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Head of Media Relations

The Head of Media Relations role will develop and implement a comprehensive media strategy to achieve targeted top tier earned media coverage as well as ensuring Rackspace Technology is in the top 3 positions for Share of Voice across our strategic priorities.  Reporting directly to the Chief Marketing Officer, this role manages our global PR agency partners and the media relations budget, ensuring an investment mix that supports our strategy.  A successful candidate will proactively and collaboratively work with key stakeholders across the business to develop high-impact press announcements and outreach strategies as well as communicate results.  This role requires expertise in media relations, crisis communication, community outreach, and digital strategy to effectively communicate our value in the cloud and IT managed services industries.


Key Responsibilities
  • Media Relations: Establish and maintain positive relationships with key journalists, media outlets and industry influencers to secure impactful coverage aligned with organizational goals.
  • Strategic Narrative Development: Craft and refine compelling narratives that support brand positioning and communicate business priorities clearly and effectively.
  • Executive Communications: Partner with senior leaders to elevate executive visibility through thought leadership opportunities, speaking engagements, authored content, and social media positioning.
  • Integrated Communications Planning: Collaborate closely with teams across Business Units, marketing, product, Investor Relations and HR to develop a strategic media relations plan and ensure consistency and alignment of messaging across all channels.
  • Content Development: Author and edit a range of communications materials, including press releases, media statements, messaging documents, executive talking points and blog posts.
  • Issues & Reputation Management: Support crisis and issues communication efforts with strategic counsel and appropriate messaging to mitigate risk and protect the company’s reputation.
  • Performance Analysis: Monitor, measure, and report on media coverage and communication campaign efficiency, using insights to optimize future initiatives.


Qualifications
  • 10 years minimum of experience in public relations and/or corporate communications preferably within a $1B+ annual revenue, complex or matrixed organization
  • Experience in B2B technology and/or IT professional services
  • Proven success in securing high-quality media coverage and building strong relationships with external customers
  • Excellent written and verbal communication skills, with the ability to translate complex topics into accessible, engaging content
  • Demonstrated ability to work cross-functionally and influence customers at all levels of the organization
  • Strong attention to detail and the ability to manage multiple priorities and stakeholders in a dynamic environment
  • Familiarity with communications and media monitoring tools such as Cision, Meltwater, or equivalent
  • Background in brand storytelling, content marketing, or strategic communications planning
  • Ability to develop executive-level presentations and show impact to the business


#LI-AW2


About Rackspace Technology

We are the multicloud solutions experts. We combine our expertise with the world’s leading technologies — across applications, data and security — to deliver end-to-end solutions. We have a proven record of advising customers based on their business challenges, designing solutions that scale, building and managing those solutions, and optimizing returns into the future. Named a best place to work, year after year according to Fortune, Forbes and Glassdoor, we attract and develop world-class talent. Join us on our mission to embrace technology, empower customers and deliver the future.

 

 

More on Rackspace Technology

Though we’re all different, Rackers thrive through our connection to a central goal: to be a valued member of a winning team on an inspiring mission. We bring our whole selves to work every day. And we embrace the notion that unique perspectives fuel innovation and enable us to best serve our customers and communities around the globe. We welcome you to apply today and want you to know that we are committed to offering equal employment opportunity without regard to age, color, disability, gender reassignment or identity or expression, genetic information, marital or civil partner status, pregnancy or maternity status, military or veteran status, nationality, ethnic or national origin, race, religion or belief, sexual orientation, or any legally protected characteristic. If you have a disability or special need that requires accommodation, please let us know.

What You Should Know About Head of Media Relations, Rackspace

Are you ready to take the lead in shaping the narrative of one of the most dynamic companies in the technology space? As the Head of Media Relations at Rackspace Technology, you'll be at the forefront of developing and implementing a comprehensive media strategy that aims for top-tier earned media coverage. Reporting directly to the Chief Marketing Officer, your role involves managing global PR agency partners and overseeing the media relations budget to support our strategic objectives. In this pivotal position, you will collaborate with key stakeholders across various business units, crafting impactful press announcements and outreach strategies that highlight our value in the cloud and IT managed services sectors. You’ll build and maintain strong relationships with journalists, media outlets, and industry influencers to secure the coverage we need. Additionally, your expertise in media relations, crisis communication, and digital strategy will be crucial as you develop strategic narratives that align with our brand positioning. At Rackspace Technology, we pride ourselves on being at the intersection of innovation and customer service, making this an exciting opportunity for someone looking to make a significant impact in the tech world. Join us on our mission to embrace technology, empower customers, and deliver the future.

