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Senior Event Marketing Specialist

Planet DDS is a leading provider of a platform of cloud-based solutions that empowers growth-minded dental businesses. Now serving over 13,000 practices and 118,000 customers in North America, Planet DDS delivers a comprehensive suite of solutions, including Denticon Practice Management, Cloud 9 Ortho Practice Management, and Apteryx Cloud Imaging. Planet DDS is dedicated to enabling dental support organizations (DSOs) and groups to grow and thrive with technology that delivers seamless integrations, improved workflows, and future-proof scalability.

The Senior Event Marketing Specialist will own event planning, with a strong attention to detail, can manage numerous deadlines, liaise with client speakers, event organizers, and vendors as well as lead internal meetings to support our sales team’s attendance at events.  You will also collaborate with other members of the marketing team as well as external stakeholders to manage events to elevate the Planet DDS brand.  

This is a hybrid position working in our Atlanta, GA office (115 Perimeter Center Place, Atlanta, GA, 30346). There will be occasional travel required.

Job Duties
•    Raise company awareness and reputation through successful event planning and strategy 
•    Create and manage our events calendar and trade show playbook  
•    Serve as the main point of contact for trade show related matters including trade show organizers, vendors, clients for speaking engagements, and internal stakeholders  
•    Maintain swag inventory and booth assets to support successful event execution 
•    Manage trade show logistics including sponsorships, exhibition costs, freight, graphics, electrical, AV, labor, etc.  
•    Facilitate in-person meetings between sales team, prospects, and clients during trade shows 
•    Build strong relationships with internal and external stakeholders 
•    Plan pre- and post-event marketing activities to support lead generation at trade shows 
•    Develop and continually improve best practices for trade show attendance, exhibitor opportunities, and sponsorships  
•    Collaborate with marketing demand generation team to support lead management from trade shows 
•    Work closely with sales team to ensure successful attendance at trade shows including leading pre-event kick off meetings for trade show attendees and post-mortem meetings to track event successes, opportunities for improvement, and for future planning purposes 

Skills and Qualifications
•    5-7 years of event/trade show management experience 
•    Proven ability to manage numerous deadlines  
•    Track record of successfully managing exhibits, trade show logistics, budgets, and trade show planning 
•    Proficiency with Cvent event management software and CRM platforms. 
•    Exceptional time management skills 
•    Meticulous attention to detail and organizational skills 
•    Strong communications skills both verbal and written  
•    Superior interpersonal skills Project management experience 
•    Bachelor’s degree in marketing, public relations, hospitality, business, or equivalent 
•    Must be able to safely lift up to 40 lbs

 

PLANET DDS CORE IDEOLOGY

Why are we here?

Unleashing dentists and their staff to focus on patient care.

Where are we headed?

In the next 5 years, Planet DDS will remain the leading provider of cloud-based technology solutions in North America, expanding to serve more than 25,000 dental practices.

How do we get there?

To encourage measurable progress toward our vision and make the best decisions on behalf of employees and customers, we adopted a set of common values:

Collaborative – Working independently and across teams, we create scalable solutions to enable company growth

Empathetic – We are educated on the experience of our customers and feel vested in their success

Accountable – We feel ownership for the quality of our work and take pride in the positive outcomes

Trustworthy – We operate with integrity and honest, making promises we know that we can keep

Ambitious – We are driven by our ability to make a long-term, positive impact on the lives of dental market leaders

An Equal Opportunity Employer – Including Disability/Veterans

Average salary estimate

$82500 / YEARLY (est.)
min
max
$75000K
$90000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Senior Event Marketing Specialist, Planet DDS

Are you an experienced Senior Event Marketing Specialist looking to make a significant impact in the dental technology sector? Planet DDS, based in sunny Atlanta, Georgia, is on the search for someone like you! We’re not just any tech company; we're a firm commitment to innovation in dental practice management, serving over 13,000 practices across North America. As a Senior Event Marketing Specialist, you will take charge of planning and executing exciting events that elevate our brand and facilitate connections with dental professionals. Your attention to detail and knack for juggling multiple deadlines will shine as you coordinate with client speakers, event organizers, and our enthusiastic sales team. You’ll be the go-to person in managing our events calendar, overseeing trade show logistics, and ensuring every element from swag to booth design runs seamlessly. Collaboration is key at Planet DDS, and you’ll partner closely with marketing counterparts to enhance lead generation strategies post-events. This hybrid role also includes occasional travel, adding a sprinkle of adventure to your work life! If you have a knack for project management and a love for the hustle of trade shows, we’d love to see how your expertise can help Planet DDS continue its mission of empowering dental practices through technology. Let’s unleash the potential within dental businesses together!

