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Field Marketing Manager, EMEA Central

Semperis focuses on creating an employee experience that is aligned with our vision—being a Force for Good— starting with being a good workplace. Semperis is recognized as one of America’s Fastest-Growing Cybersecurity Companies on the Inc. 5000 List, a DUNS 100 top Start Up to work for and Inc. Best Workplace for multiple years.  With teams around the world, you’ll be working alongside top global talent in Cybersecurity and Identity Access Management. 

If you are a purpose-driven person who always sees the glass as half full, seizes opportunities, and has an urge to learn and develop your skills—we’d love to meet you. 

What we are looking for:    
We are seeking a highly skilled and motivated Senior Field Marketing Manager to drive our marketing efforts across the Central area within our EMEA region.   

 

About the position:   
As Field Marketing Manager, you will play a crucial role in developing and executing strategic marketing initiatives for Semperis in the EMEA Central area, including Germany, Austria, Switzerland, and Benelux. You will collaborate closely with the sales team to generate demand, increase brand awareness, and drive revenue growth in line with business goals for the region. This position is based in the area, preferably in Germany, and you will report directly to the Global Field Marketing Director. 

 

Responsibilities:  

  • Develop and implement comprehensive field marketing strategies and plans to support the company's business objectives in the enterprise, government, healthcare and education sectors in the EMEA Central area.  

  • Collaborate with the sales team to understand their needs and create marketing programs that generate high-quality leads and support the sales pipeline. Bring recommendations to the team on potential campaigns and activities that best serve the business need and pipeline goals of the area. 

  • As a business partner to the Sales Area VP, own the strategy, planning and execution of area marketing campaigns, including events, webinars, workshops, account-based initiatives, and regional conferences, ensuring alignment with the overall marketing strategy.  

  • Collaborate closely with priority channel and technology alliance partners to execute joint go-to-market opportunities targeting mutual potential customers

  • Identify and engage with key industry influencers and associations to build strong relationships and increase awareness for the Semperis solutions.  

  • Assists in creating localized marketing content, including sales collateral, presentations, case studies, and website content, to support demand generation and thought leadership initiatives.  

  • Monitor and analyze campaign performance, provide regular reports and insights to stakeholders, and make data-driven improvement recommendations.  

  • Manage the EMEA Central marketing budget effectively, ensuring optimal allocation of resources to maximize ROI.  

  • Stay up-to-date with industry trends, emerging technologies, and competitor activities, and incorporate these insights into marketing strategies and plans. 

  • Collaborate with global marketing teams to ensure consistent messaging, branding, and alignment with the company's overall marketing initiatives.  

Qualifications:  

  • Proven experience (5-7 years) in enterprise B2B field marketing ideally within the cybersecurity industry or a related technology sector.  

  • Solid knowledge of the EMEA cybersecurity market, including key players, industry trends, and customer needs.  

  • Demonstrated success in developing and executing integrated marketing campaigns, including events and digital marketing.  

  • Excellent written and verbal communication skills, with the ability to create compelling content and deliver impactful presentations.  

  • Experience in managing marketing budgets and measuring campaign performance.  

  • Strong project management skills, with the ability to manage multiple initiatives simultaneously and meet deadlines.  

  • Creative thinker with the ability to generate innovative ideas and solutions.  

  • Self-motivated and result-oriented, with a proactive approach to problem-solving.  

  • Team player, able to collaborate effectively across different functions and levels of the organization.  

  • Experience using Salesforce, Wrike, Marketo, Microsoft Office apps tools.

  • Bachelor's degree in Marketing, Business Administration, or a related field. A relevant postgraduate degree is a plus.  

 

If you are passionate about the cybersecurity industry and have a proven track record in field marketing, we would love to hear from you. Join our dynamic team and help us protect businesses from the ever-evolving cyber threats.  

 

 

#LI-Remote

#LI-DZ1

Semperis is an equal opportunity employer and will not discriminate against an applicant or employee based on race, color, religion, creed, national origin or ancestry, ethnicity, sex (including gender, pregnancy, sexual orientation, and gender identity), age, physical or mental disability, veteran or military status, genetic information, citizenship, marital status, or any other legally recognized protected basis under federal, state, or local law. The information collected by the Semperis application is solely to determine suitability for employment, verify identity, and maintain employment statistics. 

 Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and/or other applicable state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Semperis. Please inform Semperis representative Anna Taylor, Director of Global Recruiting, if you need assistance completing this application or to otherwise participate in the application process. 

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What You Should Know About Field Marketing Manager, EMEA Central, Semperis

If you're ready to take your marketing skills to the next level, Semperis is looking for a talented Field Marketing Manager for the EMEA Central region, based in Berlin. This is an exciting opportunity to join a company recognized as one of America’s Fastest-Growing Cybersecurity Companies. You’ll be at the forefront of our marketing efforts in regions like Germany, Austria, Switzerland, and Benelux, focusing on driving demand and increasing brand awareness. In this role, you’ll work closely with our sales team to craft innovative marketing strategies that not only support business objectives but also resonate with our target audience in vital sectors like government, healthcare, and education. We're looking for someone with a proven track record in B2B field marketing, preferably from the cybersecurity space. You’ll manage a variety of initiatives such as events, webinars, and account-based marketing, ensuring they align with our overall strategy while collaborating with partners to create go-to-market opportunities. Your knack for performance analysis will allow you to monitor campaigns closely and suggest data-driven improvements. This dynamic environment encourages creativity and self-initiative, so if that describes you, we want to hear from you. Join our mission to protect businesses from ever-evolving cyber threats and be a part of a positive and purpose-driven team that genuinely values its employees.

