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Manager/ Senior Manager, Consumer & Marketing Insights (CMI)

Job Description

NIQ CMI’s Customer Success Team team is focused on delivering world class insights and reports to the clients and striving for very high level of Customer Satisfaction and advocacy.

Customer Success is NIQ's key department which is instrumental for the company’s success.

Role purpose:

So where do you fit here?

A successful candidate for this role will be someone who can establish strong relationships with both our clients and our colleagues. You will quickly become a trusted partner, working with many of our clients’ teams, including marketing, sales, category, and many more.

You will be expected to understand our clients’ needs and then create and present solutions that help achieve their strategic and tactical goals.  

If telling stories through data excites you but you’re uncertain whether you have the data knowledge: get in touch. We have an excellent training program, ensuring you understand all our products and how we create analyses.  

You will be leading a team of research analysts and be responsible for their development and coaching.

In your role, you would:

  • Lead a team of analysts to deliver consistent and high-quality actionable insight   
  • Build and maintain strong relationships with senior client stakeholders  
  • Coach, develop and inspire team to develop careers and drive innovative approaches to client briefs  
  • Manage internal stakeholders and projects to ensure the client’s requirements are translated into delivering the very best NIQ-GFK CMI can offer.   
  • Proactively share and exchange best practice and industry knowledge across NIQ-GFK  internal teams  
  • Be responsible for delivering analytics & insights services and conducting tactical client training for Guided Analytics & NIQ GFK CMI products and solutions such as Brand Health, segmentation, Usage & Attitudes, Customer Experience, Shopper and Qualitative research.
  • Entrusted to deliver flawless research and analytics to our clients. 
  • Be responsible for identifying opportunities through day-to-day engagements with our clients, handing off opportunities to Account Development to pursue 
  • Have a strong working knowledge of the client business priorities and the role we can play in supporting these goals
  • Be a confident and capable crafter of compelling insights, deliver clear and actionable recommendations to our clients helping them grow their business.    

Qualifications

About you: 

You are a high-performing individual thriving in ensuring high client centricity & customer satisfaction. You know how to take care of client requirements & develop long-lasting client relationships.  Awareness of the market landscape, our CMI products, and our processes is at the forefront of your mind. You know that collaboration amongst teams and active listening of clients is critical to meet goals and grow.

We are looking for people with:

  • Graduate or Post Graduate with at least 5+ years of experience in data analytics and delivery, consumer insights or relevant experience 
  • Ideally a first experience in a related industry but not essential
  • Customer-centric mindset
  • Awareness of data analytics industry, business model, products, services and solutions like Brand Health, Segmentation, Usage & Attitude, Customer Experience & Shopper solutions etc.
  • Awareness of market trends and its interdependencies impacting customers  
  • Excellent time management and prioritization skills with a proven track record of delivering projects on time  
  • Problem-solving and solutions-oriented 
  • Engaging presenter 
  • Good at building relationships, internally and with clients 
  • Strong verbal and written communication skills 
  • Experience of working in an analytical environment 
  • Coaching or managerial experience   
  • A positive and creative approach to problem solving   
  • Excellent presentation skills   
  • Capable of leveraging tools such as Microsoft Excel and PowerPoint

Additional Information

Remote-hybrid based role, must be physically located within Vietnam (HCMC) and candidate must be a Country/Region Resident

Our Benefits

  • Flexible working environment
  • Volunteer time off
  • LinkedIn Learning
  • Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

Want to keep up with our latest updates?

Follow us on: LinkedIn | Instagram | Twitter | Facebook

Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion

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What You Should Know About Manager/ Senior Manager, Consumer & Marketing Insights (CMI), NielsenIQ

Are you an expert in data analytics and consumer insights? NIQ is seeking a Manager/Senior Manager for our Consumer & Marketing Insights (CMI) team based in Ho Chi Minh City, Vietnam. In this crucial role, you'll lead a talented team of research analysts dedicated to delivering top-notch insights and reports to our clients, ensuring their satisfaction and success. By building strong relationships with client stakeholders across various departments, you'll become a go-to partner who understands their needs and crafts tailored solutions. If you’re passionate about storytelling through data, we’ll equip you with the knowledge through our excellent training program to ensure you’re well-versed in all our CMI products and analytical methods. You will guide your team to consistently produce high-quality insights, foster their professional growth, and share best practices internally. Here’s your chance to make an impact by managing interesting projects, conducting tactical client training, and identifying opportunities for further collaboration. With NIQ’s focus on creating compelling, actionable recommendations, you’ll play a vital role in helping our clients grow their businesses and navigate the ever-evolving market landscape. Join us and thrive in a dynamic environment where your expertise and creativity are valued!

Frequently Asked Questions (FAQs) for Manager/ Senior Manager, Consumer & Marketing Insights (CMI) Role at NielsenIQ
What are the responsibilities of the Manager/Senior Manager, Consumer & Marketing Insights at NIQ?

