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Atlanta Falcons Brand Marketing Seasonal 

POSITION SUMMARY

The Atlanta Falcons brand marketing team is charged with developing and delivering a strategic, comprehensive direction for the Falcons brand. Aspects of this direction include, but are not limited to, brand narrative and creative direction development, ticket sales and service marketing, sponsorship marketing, grassroots marketing, retail marketing, influencer marketing and much more. This talented group leverages the entire marketing mix across brand strategy, advertising, digital engagement and media outreach to create emotional connections with our fans both locally and nationally.

As a member of this group, the Atlanta Falcons Brand Marketing Seasonal is responsible for assisting with the ideation, planning, execution and measurement of all Falcons ticket sales marketing initiatives and activations. He/she will work closely with other departments such as Digital, Graphic Design, Email, Ticket Sales and Services, and Data and Analytics to assist the Brand Marketing department in executing effective marketing campaigns to generate interest and excitement around the team and its games, and to build and maintain a strong brand image. This includes assisting the Integrated Ticket Sales Marketing Team in developing and implementing advertising, promotional, and public relations strategies and fan events to reach the team's target audience. He/she will report to the Atlanta Falcons Senior Marketing Manager for Ticket Sales and Services. This seasonal position has a start date of Monday, July 7, 2025 and will end at the conclusion of the 2025 Falcons season.

This seasonal will have exposure to opportunities such as:

  • Email and SMS marketing
  • Creative input and direction for Falcons ticket marketing advertisements
  • Gameday responsibilities at Atlanta Falcons home games
  • Falcons grassroots marketing initiatives and activations
  • Building excitement and creating unforgettable experiences

This fast-paced, challenging opportunity requires an energetic, proactive brand steward to help develop clearly defined strategies, assist in communicating our brand identity as well as meet our ongoing sales demand. He/she should exhibit strong leadership, collaboration and organization skills with the ability to translate consumer insights and market understanding into detailed and meaningful marketing strategies that enhance brand affinity and significantly contribute to sales and ticketing business objectives. Must have a data-driven mindset with an expertise in dissecting and understanding target audiences to foster long term brand loyalty.

ROLES & RESPONSIBILITIES

  • Aid in all ideations, planning, execution and measurement of all Falcons ticket sales marketing initiatives and activations while managing deliverables in an efficient, timely manner.
  • Responsible for helping the Integrated Ticket Sales Marketing Team develop initiatives and tactics that will maximize the brand's awareness, build a deeper connection to fans and drive qualified sales leads. This will be done through creation and deployment of experiential content that is meaningful to both fans, season ticket members and our partners, including but not limited to: static advertisement, video advertisement, paid media, email marketing and SMS marketing.
  • Bring innovative ideas and a highly collaborative mindset to the team to create content that resonates with multiple target demographics to inspire Falcons fans and ultimately drives business results.
  • Draft copy and gather assets for marketing email and SMS communications.
  • Monitor, measure, and analyze the effectiveness of ticket sales marketing initiatives as they relate to the overall brand, business and sales objectives. 
  • Help serve as a liaison between the brand marketing team and other internal teams to ensure maximized and efficient productivity. 
  • Clear understanding of omni-channel marketing, mapping the fan journey and ability to pull the right levers within key marketing systems to achieve both brand and business goals.
  • Keen understanding of relevant tools to help measure ROI for all initiatives.
  • Establish and maintain scalable processes that ensure best practices in campaign and lead management.
  • Understand metrics reports tying together the marketing and sales activities, effectiveness, and business impact.
  • Analyze CRM and additional market data to develop insights and make recommendations on target areas for implementation.
  • Gain exposure into team’s grassroots marketing and retail marketing efforts.

SKILLS 

  • Ability to work in a fast-paced, team-first environment managing multiple projects at once.
  • Proven experience in brand marketing; ancillary experience in communications and/or ticket sales is also encouraged. 
  • Experience in copywriting is strongly preferred.
  • Ability to help solve unique and complex problems that have a broad impact on the business.
  • Understanding and ability to contribute to the overall Falcons brand strategy. 
  • Knowledge and execution of marketing, data and insights gathering, and measurement is a must.
  • Presents complex ideas, anticipates potential objections and persuades others to adopt a different point of view when necessary. 
  • Must be able to work with a multitude of marketing and business backgrounds but help foster an organization-wide culture that consistently seeks to translate data into emotion.

