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Segment Growth Leader, Securitybricks & Risk Advisory

Work with a nationally ranked CPA and advisory firm that is passionate for what's next. Aprio has 30 U.S. office locations, one in the Philippines and more than 2,100 team members that speak 60+ languages across the globe. By bringing together proven expertise, deep understanding, and strategic foresight for fast-growing industries, Aprio ensures clients are prepared for wherever life or business may take them. Discover a top-rated culture, vast growth opportunities and your next big career move with Aprio.


Join Aprio's Growth Team, and you will help clients maximize their opportunities.  Aprio is a progressive, fast-growing firm looking for a Segment Growth Leader to join their dynamic team.


Securitybricks, powered by Aprio, is the primary brand for Aprio’s Risk as a Service (RaaS) practices. RaaS includes a variety of Information Security advisory and certification services related to FedRAMP, StateRAMP, CMMC, SOC, ISO, PCI and outsourced IT compliance services (Compliance as a Service/CaaS). The RaaS practice has sustained exceptional growth for several years, and that growth is accelerating with the addition of Securitybricks.


Securitybricks powered by Aprio is seeking a Growth Leader responsible for strategic and tactical deployment support to drive high growth for RaaS practice.


We are looking for a data-driven professional with competence in storytelling and go-to-market, who thinks outside the box. The ideal candidate will have experience in product marketing, GTM, and an understanding of the IT security landscape. This person will be responsible for identifying growth opportunities, optimizing partnerships, developing and executing marketing campaigns, and collaborating with cross-functional teams to drive growth. The role requires analytical skills, a can-do attitude to decision-making and problem-solving, and the ability to work in a fast-paced, dynamic environment.


The ideal candidate will work closely with service leaders, product managers and business development to drive the execution of growth strategies with an ultimate focus of enhancing Securitybricks and Aprio’s awareness in the market, increasing pipeline, and driving revenue. This person will play a key role in developing project plans that effectively leverage a cross-functional support team of content developers, digital specialists and industry growth teams to maximize sales opportunities.


Position Responsibilities:
  • Create growth plans that include a go-to-market strategy, content plan, and lead generation plan.
  • Industry knowledge: continually monitor trends, market opportunities, customer needs, and competitive landscape.
  • Manage partner relationships to ensure Securitybricks maximizes lead generation and revenue from partnerships. 
  • Activate, promote, and maximize revenue from sales channels such as Microsoft.
  • Drive awareness and leads from speaking engagements and press coverage, working with Aprio’s communications team.
  • Enable robust sales processes and account planning, leveraging Hubspot and Aprio account planning and reporting tools.
  • Analyze sales pipeline, marketing analytics, and other segment performance metrics.
  • Develop and manage lead generation plans in partnership with the corporate marketing & business development team. 
  • Plan components include:
  • Digital marketing: PPC campaigns, Account-based Marketing, and content marketing campaigns.
  • Events: speaking engagements, webinars, trade shows and conferences.
  • Sales assets: collateral, presentations, videos, bios, core proposal assets for service teams, Business Development, and channel partners.
  • Thought leadership content: articles, speaking engagements, videos, etc.
  • Outbound calling: works with the Outbound BD team to drive new meetings for segment leadership 


Qualifications:
  • 5-10 years of B2B marketing experience.
  • Excellent people skills.
  • Significant business development/marketing experience in the technology segment, selling to CISO decision-makers.
  • Experience taking new B2B services to market.
  • Demonstrated experience leading campaigns that delivered strong ROI.
  • Ability to analyze marketing analytics, pipeline data, and market trends to identify key levers for optimization.
  • Natural relationship builder and connector. 
  • Excellent executive presence and communication skills to collaborate with clients, industry leaders, internal team members & executives. 
  • Has a “do-what-it-takes” spirit, a willingness to roll up your sleeves, and the flexibility to adapt to evolving goals and priorities.
  • Strong understanding of the professional services environment. 
  • Experience working with team members from a variety of cultures in a fast-paced environment.
  • Knowledge of the IT security marketplace.


$130,000 - $150,000 a year
The salary range for this opportunity is stated above. As such, an actual salary may fall closer to one or the other end of the range, and in certain circumstances, may wind up being outside of the listed salary range. 

The application window is anticipated to close on May 1st, 2025 and may be extended as needed.


Why work for Aprio:

Whether you are just starting out, looking to advance into management or searching for your next leadership role, Aprio offers an opportunity to grow with a future-focused, innovative firm.