The Manager/Senior Manager, Consumer & Marketing Insights at NIQ is responsible for leading a team of analysts in delivering high-quality insights and analytics. This includes building and maintaining strong relationships with clients, coaching team members, managing internal stakeholder projects, and ensuring client requirements are met. Additionally, they will conduct client training and identify new opportunities to enhance service offerings.

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What qualifications are required for the Manager/Senior Manager position at NIQ?

Candidates for the Manager/Senior Manager role at NIQ should possess a graduate or postgraduate degree with at least 5 years of experience in data analytics or consumer insights. A customer-centric mindset, strong communication skills, and familiarity with analytical tools are essential. Coaching or managerial skills and a track record of ensuring client satisfaction are also highly valued.

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How does the training program at NIQ support the Manager/Senior Manager, Consumer & Marketing Insights?

NIQ’s training program is designed to ensure that the Manager/Senior Manager, Consumer & Marketing Insights is well-equipped with the necessary product knowledge and analytical capabilities. This comprehensive training covers all CMI products, enabling the manager to understand and effectively communicate solutions that meet client goals while developing their team’s skills in the process.

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What kind of career growth opportunities are available for the Manager/Senior Manager at NIQ?

At NIQ, the Manager/Senior Manager, Consumer & Marketing Insights can expect various career growth opportunities. By leading a team and managing high-impact projects, they can enhance their leadership skills, expand their knowledge of market trends, and explore advanced roles within the company that align with their career aspirations.

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What is the company culture like at NIQ for the Manager/Senior Manager, Consumer & Marketing Insights?

The culture at NIQ is supportive and collaborative, emphasizing diversity, equity, and inclusion. The company encourages teamwork and innovation, fostering an environment where employees, including the Manager/Senior Manager, Consumer & Marketing Insights, can thrive and develop professionally while making significant contributions to client success and business growth.

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Common Interview Questions for Manager/ Senior Manager, Consumer & Marketing Insights (CMI)
How do you prioritize tasks as a Manager/Senior Manager in Consumer & Marketing Insights?

To prioritize tasks effectively, I assess project deadlines, the urgency of client requests, and the potential impact on team goals. Utilizing project management tools and regular team meetings helps me align everyone’s efforts towards high-impact initiatives while ensuring that client needs are met promptly.

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Can you describe your experience in leading a team and developing talent?

In my previous roles, I have successfully led teams by encouraging an atmosphere of continuous learning and feedback. I believe in mentoring my team members by offering constructive feedback, providing coaching opportunities, and facilitating career development discussions to help them achieve both personal and professional goals.

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What strategies do you employ to build and maintain strong client relationships?

Building strong client relationships involves active listening, understanding their needs, and frequent communication. I also ensure follow-ups are timely and provide clients with insights that lead to actionable recommendations, which fosters trust and demonstrates our commitment to their success.

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How do you handle project deadlines and client expectations?

Managing deadlines and client expectations requires clear communication and setting realistic timelines from the outset. I also proactively identify potential blockers and facilitate solutions to ensure we deliver our insights on time, while regularly updating clients on progress to manage their expectations.

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What is your approach to leveraging consumer insights to drive business growth?

My approach involves thoroughly analyzing consumer data to identify trends and patterns that inform strategic decision-making. By translating these insights into concrete recommendations, I help clients understand how to leverage consumer behavior in their marketing strategies to foster growth.

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Can you share an example of a time you presented insights that led to a significant change for a client?

In a past role, I presented insights on declining customer retention rates for a client. By analyzing the data, I recommended adjustments to their customer experience strategy, which resulted in a 20% improvement in retention within six months. The key was presenting a compelling narrative that linked data to actionable business outcomes.

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How do you stay informed about industry trends and insights?

I stay informed by continuously engaging with market research, attending industry conferences, and participating in webinars and networking events. This allows me to share valuable insights with my team and clients, ensuring we remain at the forefront of the consumer analytics landscape.

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Describe your analytical process when evaluating a new market trend.

My analytical process begins with collecting relevant data and then identifying key indicators that highlight the trend's impact. I analyze the data to understand consumer behavior patterns and collaborate with internal teams to connect the dots, ensuring insights are actionable and tailored to client needs.

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What tools do you prefer for data analysis and visualization?

I have extensive experience with tools such as Microsoft Excel for data manipulation, along with PowerPoint for insights presentation. Additionally, I leverage specialized analytics software to create compelling visualizations, making complex data more understandable for our clients.

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How do you promote a culture of innovation within your team?

Promoting a culture of innovation involves encouraging brainstorming sessions, seeking diverse viewpoints, and recognizing creative ideas. I foster an open environment where team members feel comfortable sharing their thoughts, which often leads to innovative solutions to meet client challenges.

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DATE POSTED
April 9, 2025

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