QUALIFICATIONS / EDUCATIONAL REQUIREMENTS

  • Bachelor’s Degree and proven experience in marketing, or currently pursuing a Bachelor’s degree; ancillary experience in communications and/or ticket sales is also encouraged.
  • Strong analytical skills.
  • Demonstrated career interest in sports and entertainment.
  • Embody our core values (Put People First, Include Everyone, Lead by Example, Listen and Respond, Give Back to Others, and Innovate Continuously), academic excellence and extracurricular leadership.
  • Must be a U.S. Citizen or permanent resident.
  • Five hours of weekend availability for home gamedays or grassroots activations
  • This seasonal will spend the majority of the fellowship based at Mercedes-Benz Stadium with opportunities to engage at the Atlanta Falcons Training Facility in Flowery Branch, GA. Must have reliable transportation.
  • Demonstrated experience with reporting and data analysis.
  • Ability to manage multiple projects at the same time in a fast-paced environment.
  • Work closely across marketing, digital and communications team to maintain a consistent brand voice and message across all initiatives.
  • Experience with analysis, reporting and recapping of digital marketing efforts.
  • Experience working within a sports and/or consumer brand and high-paced, demanding professional setting preferred.
  • Must have a passion for continuous learning.

Average salary estimate

$35000 / YEARLY (est.)
min
max
$30000K
$40000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Atlanta Falcons Brand Marketing Seasonal , Ambgroup

Are you ready to immerse yourself in the thrilling world of sports marketing? The Atlanta Falcons are looking for a dynamic Atlanta Falcons Brand Marketing Seasonal team member to join us at the iconic Mercedes-Benz Stadium! In this exciting role, you'll assist in crafting and executing innovative marketing strategies that boost ticket sales and enhance fan engagement. Working alongside a talented team, you will help develop impactful content, manage campaigns across various channels, and bring unforgettable experiences to our fans through grassroots marketing initiatives. Your creativity will shine as you contribute to everything from email campaigns to gameday activations. You'll collaborate with different departments, gaining invaluable insights into every aspect of the marketing process while communicating our brand identity to both local and national audiences. Flex your analytical skills by measuring campaign effectiveness and leveraging market data to drive strategic decisions. This position offers a unique opportunity to work at the heart of one of the NFL’s most storied franchises, where your input will help shape the way we connect with our passionate fanbase. If you thrive in a fast-paced environment and possess a data-driven mindset, we want to hear from you! Join the Falcons' family and be part of an exhilarating season where every day brings new challenges and opportunities to make a difference in our brand narrative. This role runs from early July 2025 through the conclusion of the football season—perfect for those eager to jumpstart their career in sports marketing!

Frequently Asked Questions (FAQs) for Atlanta Falcons Brand Marketing Seasonal  Role at Ambgroup
What responsibilities does the Atlanta Falcons Brand Marketing Seasonal role involve?

The Atlanta Falcons Brand Marketing Seasonal role involves assisting in the ideation, planning, execution, and measurement of ticket sales marketing initiatives and activations. You'll help develop advertising and promotional strategies, collaborate with departments like Digital and Ticket Sales, and actively participate in gameday responsibilities. Your contributions will drive brand awareness and build connections with fans.

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What skills are necessary for the Atlanta Falcons Brand Marketing Seasonal position?

To succeed as an Atlanta Falcons Brand Marketing Seasonal team member, you'll need strong organizational and collaboration skills, along with a passion for brand marketing. Proficiency in copywriting, data analysis, and a clear understanding of omni-channel marketing is vital. Experience in a fast-paced environment and a keen interest in sports marketing will further enhance your success.

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What educational background is required for the Atlanta Falcons Brand Marketing Seasonal job?

Candidates for the Atlanta Falcons Brand Marketing Seasonal position should have a Bachelor's Degree or be pursuing one, ideally with a focus on marketing. Ancillary experience in communications or ticket sales is also encouraged. Displaying strong analytical skills and a career interest in sports and entertainment is important.