Frequently Asked Questions (FAQs) for Senior Event Marketing Specialist Role at Planet DDS
What are the primary responsibilities of the Senior Event Marketing Specialist at Planet DDS?

The Senior Event Marketing Specialist at Planet DDS is responsible for planning and executing events that raise company awareness and reputation. This includes managing the events calendar, coordinating with event organizers and vendors, overseeing trade show logistics, and facilitating relations between the sales team and event stakeholders.

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What qualifications are required for the Senior Event Marketing Specialist position at Planet DDS?

Candidates for the Senior Event Marketing Specialist role at Planet DDS should have 5-7 years of event and trade show management experience, with strong organizational and time management skills. A bachelor's degree in marketing, public relations, or a related field, along with proficiency in event management software like Cvent, is also required.

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How does the Senior Event Marketing Specialist impact marketing strategies at Planet DDS?

In the role of Senior Event Marketing Specialist at Planet DDS, you will significantly contribute to marketing strategies by planning pre- and post-event marketing activities that support lead generation and facilitating connections between the sales team and prospects during trade shows.

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What kind of software skills should a Senior Event Marketing Specialist have?

A Senior Event Marketing Specialist at Planet DDS should be proficient with Cvent event management software and CRM platforms, enabling effective management of trade show logistics, budgets, and event planning processes.

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Does the Senior Event Marketing Specialist role at Planet DDS require travel?

Yes, the Senior Event Marketing Specialist position at Planet DDS is a hybrid role that involves occasional travel to various trade shows and events, allowing for exciting opportunities to engage with dental professionals across the country.

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Common Interview Questions for Senior Event Marketing Specialist
Can you describe your experience with event planning and how it relates to the Senior Event Marketing Specialist role?

Highlight your relevant experience in managing trade shows and events, mentioning specific projects and your role in logistics, attendee engagement, and lead generation to impress the interviewers.

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How do you prioritize tasks when managing multiple events at once?

Discuss your time management strategies, possibly mentioning tools or methods you use to keep track of deadlines and ensure all aspects of the events run smoothly.

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What steps do you take to build relationships with vendors and partners?

Share examples of how you have effectively communicated and collaborated with external partners, emphasizing your interpersonal skills and the importance of maintaining positive working relationships.

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Can you provide an example of a challenging event you managed and how you overcame the obstacles?

Talk about a specific challenge you faced, the actions you took, and the outcome. Focus on problem-solving and adaptability, as these traits are valuable for the Senior Event Marketing Specialist position.

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How do you measure the success of an event?

Explain your methods for evaluating event outcomes, such as analyzing attendee feedback, lead generation metrics, and social media engagement, illustrating your analytical approach to event marketing.

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What marketing tactics do you find most effective for promoting events?

Discuss various marketing strategies you have utilized effectively, including email marketing, social media promotion, and collaboration with sales teams, to drive attendance to events.

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How do you ensure effective communication with your team during an event?

Describe how you keep everyone on the same page before and during events, possibly by scheduling regular check-ins or using communication tools to relay important information.

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What role does budget management play in your event planning process?

Emphasize your experience in budgeting for events, explaining how you track expenses and make decisions to maximize return on investment.

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How do you stay organized while managing trade show logistics?

Share specific tools or processes you implement to keep track of logistics such as freight, AV needs, and booth setup, showcasing your organizational skills.

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What attracts you to the Senior Event Marketing Specialist position at Planet DDS?

Discuss your passion for event marketing and how you align with Planet DDS's vision to empower dental practices through innovative technology, demonstrating your enthusiasm for the role and the company's mission.

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Planet DDS is the leading provider of cloud-enabled dental software solutions serving over 10,000 practices in North America with over 60,000 users. The company delivers a complete platform of solutions for dental practices including Denticon Prac...

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Full-time, hybrid
DATE POSTED
March 29, 2025

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