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Product Marketing Manager

At Calabrio, we are revolutionizing the way organizations connect with their customers, and we empower businesses to elevate every interaction to new heights. Our cutting-edge cloud platform Calabrio ONE, coupled with AI-driven analytics tools, unlocks the true essence of customer sentiment, turning data into actionable insights at lightning speed.

Calabrio is looking for a practical, tech-savvy Product Marketing Manager to help shape and promote our Conversational Intelligence solutions. In this role, you’ll be part of an experienced Product Marketing team reporting to the VP of Product Marketing. If you have real-world experience in Interaction Analytics or Quality Management—whether as a Sales Engineer, Consultant or a power user—and are ready to take your career to the next level, we want to hear from you!

What You’ll Be Doing (Key Responsibilities):

  • Develop Market Messaging
    Create consistent, compelling value propositions that resonate with both users and buyers, grounded in a deep understanding of our product’s capabilities.
  • Lead Product Launches
    Coordinate successful rollouts of new products and features across direct and indirect sales channels, ensuring internal teams and partners are set up for success.
  • Storytelling
    Evangelize our products’ benefits, showcase their impact, and influence how the world perceives and adopts our solutions through compelling narratives.
  • Enable Sales Teams
    Provide key product insights, develop training materials, and deliver ongoing support to empower our global salesforce and partners.
  • Create Content
    Build high-quality marketing collateral, including datasheets, case studies, white papers, blog posts, and web content that highlight product features, benefits, and success stories.
  • Influence Product Direction
    Work closely with customers and Product Management to inform roadmap decisions, translating technical features into clear, market-ready messaging.
  • Collaborate Cross-Functionally
    Partner with Sales, Marketing, and Product teams to drive go-to-market strategies in a fast-paced, dynamic environment.
  • Experience: At least 5 years working with Interaction Analytics and/or Quality Management
  • Education: Bachelor’s degree (or equivalent experience).
  • Communication Skills: Excellent written and verbal English proficiency, with strong presentation and storytelling abilities.
  • Impact-Driven: Self-motivated technologist who thrives on innovation, problem-solving, and continuous learning.
  • Fact Based: Analytical mindset with a focus on data-driven decision-making.
  • Cross-Functional Collaboration: Proven ability to work seamlessly with Sales, Marketing, and Product Management.
  • Ability to travel.

Nice to Have

  • Contact Center Industry familiarity or background.
  • Experience from Sales Engineering, Marketing, or Product Marketing of B2B SaaS-products
  • Launch Expertise: Demonstrated success in introducing new enterprise technology products and articulating their business value.

Ready to Join the Team?
If you’re passionate about shaping the future of Conversational Intelligence and have firsthand experience with Interaction Analytics or Quality Management tools, this is your opportunity to make an impact. Apply now and help us redefine what’s possible at Calabrio!

Calabrio People are: Open, Clear, Ambitious, Accountable, Collaborative, Consistent

What we value most…workplace diversity and ensuring an environment of mutual respect.  We believe that diversity and inclusion are critical to our success, and we are proud to be an equal opportunity employer. Our commitment is to continue to keep our people healthy, focused, and inspire creativity.  Our team members are offered comprehensive benefits for various life circumstances and needs, great opportunities for career development, and a balanced work-life to achieve personal and professional success (all benefits are subject to eligibility requirements). As an Innovator with Purpose, you’ll feel motivated and genuinely excited to come to work!

Calabrio celebrates and fosters a culture that thrives on diversity. We are an Equal Opportunity Employer that prohibits discrimination and harassment of any kind. We provide employees with a work environment free of discrimination and harassment. All employment decisions at Calabrio are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, parental status, or any other status protected by the laws or regulations in the locations where we operate. We celebrate the >40 nationalities of team members that contribute to our success.

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What You Should Know About Product Marketing Manager, Calabrio

At Calabrio, we're on a mission to transform the way organizations engage with their customers, and we need a talented Product Marketing Manager to help us lead the charge! Join our dynamic team and you'll play a pivotal role in shaping and promoting our innovative Conversational Intelligence solutions. As a Product Marketing Manager, your day-to-day responsibilities will include crafting compelling market messaging and value propositions that speak directly to what our users and buyers care about. You'll spearhead product launches, coordinating with various sales channels to ensure that everyone is primed for success. Crafting impactful narratives is your jam, and you'll use those stories to evangelize our products' benefits and bridge the gap between technology and its users. Your expertise in Interaction Analytics or Quality Management will shine as you create high-quality marketing materials like datasheets and case studies which truly highlight the value of our offerings. With a minimum of 5 years of relevant experience, a strong analytical mindset, and excellent communication skills, you’ll work closely with our customers and cross-functional teams to influence product direction and go-to-market strategies. If you have a passion for driving innovation and a love for storytelling in technology, we’d love to hear from you and see how you can make an impact here at Calabrio!