 


Perks/Benefits we offer for full-time team members:

- Medical, Dental, and Vision Insurance on the first day of employment

- Flexible Spending Account and Dependent Care Account

- 401k with Profit Sharing

- 9+ holidays and discretionary time off structure

- Parental Leave – coverage for both primary and secondary caregivers

- Tuition Assistance Program and CPA support program with cash incentive upon completion

- Discretionary incentive compensation based on firm, group and individual performance

- Incentive compensation related to origination of new client sales

- Top rated wellness program

- Flexible working environment including remote and hybrid options

 

 

What’s in it for you:

- Working with an industry leader: Be part of a high-growth firm that is passionate for what’s next.

- An awesome culture: Thirty-one fundamental behaviors guide our culture every day ensuring we always deliver an exceptional team-member and client experience.  We call it the Aprio Way.  This shared mindset creates lasting relationships between team members and with clients.

- A great team: Work with a high-energy, passionate, caring and ambitious team of professionals in a collaborative culture.

- Entrepreneurship: Have the freedom to innovate and bring your ideas to help us grow to become the CPA firm of choice nationally.

- Growth opportunities: Grow professionally in an environment that fosters continuous learning and advancement.

- Competitive compensation: You will be rewarded with competitive compensation, industry-leading benefits and a flexible work environment to enjoy work/life balance.



EQUAL OPPORTUNITY EMPLOYER

Aprio is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race; color; religion; national origin; sex; pregnancy; sexual orientation; gender identity and/or expression; age; disability; genetic information, citizenship status; military service obligations or any other category protected by applicable federal, state, or local law.


Aprio, LLP and Aprio Advisory Group, LLC, operate in an alternative business structure, with Aprio Advisory Group, LLC providing non-attest tax and consulting services, and Aprio, LLP providing CPA firm services.

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What You Should Know About Segment Growth Leader, Securitybricks & Risk Advisory, Aprio

Step into a thrilling opportunity with Aprio as a Segment Growth Leader focused on Securitybricks and Risk Advisory. Imagine being part of a nationally recognized CPA firm that’s not just about numbers but also about innovation and strategic foresight. With 30 offices across the U.S. and a diverse team of over 2,100 members speaking 60+ languages, Aprio is a melting pot of ideas and creativity. As the Growth Leader, you’ll play an essential role in shaping the future of the Risk as a Service (RaaS) segment, which encompasses critical IT compliance solutions like FedRAMP, CMMC, and SOC. Your mission will be to identify growth avenues, optimize partnerships, and lead compelling marketing campaigns that resonate in today’s fast-paced tech world. You’ll collaborate with talented individuals across several departments, focusing on how to maximize Securitybricks' market awareness and revenue. The right fit for this position brings to the table a wealth of B2B marketing experience, an analytical mindset, and a passion for IT security. Your vibe should be data-driven and a knack for storytelling as you work closely with service leaders and product managers to craft impactful growth strategies. This is more than just a job; it’s a chance to elevate your career while playing a key role in Aprio’s evolution. We offer a vibrant culture, significant growth opportunities, and a competitive salary range between $130,000 and $150,000. Come, be part of something that's shaping the future of advisory services!

Frequently Asked Questions (FAQs) for Segment Growth Leader, Securitybricks & Risk Advisory Role at Aprio
What are the responsibilities of the Segment Growth Leader at Aprio?

As a Segment Growth Leader at Aprio, your core responsibilities will include creating growth plans that incorporate go-to-market strategies, optimizing partner relationships, and leading marketing campaigns focused on the RaaS practice. You will also engage in market analysis to keep track of customer needs and competitive landscapes, enabling you to recommend actionable strategies to enhance Securitybricks’ presence and drive revenue.

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What qualifications are necessary for the Segment Growth Leader role at Aprio?

To thrive as a Segment Growth Leader at Aprio, candidates should possess 5-10 years of B2B marketing experience, particularly in technology sales. A solid understanding of the IT security landscape is essential, alongside proven skills in analyzing marketing analytics and successfully leading campaigns that generated strong ROI. Candidates should also demonstrate relationship-building expertise and effective communication skills.

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What growth opportunities exist for the Segment Growth Leader at Aprio?

Working at Aprio as a Segment Growth Leader opens up extensive growth opportunities. The organization is committed to fostering professional development through mentorship and on-the-job learning, while also providing avenues for you to innovate and influence business strategies. Additionally, the thriving company culture encourages collaboration and promotes from within, allowing you to carve out your unique path.

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How does the Segment Growth Leader contribute to Aprio's overall strategy?

