Lead Copywriter - job 1 of 2

Remote

RegScale is a continuous controls monitoring (CCM) platform that enables GRC outcomes faster and at a lower cost than legacy programs currently deliver. These efficiency gains are achieved through extreme automation powered by CCM engines to bridge security, risk, and compliance activities. Our CCM automation engines and AI tools operate independently but are tightly coupled, eliminating the manual corrosion that grinds current GRC programs to a halt. In addition to strengthening security and reducing costs, customers report seeing a 90% faster path to compliance certifications and a 60% reduction in audit preparation efforts. 

RegScale is a fast-growing startup company with offices in Tysons Corner, VA (HQ) and Knoxville, TN (R&D). We offer an exceptional benefits package, including comprehensive health insurance, 401k, stock options, and unlimited Paid Time Off (PTO) for full-time W-2 employees.

Position:

Are you ready to be the driving force of our content and SEO strategy in an innovative startup disrupting the cybersecurity compliance industry? As the Lead Copywriter, you’ll lead all things SEO and content, amplifying RegScale through whitepapers, case studies, emails, blogs, social, podcasts, and more. In this role, you’ll bring your writing experience in the security space and educate/engage our audiences while increasing keyword volume and acquiring valuable SEO presence.

The position must be a US Citizen and is subject to a background check and unannounced drug testing requirements. The position is remote but would require the candidate to travel for strategy and team sessions occasionally. We recognize that our customer's success is vital to our company’s success. We have created a generous compensation package that includes a competitive OTE with significant stock options to help us recruit the most exceptional talent that is maniacally focused on delighting our customers. We are excited to have you on our team if you’re ready to help redefine an entire industry.

Activities:

• Champion website SEO and ensure all content is optimized for maximum keyword volume and quality.
• Develop an SEO strategy and produce content that aligns with our keyword and SEO strategy.
• Monitor the performance of backlinks and make necessary improvements.
• Create marketing content -- white papers, solution briefs, ebooks, social media, emails, blogs, videos, infographics, videos, and webinars -- to engage existing and new audiences to move them down the funnel. (Be prepared to share examples of these types of content during the interview process!)
• Work closely with demand generation to meet lead, pipeline, and sales objectives.
• Define RegScale’s tone of voice and brand personality.

What you’ll need:

• SEO Expertise in a cybersecurity company: Proven experience in executing SEO, including keyword research, on-page optimization, and content strategy to increase keyword rankings and organic traffic.
• Proven experience pushing keywords to top 1-3 rankings.
• Translate business goals into content initiatives that leverage a single asset into multiple formats, while ensuring it is SEO-friendly.
• Analytical Thinking: Data-driven mindset with the ability to analyze performance data.
• An edgy writer with the ability to make even the most boring mundane concepts seem cool.

You are a/an:

• Self-starter with initiative to ideate, collaborate, and take ownership of tasks from start to finish.
• Flexible and agile, can pivot between assignments and themes based on changing priorities.
• Pragmatic without sacrificing quality; publishing Good and iterating to Great.
• Operator with a sense of urgency; comfortable with changing priorities and the fast pace of a series A startup while dealing with ambiguity.
• Excellent writer who demonstrates attention to detail and produces error-free content under pressure.
• Flexible who is willing to work extended hours to meet the demands of a fast-growing startup.
• Lifelong learner with a passion for ongoing learning, research, and investigation.

Education/Training, Qualifications, and Certification:

• Bachelor’s degree in English or Marketing.
• 4+ years of copywriting/content marketing experience, with a proven track record in authoring assets.
• SEO expertise, preference for SEO/search certifications.
• Knowledge of WordPress.
• Bonus if you have experience in compliance and cybersecurity.