Frequently Asked Questions (FAQs) for Head of Media Relations Role at Rackspace
What are the main responsibilities of the Head of Media Relations at Rackspace Technology?

The Head of Media Relations at Rackspace Technology is responsible for developing a comprehensive media strategy, managing PR agency partnerships, executing outreach strategies, and crafting press announcements. You will also focus on building relationships with journalists and influencers, tackling crisis communications, and collaborating with cross-functional teams to align messaging effectively across all channels.

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What qualifications are required for the Head of Media Relations position at Rackspace Technology?

Candidates for the Head of Media Relations role at Rackspace Technology should have a minimum of 10 years of experience in public relations or corporate communications, preferably in a large organization. A background in B2B technology and outstanding written communication skills are essential. Additionally, familiarity with media monitoring tools and experience in brand storytelling will greatly benefit applicants.

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How important is strategic narrative development for the Head of Media Relations at Rackspace Technology?

Strategic narrative development is crucial for the Head of Media Relations at Rackspace Technology. This role involves crafting compelling narratives that support the brand's positioning and communicate business priorities effectively to various stakeholders, including the media and the public.

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What type of company culture can a Head of Media Relations expect at Rackspace Technology?

At Rackspace Technology, the culture thrives on collaboration, innovation, and inclusivity. The Head of Media Relations will be part of a winning team that values unique perspectives, embracing the notion that these differences fuel creativity and better serve their customers and communities globally.

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How does Rackspace Technology measure the effectiveness of media relations?

Rackspace Technology measures the effectiveness of media relations through performance analysis, monitoring media coverage, and assessing communication campaign efficiency. Insights gained from these metrics are used to optimize future initiatives and strategies.

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Common Interview Questions for Head of Media Relations
Can you describe your experience in developing media strategies?

When answering this question, focus on specific strategies you have implemented in past roles, detailing how you assessed the media landscape and aligned the strategy with organizational goals. You can also highlight any successful metrics or outcomes that resulted from your approaches.

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How do you handle crisis communication in your role?

To effectively respond, discuss a specific crisis you managed, emphasizing your proactive approach in developing messaging and communication plans that mitigate risks and protect the company’s reputation. Utilize examples to demonstrate your successful outcomes.

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What techniques do you use to build relationships with journalists?

Share techniques such as personalized outreach, consistent communication, and follow-ups. Highlight your ability to understand journalists' needs and interests, which enables you to provide valuable information that fosters long-term relationships.

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How do you ensure consistency in messaging across different channels?

Talk about strategies you have implemented for integrated communications planning, including collaboration with cross-functional teams. Mention tools or processes you use to maintain messaging consistency while tailoring content for different platforms.

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Can you share an example of a successful press announcement you've created?

Use this opportunity to showcase a successful press announcement you've written or led. Focus on how it aligned with the brand's strategic priorities and the media coverage it generated, providing metrics to illustrate the impact.

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What tools do you use for media monitoring and analysis?

Discuss your familiarity with media monitoring tools like Cision or Meltwater, explaining how you use these tools for tracking media coverage and analyzing the effectiveness of your communications efforts.

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How do you tailor executive communications for various audiences?

Explain your process for understanding the audience and the key messages that resonate with them. Share how you customize content, such as presentations or speaking engagements, to elevate executive visibility and connect with target groups.

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What is your approach to content development for media relations?

Discuss your strategy for creating engaging content that aligns with the company’s narrative. Highlight the importance of thorough research, understanding your audience, and how you adapt your messaging to best fit different media formats and channels.

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How do you measure success in media relations?

Describe the key performance indicators (KPIs) you focus on, such as media coverage volume, sentiment analysis, and audience engagement rates. Mention how you regularly report on these metrics to inform future decisions and strategies.

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What challenges have you faced in media relations, and how did you overcome them?

Provide an example of a significant challenge, such as negative press coverage or a media relations misstep. Focus on the strategies you employed to address and overcome those challenges, emphasizing your adaptability and strategic thinking.

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Founded in 1998, Rackspace provides multi-cloud computing solutions and services. Offering advising to customers based on business challenges, designing solutions, building, and managing solutions. The company is headquartered in San Antonio, Texa...

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Full-time, remote
DATE POSTED
April 17, 2025

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