As the Segment Growth Leader, you are a vital part of Aprio's strategic vision. By developing and executing robust growth plans for the RaaS market, you effectively enhance Securitybricks' market awareness and revenue streams. Your role will directly feed into the overall success of Aprio by optimizing sales processes, leveraging marketing analytics, and establishing fruitful partnerships, thus supporting Aprio's mission to be a frontrunner in the advisory landscape.

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What makes Aprio a great place to work for a Segment Growth Leader?

Aprio stands out as a fantastic workplace for a Segment Growth Leader due to its commitment to innovation and team collaboration. With a culture built on 31 fundamental behaviors that foster strong relationships among team members and clients alike, Aprio promotes a dynamic environment where your ideas can flourish. The firm also offers competitive compensation, flexibility, and exceptional benefits, making it an appealing choice for ambitious professionals.

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Common Interview Questions for Segment Growth Leader, Securitybricks & Risk Advisory
How do you plan to identify growth opportunities for Securitybricks?

When identifying growth opportunities for Securitybricks, I focus on a rigorous analysis of market trends, customer feedback, and competitive strategies. I believe in leveraging data from marketing analytics and sales pipeline metrics to uncover areas of untapped potential, followed by collaborative brainstorming sessions with cross-functional teams to develop innovative approaches that align with our target audience.

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Can you describe your experience in developing go-to-market strategies?

My experience in developing go-to-market strategies includes creating comprehensive plans that detail target market segmentation, value propositions, and channel strategies. I employ data analytics to track campaign performance, making adjustments based on real-time insights. This iterative approach has proven beneficial in ensuring our messaging resonates well with our audience, resulting in increased engagement and sales.

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What marketing campaigns have you successfully led in the past?

I have led multiple marketing campaigns that ranged from PPC advertising to content marketing and event promotion. One notable campaign involved a multi-channel strategy that resulted in a 150% increase in lead generation over three months. The key was crafting compelling content and gaining traction through partnerships that amplified our reach effectively.

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How do you ensure robust collaboration with your team?

I prioritize open communication and alignment of goals to foster collaboration within my team. Regular check-ins and brainstorming sessions help keep everyone informed and involved, ensuring we’re on track with our strategic objectives. I also emphasize the importance of feedback, creating a safe space for team members to share ideas and express concerns, which builds trust and unity.

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What approach do you take towards analyzing marketing performance?

My approach to analyzing marketing performance involves using various analytical tools to gather data on KPIs such as lead conversion rates, customer acquisition costs, and campaign ROI. I synthesize this data into actionable insights, identifying trends and areas for improvement. I continuously test and refine our tactics based on this analysis, ensuring our marketing efforts are data-driven and results-oriented.

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How do you keep up with trends in the IT security landscape?

Staying current with trends in the IT security landscape requires a combination of subscribing to industry publications, attending relevant webinars and conferences, and engaging in discussions with thought leaders in the field. I also participate in online forums and professional groups, which help me gather different viewpoints and innovative ideas, enabling me to anticipate market shifts and adapt our strategies accordingly.

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How do you handle challenges in partnership management?

When facing challenges in partnership management, I emphasize proactive communication and relationship-building. I believe in understanding the unique needs of each partner, which helps address any issues promptly. Establishing clear expectations and goals is crucial, and I continually seek feedback to enhance collaboration and ensure both parties are benefiting from the relationship.

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Could you share an experience where you had to drive awareness through events or engagements?

One experience that stands out involved organizing a series of webinars aimed at educating potential clients about IT compliance solutions. Through targeted marketing efforts, we attracted a sizable audience and generated significant leads in the process. The key was seamlessly integrating our messaging across different channels to create a buzz around the event, reinforcing our thought leadership status.

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What makes you a good fit for the Segment Growth Leader position at Aprio?

I believe my extensive experience in B2B marketing, combined with my strong analytical and strategic skills, makes me an excellent fit for the Segment Growth Leader role at Aprio. I thrive in dynamic environments, and my passion for the IT security landscape drives me to go the extra mile in identifying growth opportunities. Coupled with my collaborative spirit, I'm ready to contribute positively to Aprio's mission and growth.

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How would you assess the effectiveness of your growth strategies?

To assess the effectiveness of my growth strategies, I rely on a combination of qualitative and quantitative metrics. This can include analyzing lead conversion rates, customer satisfaction surveys, and reviewing feedback from sales teams. Regular performance reviews allow me to evaluate which strategies are yielding results and adapt those that need refinement, ensuring that we’re continually optimizing for success.

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Aprio’s mission is to invest in our clients’ success by investing in our own. Through this mission, we are growing a premier firm where individual differences are celebrated and prosperous associates serve prosperous clients nationally and global...

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Full-time, remote
DATE POSTED
March 25, 2025

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