Senior Partner Marketing Manager

As a Senior Partner Marketing Manager at Puzzle, your key responsibilities include defining and executing a comprehensive partner marketing strategy, building and nurturing strong partnerships, creating impactful marketing campaigns, managing partner marketing projects, and actively seeking new collaboration opportunities. Your work will play a crucial role in driving our partnership initiatives and the overall growth of our organization.

Candidates for the Senior Partner Marketing Manager position at Puzzle should have at least 5 years of experience in product marketing, partner marketing, or related fields, ideally within a B2B environment. The ideal candidate must demonstrate strategic ownership by providing examples of projects managed from start to finish, possess exceptional communication skills, and carry hands-on experience with tools like Hubspot and Google Analytics.

The Senior Partner Marketing Manager at Puzzle should possess strong strategic and project management skills, as well as effective relationship management abilities. You will need a firm grasp of content creation and campaign management, coupled with a data-driven mindset to measure and optimize performance efficiently. Adaptability and a knack for experimentation will also set you up for success in this role.

Yes! Puzzle offers remote work options for the Senior Partner Marketing Manager position. You can join our talented team from anywhere in the U.S. or Canada, which allows for a flexible work environment while contributing significantly to Puzzle’s innovative journey in the fintech landscape.

At Puzzle, our company culture is centered around innovation, collaboration, and diversity. As a Senior Partner Marketing Manager, you'll be part of a dynamic, well-funded startup environment where your insights and contributions are valued. We pride ourselves on fostering an inclusive workspace that encourages creativity and personal growth while pursuing our mission of empowering entrepreneurs.

When defining a partner marketing strategy, I begin by thoroughly assessing the goals of both the company and potential partners, identifying clear KPIs for success. I emphasize creating mutually beneficial initiatives and integrating market research to drive informed decisions. Effective communication and iterative feedback loops with stakeholders help refine the strategy over time.

Certainly! In my previous role, I launched a co-marketing campaign with a financial software partner. We collaborated on a webinar series that showcased joint use cases and customer success stories. By leveraging both audiences for promotion and providing engaging content, we achieved a significant boost in engagement metrics and new lead generation, resulting in measurable growth for both companies.

Prioritizing projects involves assessing overall impact and alignment with company goals. I implement project management tools to track deadlines and progress, ensuring transparency in communication with all stakeholders. By breaking larger initiatives into actionable tasks and maintaining flexibility to adapt based on feedback or results, I effectively manage competing priorities.

To measure success, I establish specific, quantifiable KPIs at the outset, such as increased partner-generated leads, engagement rates, or co-branded content performance. Utilizing analytics tools, I monitor these metrics continuously and adapt strategies as needed, ensuring clear accountability for outcomes across all initiatives.

Building strong relationships starts with consistent communication and delivering value. I ensure regular check-ins and updates, actively listen to partners’ needs, and offer tailored solutions that benefit both parties. By fostering trust and transparency, I create an environment where partners feel valued and engaged in the collective success.

Creativity is crucial in distinguishing our marketing campaigns and making them resonate with target audiences. I embrace brainstorming sessions, encourage innovative ideas, and leverage design thinking principles to find unique angles for our initiatives. This fosters a culture of experimentation, where new ideas can thrive in driving impactful campaigns.

I have extensive experience using various analytics tools, including Google Analytics and Hubspot, to track partner marketing performance. I routinely analyze data to derive insights into campaign effectiveness, user behavior, and overall impact, using these insights to inform future strategies and enhance outcomes.

In one instance, a partner was struggling to meet engagement targets. I initiated a thorough assessment of the partnership, identifying gaps in alignment and support. By adjusting our co-marketing efforts and providing additional resources like training and promotional materials, we turned the situation around, achieving collaborative success and strengthening our relationship.

I am excited about the opportunity to work at Puzzle because of your mission to empower entrepreneurs through innovative financial solutions. I believe my skills in building partnerships and crafting effective marketing strategies align perfectly with your goals. Contributing to a fast-paced and forward-thinking environment like Puzzle is incredibly appealing to me.

The most important aspect of partner marketing is ensuring that both parties see clear value in the relationship. Creating a win-win scenario fosters trust and collaboration, ultimately leading to more effective marketing initiatives. By nurturing these relationships and continuously seeking innovative ways to enhance partnership value, we can achieve sustainable growth together.