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SEO Manager (Auth0 Growth)

Get to know Okta

Okta is The World’s Identity Company. We free everyone to safely use any technology—anywhere, on any device or app. Our Workforce and Customer Identity Clouds enable secure yet flexible access, authentication, and automation that transforms how people move through the digital world, putting Identity at the heart of business security and growth. 

At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences. 

Join our team! We’re building a world where Identity belongs to you.

We are looking for an experienced SEO Manager to join a growing Global Digital team within the fast-paced marketing organization at Okta. The ideal candidate will have a firm grasp of technical SEO, web content strategy, and know how to leverage these disciplines to drive organic traffic on Auth0.com, subdomains, and microsites. They will also need to be a strong communicator capable of working across diverse teams, which include highly technical and non-technical members, to reach our marketing goals and accomplish SEO objectives. A mindset of always improving and learning is vital, experience leading content strategy is helpful, and experience with the AEM platform is a big plus. Does this sound like you?

What you will do:

  • Report to the Sr. Manager of SEO within our Digital Acquisition Team
  • Create and communicate SEO strategy roadmaps with stakeholders and Auth0 leadership
  • Evangelize our SEO strategy across the marketing and broader company organizations
  • Lead SEO projects such as keyword research, content planning, and other internal SEO work
  • Monitor, report, improve, and test SEO efforts Auth0 ecosystem-wide
  • Lead efforts with our vendors to drive and maximize output
  • Work with content creators to identify gaps in content both business and technical
  • Mentor and enable Marketing and non-marketing stakeholders to adopt SEO best practices
  • Develop best practice documentation to enable internal teams to self-service
  • Work with our growth team and technical SEO to identify possible impacts on SEO during A/B testing and other experiments
  • Own SEO technical considerations across the ecosystem, especially as we migrate Auth0.com to Adobe Experience Manager 
  • Stay up to date on industry best practices and the changing landscape of SEO in the age of AI 

What you will bring:

  • 5+ years of experience in SEO – from tactical execution to strategy
  • Knowledge of multiple SEO platforms such as STAT, SEMRush, Lumar, Looker Studio, Tableau, Google Analytics, Google Search Console, and more.
  • Experience with Adobe Experience Manager (AEM) and Adobe Digital Asset Manager
  • Passionate about SEO, content strategy, and digital marketing
  • Ability to communicate complex SEO terms and processes to others not familiar 
  • Deep understanding of analytics and reporting tools
  • Excellent at working with multiple technical and non-technical teams
  • Ability to create SEO strategies from data to meet business cases, market insights, and requirements for SEO
  • Ability to work with other digital channels and functions such as UX, Digital Strategy, SEM, Paid Media, and website analytics. 
  • A desire to have fun, work hard, and drive results for yourself and others

#LI-Remote 

Below is the annual salary range for candidates located in Canada. Your actual salary will depend on factors such as your skills, qualifications, and experience. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental, and vision insurance, RRSP with a match, healthcare spending, telemedicine, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program, please visit: https://rewards.okta.com/can.

The annual base salary range for this position for candidates located in Canada is between:
$111,000$167,000 CAD

What you can look forward to as a Full-Time Okta employee!

Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta today! https://www.okta.com/company/careers/.

Some roles may require travel to one of our office locations for in-person onboarding.

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.

If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.

Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Privacy Policy at https://www.okta.com/privacy-policy/

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CEO of Okta
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Todd McKinnon
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Average salary estimate

$139000 / YEARLY (est.)
min
max
$111000K
$167000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About SEO Manager (Auth0 Growth), Okta

Join Okta as an SEO Manager within our vibrant Global Digital team in Toronto, Canada! At Okta, we believe in empowering everyone to use technology safely and effortlessly, and we're searching for someone who shares our passion for innovation and identity. As our SEO Manager, you’ll play a pivotal role in crafting and executing an organic traffic strategy that drives results on Auth0.com and its subdomains. If you have a deep-rooted understanding of technical SEO and a flair for web content strategy, then this is the place for you. Collaborating with both technical and non-technical teams, you'll lead projects that monitor and enhance SEO performance, ensuring that our content is not only engaging but also optimized for search engines. Your role will involve everything from conducting keyword research to mentoring stakeholders on best practices. At Okta, we're committed to fostering a culture of continuous learning, so bring your enthusiasm and unique perspectives as we navigate the evolving SEO landscape—especially in this exciting age of AI! If you're ready to step into a role that not only leverages your extensive SEO experience but also encourages fun and creativity while achieving impactful results, we can’t wait to meet you!