Frequently Asked Questions (FAQs) for Product Marketing Manager Role at Calabrio
What are the primary responsibilities of a Product Marketing Manager at Calabrio?

The Product Marketing Manager at Calabrio is responsible for developing compelling market messaging, leading product launches, and creating high-quality marketing collateral. They also enable sales teams by providing key product insights and collaborate cross-functionally to craft effective go-to-market strategies.

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What qualifications do you need to become a Product Marketing Manager at Calabrio?

To be a successful Product Marketing Manager at Calabrio, candidates should have at least 5 years of experience in Interaction Analytics or Quality Management, a Bachelor’s degree or equivalent experience, and excellent communication skills. Experience in Sales Engineering or B2B SaaS products is a nice-to-have.

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How does Calabrio support the career development of a Product Marketing Manager?

At Calabrio, career development is a priority. As a Product Marketing Manager, you will be provided with extensive opportunities for growth, whether through hands-on experiences in product launches, collaboration with cross-functional teams, or access to training resources aimed at improving marketing and analytical skills.

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What kind of work environment can a Product Marketing Manager expect at Calabrio?

A Product Marketing Manager at Calabrio will enjoy a diverse and inclusive work environment that thrives on mutual respect and collaboration. The company values innovation and continuous learning, ensuring that team members feel motivated to come to work every day.

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What is the significance of collaboration for a Product Marketing Manager at Calabrio?

Collaboration is vital for a Product Marketing Manager at Calabrio, as they must partner with Sales, Marketing, and Product teams to drive successful go-to-market strategies. This cross-functional interaction ensures that all initiatives are aligned and that the best insights from each team contribute to overall business objectives.

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Common Interview Questions for Product Marketing Manager
What experience do you have with Interaction Analytics or Quality Management?

When answering this question, focus on specific tools you've used, your role in various projects, and how you utilized data to drive decisions. Cite examples that showcase your capability in producing insights or improving processes.

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Can you describe a successful product launch you've managed?

Highlight the launch process from planning to execution. Discuss your specific role, the strategies used for market messaging, and how you coordinated with different teams to ensure success. Include metrics that illustrate the impact of the launch.

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How do you approach market messaging for a new product?

Discuss your process for understanding customer needs and analyzing product features. Explain how you create messages that resonate with target audiences by focusing on benefits, emphasizing real-world applications, and backing them with data.

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What tools do you use for market analysis and customer research?

Mention specific tools or software you've employed for gathering market insights. Discuss how you use these tools to analyze competition, customer feedback, and trends to inform your marketing strategies.

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How do you collaborate with sales teams effectively?

Talk about your strategies for building productive relationships with sales teams. Include examples of how you've provided them with training and insights to empower their pitch and achieve common goals.

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What is your experience in creating marketing collateral?

Share examples of the types of collateral you've created, whether datasheets, blog posts, or case studies. Describe your process for ensuring that the content aligns with the overall marketing strategy and meets the needs of your audience.

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Describe a time when you had to persuade a difficult stakeholder.

Give a concise story about how you approached the situation, highlighting your research, communication, and negotiation skills to influence the stakeholder's perception or decision.

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How do you prioritize between multiple marketing projects?

Discuss your strategies for prioritization, such as evaluating the potential impact of each project, deadlines, resource availability, and aligning projects with business objectives and customer needs.

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What do you think is the future of Conversational Intelligence in marketing?

Share your insights into upcoming trends or technology in Conversational Intelligence. Discuss how marketers can leverage these advancements to improve customer interactions and personalization.

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Why do you want to work at Calabrio?

Reflect on the company’s mission, culture, or products that personally resonate with you. Share how your values align with theirs and express your enthusiasm for contributing to Calabrio's vision of enhancing customer interactions.

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Calabrio has joined forces with some of the best minds and most progressive concepts on enriching human interactions through our customer experience intelligence platform. For you, that means working on high-performing innovative teams that combin...

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Full-time, remote
DATE POSTED
January 14, 2025

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