Lead Generation Specialist

As a Lead Generation Specialist at Offline, your main responsibilities will include qualifying and researching leads to determine alignment with our partner profile, conducting outreach through various channels to engage restaurant owners, and booking quality meetings for our Account Executives. You will also play a key role in maintaining CRM accuracy and collaborating with the team to enhance our lead generation strategies.

To qualify for the Lead Generation Specialist position at Offline, candidates should have at least two years of experience in lead generation, appointment setting, or sales development roles. Familiarity with CRM tools like HubSpot is essential, and experience in a startup or fast-paced environment will be beneficial. Strong communication skills, attention to detail, and a positive attitude are key attributes we look for!

The work environment for a Lead Generation Specialist at Offline is dynamic and collaborative. As a remote team member, you'll have the flexibility to work from anywhere within U.S. Eastern Time hours while becoming an integral part of a small, mission-driven team. We value clear communication and the ability to make a tangible impact for our restaurant partners, creating a positive and engaging atmosphere.

Successful Lead Generation Specialists at Offline possess excellent verbal and written communication skills, are highly organized, and are detail-oriented. You should be comfortable with repetitive outreach tasks and metrics-driven performance. Persistence and a proactive attitude towards reaching daily goals are essential for thriving in this role within our exciting growth environment!

At Offline, our Lead Generation Specialists have the opportunity for significant career growth, especially within our fast-scaling sales team. As you demonstrate your skills and deliver results, there may be openings for advancement into higher sales roles where you can take on more responsibility and further develop your career in a thriving company.

In answering this question, highlight any relevant experiences where you've qualified leads, conducted outreach, or secured meetings, specifically mentioning the tools or techniques you used to succeed. Emphasize how this experience aligns with Offline’s mission and demonstrates your ability to impact restaurant outreach positively.

Discuss specific outreach strategies like personalized emails, follow-up calls, or leveraging social media. Explain how you tailor your approach based on the lead’s profile and your understanding of their business needs while reinforcing your commitment to building relationships with restaurant owners.

Demonstrate your organizational skills by explaining your approach to prioritizing tasks. Discuss techniques, such as creating a schedule, setting daily metrics, and leveraging CRM reports to focus on high-potential leads or critical outreach activities that align with Offline’s sales goals.

Share a specific challenge, such as a tough lead that required creative outreach, and explain your thought process and the actions you took to convert that lead. This showcases your problem-solving skills and persistence in achieving desired outcomes in lead generation.

Discuss various techniques that you have found effective, such as personalized follow-ups, offering value propositions, and understanding the needs of the lead. Emphasize your commitment to understanding client needs deeply and how that positively impacts your conversion rates.

Explain your methods for keeping CRM data updated and accurate, such as regular logging of activities, double-checking lead information, and following a consistent process for updating lead statuses. This will demonstrate your attention to detail and understanding of the role’s administrative aspects.

Research Offline’s mission ahead of time and articulate why supporting local restaurants is important to you. This personal connection will demonstrate your passion for the role and how it aligns with your values and career goals.

Discuss your experience and strategies for tackling repetitive tasks effectively. Mention how you maintain motivation by setting small goals, tracking progress, and celebrating achievements, illustrating your drive for meeting daily and weekly metrics.

Share specific motivational factors such as the thrill of making connections, contributing to a team’s growth, and achieving quantifiable goals. Highlight how these motivators align with Offline’s focus on community impact and personal satisfaction.

Explain your follow-up strategy, emphasizing the importance of persistence and personalization. Share tips on how to nurture these leads, such as sending value-adding content or reminders about your offering, showcasing your dedication to fostering relationships.