Growth Lead

The Growth Lead at Regal will be responsible for developing and executing innovative marketing strategies aimed at driving market domination. This includes owning experimental campaigns, optimizing distribution strategies, and experimenting with new marketing channels to enhance reach and engagement. You'll be leveraging paid and organic strategies while constantly tracking performance metrics like ROAS and CPL to iterate and improve upon your tactics.

To qualify for the Growth Lead position at Regal, you should have a minimum of two years of experience in growth marketing, demand generation, or digital marketing, ideally within a high-growth B2B SaaS startup. A deep understanding of paid media, strong data analysis skills, and a creative problem-solving mindset are essential. Additionally, adaptability to test new tools and strategies in a fast-paced environment is crucial.

At Regal, success for the Growth Lead is measured through key performance indicators (KPIs) such as pipeline contribution, cost per lead (CPL), return on ad spend (ROAS), and overall engagement metrics. Regular reporting and analysis of these metrics will guide the iterative process of optimizing marketing strategies and campaigns to ensure they meet demand-driving goals.

The Growth Lead at Regal will implement a variety of marketing strategies, including experiential campaigns, digital advertisement strategies across multiple channels (such as LinkedIn and podcasts), and innovative distribution methods. You'll be encouraged to pilot unique formats and creative channels like OOH and guerrilla marketing, focusing heavily on experimentation and quick execution.

Regal offers a competitive benefits package for the Growth Lead, which includes medical, dental, and vision plans with 80% of costs covered by the company. You'll also have access to flexible paid time off, a 401k plan, paid parental leave, and commuter benefits. In addition, we foster a strong company culture with daily breakfast, team outings, and annual off-sites to build connection and camaraderie within the team.

When discussing your experience in growth marketing, be sure to outline specific campaigns you've worked on, the channels used, and the results achieved. Highlight your familiarity with various tools and techniques, especially in a B2B SaaS environment. Providing quantifiable metrics (like ROAS improvements or lead generation increases) will strengthen your response.

Explain your process for identifying and testing new marketing channels. Discuss your method for research, planning, and execution. Highlight any tools or frameworks you use to track results and adapt strategies based on insights gained from these experiments.

Key performance indicators such as return on ad spend (ROAS), cost per lead (CPL), engagement rates, and conversion rates should be mentioned. Discuss why these metrics matter and how they influence your strategic decisions when optimizing campaigns.

Share a specific example where you had to change your marketing approach due to unexpected results or market changes. Focus on your decision-making process, what data led to the pivot, and how the new strategy performed compared to the original one.

Discuss your understanding of AI tools and their applications in marketing, such as personalization of content, automation of ad placements, or data analysis for better targeting. Provide examples of how you would integrate these tools into your growth marketing plan at Regal.

Share specific examples of paid media campaigns you've managed, the platforms used (like social media or display networks), and the outcomes. Discuss budget management, ad creative optimization, and how data analysis influenced your campaign adjustments.

Mention specific resources you follow—like industry blogs, newsletters, networking events, or online courses—that keep you informed about new trends and strategies in growth marketing. Highlight your proactive approach to continuous learning.

Discuss how you believe creativity is essential in standing out in a competitive landscape. Provide examples of creative campaigns you’ve executed or brainstormed, emphasizing how innovative thinking led to growth.

Highlight a specific campaign that showcases your skills in growth marketing. Explain your role, the strategy you developed, the execution process, and the results achieved. Focus on the impact this campaign had on the company's goals.

Explain your method for prioritizing tasks, such as using project management tools, setting clear deadlines, or focusing on high-impact projects. Provide examples of scenarios where you effectively managed multiple tasks while ensuring quality outcomes.