POSITION SUMMARY
The Atlanta Falcons brand marketing team is charged with developing and delivering a strategic, comprehensive direction for the Falcons brand. Aspects of this direction include, but are not limited to, brand narrative and creative direction development, ticket sales and service marketing, sponsorship marketing, grassroots marketing, retail marketing, influencer marketing and much more. This talented group leverages the entire marketing mix across brand strategy, advertising, digital engagement and media outreach to create emotional connections with our fans both locally and nationally.
As a member of this group, the Atlanta Falcons Brand Marketing Seasonal is responsible for assisting with the ideation, planning, execution and measurement of all Falcons ticket sales marketing initiatives and activations. He/she will work closely with other departments such as Digital, Graphic Design, Email, Ticket Sales and Services, and Data and Analytics to assist the Brand Marketing department in executing effective marketing campaigns to generate interest and excitement around the team and its games, and to build and maintain a strong brand image. This includes assisting the Integrated Ticket Sales Marketing Team in developing and implementing advertising, promotional, and public relations strategies and fan events to reach the team's target audience. He/she will report to the Atlanta Falcons Senior Marketing Manager for Ticket Sales and Services. This seasonal position has a start date of Monday, July 7, 2025 and will end at the conclusion of the 2025 Falcons season.
This seasonal will have exposure to opportunities such as:
This fast-paced, challenging opportunity requires an energetic, proactive brand steward to help develop clearly defined strategies, assist in communicating our brand identity as well as meet our ongoing sales demand. He/she should exhibit strong leadership, collaboration and organization skills with the ability to translate consumer insights and market understanding into detailed and meaningful marketing strategies that enhance brand affinity and significantly contribute to sales and ticketing business objectives. Must have a data-driven mindset with an expertise in dissecting and understanding target audiences to foster long term brand loyalty.
ROLES & RESPONSIBILITIES
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QUALIFICATIONS / EDUCATIONAL REQUIREMENTS
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Are you ready to immerse yourself in the thrilling world of sports marketing? The Atlanta Falcons are looking for a dynamic Atlanta Falcons Brand Marketing Seasonal team member to join us at the iconic Mercedes-Benz Stadium! In this exciting role, you'll assist in crafting and executing innovative marketing strategies that boost ticket sales and enhance fan engagement. Working alongside a talented team, you will help develop impactful content, manage campaigns across various channels, and bring unforgettable experiences to our fans through grassroots marketing initiatives. Your creativity will shine as you contribute to everything from email campaigns to gameday activations. You'll collaborate with different departments, gaining invaluable insights into every aspect of the marketing process while communicating our brand identity to both local and national audiences. Flex your analytical skills by measuring campaign effectiveness and leveraging market data to drive strategic decisions. This position offers a unique opportunity to work at the heart of one of the NFL’s most storied franchises, where your input will help shape the way we connect with our passionate fanbase. If you thrive in a fast-paced environment and possess a data-driven mindset, we want to hear from you! Join the Falcons' family and be part of an exhilarating season where every day brings new challenges and opportunities to make a difference in our brand narrative. This role runs from early July 2025 through the conclusion of the football season—perfect for those eager to jumpstart their career in sports marketing!
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