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What kind of growth opportunities are available in the Atlanta Falcons Brand Marketing Seasonal role?

This seasonal role with the Atlanta Falcons offers tremendous growth opportunities in sports marketing. You'll gain hands-on experience in campaign management, audience engagement strategies, and brand analytics. Additionally, you'll collaborate with various departments, allowing you to build a broad skill set that can propel your career in marketing and sports.

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How does the Atlanta Falcons Brand Marketing Seasonal contribute to fan engagement?

As part of the Atlanta Falcons Brand Marketing Seasonal team, you'll actively contribute to enhancing fan engagement through innovative marketing strategies. You'll develop targeted campaigns, assist in grassroots marketing initiatives, and help create memorable gameday experiences, all aimed at fostering a deeper connection between the team and its supporters.

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Common Interview Questions for Atlanta Falcons Brand Marketing Seasonal 
How would you approach creating a marketing campaign for the Atlanta Falcons?

When creating a marketing campaign for the Atlanta Falcons, I would first define the target audience and identify their interests. Then, I would develop a compelling campaign narrative that aligns with the brand's goals. Collaboration with cross-functional teams would help ensure a cohesive message, and I would utilize analytics to measure the campaign's success and make adjustments as needed.

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Can you describe a challenge you faced in a previous marketing role and how you overcame it?

In a previous marketing role, I faced a tight deadline for a campaign launch. I overcame this by prioritizing tasks and communicating clearly with my team. By breaking the project into manageable parts and delegating responsibilities effectively, we met our deadline while maintaining the highest quality in our work.

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What tools do you use to analyze marketing data?

I utilize various tools such as Google Analytics and CRM systems to analyze marketing data. These platforms help me track key performance metrics, understand audience behavior, and evaluate the effectiveness of marketing initiatives, enabling me to make informed decisions in future campaigns.

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How do you measure the success of a marketing campaign?

I measure the success of a marketing campaign through various metrics, including conversion rates, engagement levels, and overall ROI. I also analyze customer feedback and sales data to gauge how well the campaign resonated with the target audience, allowing for insights that can improve future initiatives.

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What strategies would you implement to enhance fan loyalty for the Atlanta Falcons?

To enhance fan loyalty for the Atlanta Falcons, I would focus on personalized marketing efforts, including targeted email campaigns and loyalty programs. By actively engaging with fans on social media and organizing community events, we can create a deeper emotional connection that reinforces their allegiance to the team.

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Can you provide an example of a successful grassroots marketing initiative you’ve worked on?

One successful grassroots marketing initiative I worked on involved organizing local community events, such as open training sessions for fans. This approach not only increased brand visibility but also fostered community engagement. By integrating social media promotions, we attracted a larger turnout and created a memorable experience for attendees.

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How do you stay updated on marketing trends within the sports industry?

I stay updated on marketing trends in the sports industry by following relevant blogs, attending industry conferences, and engaging with marketing professionals on social media. I also subscribe to newsletters from key organizations to gather insights on emerging strategies and best practices.

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What role does creativity play in your approach to marketing?

Creativity is crucial in my marketing approach. It helps differentiate campaigns and allows us to connect with fans on a deeper level. I embrace brainstorming sessions and collaborative discussions to generate innovative ideas that resonate with target audiences and elevate brand narratives.

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How would you handle negative feedback or criticism related to a marketing campaign?

Handling negative feedback or criticism requires a proactive approach. I would listen carefully to the feedback to understand the concerns being raised. Then, I would analyze the campaign's elements in question to learn from the criticism, making necessary adjustments to improve future efforts and demonstrate a commitment to our audience.

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What excites you most about working in sports marketing with the Atlanta Falcons?

What excites me most about working in sports marketing with the Atlanta Falcons is the opportunity to be part of a passionate community and to create meaningful connections with fans. The dynamic nature of the sports industry allows for continuous innovation, and I am eager to contribute my skills to elevate the brand and enhance the fan experience in a thrilling environment.

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MATCH
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HQ LOCATION
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EMPLOYMENT TYPE
Temporary, on-site
DATE POSTED
March 30, 2025

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