Frequently Asked Questions (FAQs) for Field Marketing Manager, EMEA Central Role at Semperis
What are the key responsibilities of the Field Marketing Manager at Semperis?

The Field Marketing Manager at Semperis is responsible for developing and executing comprehensive field marketing strategies tailored to the EMEA Central region. This includes collaborating with the sales team to generate high-quality leads, orchestrating marketing campaigns like events and webinars, and building strong relationships with industry influencers. Your focus will be on driving demand, enhancing brand visibility, and supporting revenue growth in essential sectors.

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What qualifications are necessary to become a Field Marketing Manager at Semperis?

To qualify for the Field Marketing Manager position at Semperis, candidates should have 5-7 years of experience in B2B field marketing, preferably within the cybersecurity industry. A solid understanding of the EMEA cybersecurity market, strong project management skills, and proficiency in tools like Salesforce and Marketo are required. A bachelor’s degree in Marketing or Business Administration is essential, with a postgraduate degree being a plus.

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How does the Field Marketing Manager at Semperis collaborate with the sales team?

The Field Marketing Manager collaborates closely with the sales team to identify their needs and develop marketing programs that enhance the sales pipeline. This includes strategies to generate leads, event planning, and crafting compelling marketing content that aligns with sales objectives. The role serves as a business partner to ensure marketing efforts are effectively driving sales growth.

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What types of marketing campaigns will I manage as the Field Marketing Manager at Semperis?

As the Field Marketing Manager at Semperis, you’ll be managing diverse marketing campaigns, such as regional events, webinars, workshops, and account-based initiatives. You’ll also strategize and execute joint marketing activities with channel partners to target mutual customers and ensure that all campaigns align with the company’s overarching marketing initiatives.

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What career growth opportunities exist for a Field Marketing Manager at Semperis?

Working as a Field Marketing Manager at Semperis provides a platform for growth and development within a fast-paced and innovative environment. There are opportunities to collaborate with global marketing teams, take on leadership roles for campaigns, or even transition into higher strategic positions as the company expands. Continuous skill development is highly encouraged, offering pathways for advancement.

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Common Interview Questions for Field Marketing Manager, EMEA Central
How do you develop effective marketing strategies for different regions?

To develop effective marketing strategies, I begin by conducting thorough research on the region’s market dynamics, customer needs, and competitive landscape. I collaborate with local sales teams to align strategies with operational goals while considering regional cultural nuances. This approach ensures that our marketing initiatives resonate deeply with the target audience.

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Can you describe your experience with managing marketing budgets?

In my previous roles, I've effectively managed marketing budgets by aligning expenditures with strategic goals. I use data analytics to evaluate campaign performance and determine ROI, ensuring the best allocation of resources. My focus is on maximizing the impact of every dollar spent while maintaining financial health throughout the fiscal year.

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What strategies do you use to generate high-quality leads?

To generate high-quality leads, I implement targeted campaigns that utilize content marketing, webinars, and personalized outreach based on the profiles of potential customers. I also leverage analytics tools to monitor engagement and fine-tune our approaches to ensure we reach high-intent prospects effectively.

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How would you measure the success of a marketing campaign?

Measuring the success of a marketing campaign involves analyzing metrics such as lead conversion rates, engagement levels, and overall sales growth attributable to the campaign. I utilize tools like Salesforce and Wrike to track performance and provide regular reports to stakeholders, allowing for continuous improvement based on data-driven insights.

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How do you stay updated on industry trends?

I stay updated on industry trends by regularly reading industry reports, attending conferences, and participating in webinars. I also network with industry professionals and engage with thought leaders through social media platforms. This practice helps me anticipate market changes and adjust our marketing strategies accordingly.

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What role does collaboration play in your marketing strategies?

Collaboration is key in developing effective marketing strategies, especially when working closely with sales teams, product development, and external partners. I prioritize open communication and encourage brainstorming sessions to align our marketing objectives with sales goals, ensuring a unified approach to market challenges.

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Can you provide an example of a successful marketing campaign you’ve led?

One successful campaign I led focused on launching a new product line targeting the healthcare sector. By conducting thorough market research, I developed a multi-channel approach involving webinars, targeted email campaigns, and strategic partnerships. The campaign resulted in a 30% increase in lead generation and significant brand awareness within the segment.

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How do you create localized content for different markets?

Creating localized content involves understanding the cultural nuances and preferences of the target audience. I collaborate with local teams to tailor messaging, visuals, and even the marketing channels used. This ensures that our content resonates with the local population while still aligning with the overall brand messaging.

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What tools do you frequently use in your marketing role?

I frequently use tools such as Salesforce for customer relationship management, Marketo for email marketing and lead nurturing, and Wrike for project management and collaboration. These tools help streamline processes, enhance productivity, and ensure all marketing initiatives are on track.

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How do you handle underperforming campaigns?

When faced with underperforming campaigns, I conduct a thorough analysis to identify the underlying issues, whether it’s the messaging, audience targeting, or delivery channels. I then collaborate with the team to brainstorm solutions and make data-driven adjustments. Failure is a learning opportunity, and I strive to refine our approaches based on insights gleaned.

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Semperis puts people first. From our customers and partners to our culture of engineers and experts, we understand that people are our assets. Our talented employees, contribute to the Semperis culture that champions strategic vision, innovation,...

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Full-time, hybrid
DATE POSTED
January 11, 2025

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