such as user engagement, customer feedback scores, product retention rates, and how those informed future product decisions or improvements.

Discuss a specific scenario showcasing problem-solving skills, how you navigated roadblocks, and what the outcomes were, highlighting resilience and agility in product leadership.

Talk about methods used to ensure alignment, such as regular strategy meetings, shared KPIs, and close collaboration with leadership to maintain focus on organizational objectives.

Candidates should detail various customer feedback tools and techniques used, such as surveys, user interviews, and analytics, and how they have turned feedback into practical product enhancements.

Share examples of creating a culture of innovation by fostering a safe space for experimentation, rewarding creative ideas, and implementing processes that allow for agile trial-and-error approaches.