Demand Generation Associate Manager

As a Demand Generation Associate Manager at Pacvue, your core responsibilities include developing inbound marketing strategies to drive lead generation, managing performance marketing campaigns across various platforms, optimizing landing pages, and measuring campaign effectiveness. You'll also collaborate closely with sales and marketing teams to refine strategies based on performance data and market trends.

Pacvue requires candidates to have at least 5 years of experience in B2B SaaS marketing, particularly in demand generation or inbound marketing. Familiarity with performance marketing, especially in PPC advertising and analytics tools like Google Analytics, is crucial. Strong written and verbal communication skills, along with adept project management abilities, are also essential for success in this role.

The Demand Generation Associate Manager plays a pivotal role at Pacvue by implementing creative marketing strategies that attract and convert leads. By optimizing campaigns based on data-driven insights, this role directly influences the sales pipeline, driving growth for both Pacvue and its eCommerce clients.

Experience in B2B demand generation or inbound marketing is highly beneficial for the Demand Generation Associate Manager role at Pacvue. Familiarity with performance marketing platforms such as LinkedIn and Google Ads, as well as an understanding of SEO/SEM, will greatly enhance your ability to deliver on campaign objectives and generate actionable leads.

At Pacvue, we value innovation, collaboration, and a fast-paced environment where experimentation is encouraged. As a Demand Generation Associate Manager, you’ll be part of a passionate team committed to learning and growing together while driving the success of our clients in the competitive eCommerce landscape.

When answering this question, share examples of specific campaigns you've developed or managed, focusing on how you attracted and converted leads. Highlight measurable results, such as percentage increases in marketing qualified leads (MQLs) or successful strategies that led to growth in your previous roles.

Detail your approach to landing page optimization by discussing A/B testing, user experience research, and performance metrics you track. Explain how these strategies have positively impacted conversion rates in your previous roles, showcasing your analytical skills.

Discuss the key performance indicators (KPIs) you track, such as conversion rates, cost per lead, and return on ad spend. Provide examples of how you’ve adjusted strategies based on performance data, demonstrating your ability to make data-driven decisions.

Share specifics about the PPC platforms you've used, like Google Ads and LinkedIn, and any notable campaigns you've run. Highlight successful tactics you've employed, such as targeting strategies or budget management, to illustrate your hands-on experience.

Explain your communication strategies, such as regular check-ins or joint meetings to align marketing and sales objectives. Share a time when effective collaboration led to improved conversions or successful campaign results, emphasizing teamwork's importance.

Be prepared to share a specific instance where you encountered a marketing challenge, detailing the steps you took to resolve it. Focus on showcasing your problem-solving skills and what you learned from the experience to enhance your marketing strategies.

Discuss the types of content you've developed, such as blog posts, case studies, or email campaigns. Highlight your research approach and how you tailor content to different stages of the buyer's journey, demonstrating your understanding of content marketing's importance.

Share your methods for continuous learning, whether through industry blogs, webinars, or networking events. Explain how you've applied new insights or trends in your previous roles to enhance campaign performance.

Talk about specific tools you have used, such as Salesforce or HubSpot, focusing on how you've leveraged these systems for lead nurturing and campaign management. Provide examples of processes you've streamlined or marketing efforts you've improved through automation.

Outline your project management techniques, such as prioritization methods or tools you use for tracking progress. Share a relevant example that demonstrates your ability to coordinate multiple projects, ensuring timely delivery and quality results.