Frequently Asked Questions (FAQs) for SEO Manager (Auth0 Growth) Role at Okta
What are the responsibilities of an SEO Manager at Okta?

As an SEO Manager at Okta, you'll oversee SEO strategy roadmaps and projects, lead keyword research, develop content plans, and work closely with various teams to improve SEO efforts across Auth0.com. Your role will include monitoring SEO performance, communicating strategies with stakeholders, and ensuring the entire organization understands and applies SEO best practices.

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What qualifications do I need for the SEO Manager position at Okta?

To succeed as an SEO Manager at Okta, you should have at least 5 years of experience in SEO, demonstrating a comprehensive understanding of tactical execution and strategy. Familiarity with tools like SEMRush, Google Analytics, and Adobe Experience Manager is crucial. Strong communication skills to convey complex SEO concepts to diverse teams are also essential.

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How does Okta support its SEO initiatives?

Okta supports its SEO initiatives through collaboration between marketing, growth teams, and technical SEO experts. By fostering a culture of learning and improvement, the company empowers its employees to stay updated with the latest trends in SEO, enabling them to implement cutting-edge strategies that align with business goals.

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What tools and platforms will I use as an SEO Manager at Okta?

In your role as SEO Manager at Okta, you will utilize various SEO tools, including STAT, SEMRush, Google Search Console, and Adobe Experience Manager. You'll leverage these platforms to analyze performance data, inform your strategies, and ensure that our SEO practices align with industry standards and best practices.

Join Rise to see the full answer
What is the work environment like for an SEO Manager at Okta?

At Okta, the work environment is dynamic and collaborative. You’ll be encouraged to think creatively and take ownership of your projects while working alongside a diverse group of individuals who are passionate about technology and identity solutions. Flexibility is key, and employees are empowered to work in ways that best suit their unique needs and creative processes.

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Common Interview Questions for SEO Manager (Auth0 Growth)
Can you describe your experience with technical SEO?

In answering this question, highlight specific tools you've used, projects you've managed, and the impact of your technical SEO strategies on web traffic and rankings. Talk about how you’ve solved challenges and optimized websites to enhance search visibility.

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How do you approach keyword research?

Share your methodology for conducting keyword research, including the tools and techniques you use. Discuss how you align keywords with business objectives and market insights to create effective SEO strategies.

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What strategies do you implement to improve content performance?

Detail your process for evaluating content performance and optimizing it for SEO. Discuss techniques like A/B testing, monitoring analytics, and leveraging user feedback to enhance engagement and search rankings.

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How do you keep up with the latest SEO trends?

Describe the resources, blogs, and communities you follow to stay informed about SEO trends. Mention any conferences or courses you participate in to continuously improve your knowledge and skills.

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Can you provide an example of a successful SEO project you've managed?

Prepare to discuss a specific project, outlining your role, the challenges you faced, the strategies you implemented, and the results achieved. Use data to quantify your success wherever possible.

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How do you communicate SEO strategies to non-technical teams?

Discuss your approach to translating complex SEO concepts into relatable language. Provide examples of how you've worked with cross-functional teams to ensure everyone understands and supports the SEO initiatives.

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What is your experience with tools like Google Analytics and SEMRush?

Share your familiarity with these tools, highlighting specific functionalities you use regularly, such as tracking performance metrics, analyzing traffic sources, and conducting competitive analysis.

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How do you measure the success of your SEO efforts?

Explain the key performance indicators (KPIs) you track to gauge SEO success, including organic traffic, keyword rankings, and conversion rates. Discuss how you analyze this data to refine your strategies.

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What role does collaboration play in your SEO strategy?

Emphasize the importance of teamwork in executing effective SEO strategies. Talk about how you engage with content creators, developers, and digital marketing teams to align goals and optimize outcomes.

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How would you address a sudden drop in organic traffic?

Outline your step-by-step approach to diagnosing the issue, including analyzing data for potential causes, reviewing recent changes to the website, and conducting competitor research. Stress the importance of quick action and continuous monitoring.

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Okta is a leading identity and access management company headquartered in San Francisco, California that is committed to allowing people to access applications on any device at any time, while still enforcing strong security policies.

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BADGES
Badge ChangemakerBadge Future MakerBadge Global CitizenBadge Innovator
CULTURE VALUES
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
BENEFITS & PERKS
Maternity Leave
Paternity Leave
401K Matching
Paid Holidays
Paid Sick Days
Paid Time-Off
Paid Volunteer Time
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Family Coverage (Insurance)
Medical Insurance
Mental Health Resources
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
April 20, 2025

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