Marketing Operations Strategist

As a Marketing Operations Strategist at Power Digital, you'll wear many hats! You'll manage and enhance our Marketing Automation Platforms, especially HubSpot, ensuring data integrity, streamlining lead capture and nurture processes, and implementing effective funnel progression strategies. Additionally, your role involves optimizing existing setups, creating reports and dashboards, and supporting the marketing operations team in identifying growth opportunities.

To be considered for the Marketing Operations Strategist role at Power Digital, candidates should have 2-4 years of experience in marketing operations or related fields. Strong expertise in HubSpot is essential, and familiarity with Salesforce, along with other Marketing Automation Platforms, is a plus. Candidates should also have a solid understanding of CRM integrations and the ability to troubleshoot issues within the marketing technology stack.

A day in the life of a Marketing Operations Strategist at Power Digital involves a mix of technical and strategic tasks. Expect to manage HubSpot setups, perform system cleanups, and ensure data accuracy. You'll also work on campaign automation, lead scoring models, and report building while collaborating with various teams to align marketing and sales efforts effectively.

Yes! The Marketing Operations Strategist position at Power Digital offers full flexibility in work style. You have the option to work fully remotely, in-office, or hybrid, allowing you to choose what works best for your lifestyle while still being part of our collaborative culture.

Power Digital provides a robust benefits package for its Marketing Operations Strategist employees which includes comprehensive health insurance—medical, dental, and vision—with up to 100% employer contribution. You'll also enjoy a 401(k) plan with matching contributions, unlimited paid time off, volunteer time off, and ongoing professional development opportunities.

When optimizing HubSpot, I start by assessing the current configurations to identify areas for improvement, including lead capture processes and data integrity. I also ensure that automation workflows align with the sales funnel, incorporating lead scoring models to enhance engagement. Continuous testing and analysis help fine-tune these processes for better results.

Absolutely! I have experience integrating various CRMs, primarily focusing on ensuring seamless data flow between platforms like HubSpot and Salesforce. My approach includes setting up automated syncing, troubleshooting issues, and standardizing data formats to maintain cleanliness and accuracy in reporting.

For lead scoring, I employ a combination of demographic and behavioral criteria to prioritize leads. This could involve analyzing engagement metrics like website visits or email opens and assigning different score values to each touchpoint. Collaboration with sales teams is also key to ensure alignment on what defines a qualified lead.

I approach data cleanup systematically by first conducting audits to identify duplicates and inconsistencies within the database. Using tools like Insycle, I perform deduplication and standardization tasks, while also establishing protocols for ongoing data maintenance to ensure the CRM is always operating at peak efficiency.

Collaboration is essential in my role as it enhances the effectiveness of marketing operations. I regularly work with sales teams, marketing strategists, and analysts to align objectives and ensure that our strategy is cohesive. Clear communication and shared goals allow us to tackle projects more efficiently and achieve better overall results.

I assess performance through rigorous analysis of metrics reported in dashboards created in platforms like HubSpot. By tracking key indicators like conversion rates, lead engagement, and ROI, I can gauge the effectiveness of each campaign and make informed decisions for future strategies.

I have substantial experience in setting up automation within marketing operations, particularly using HubSpot. By creating workflows for lead nurture campaigns and automating repetitive tasks like email sends, I streamline processes, improve efficiency, and enable the team to focus on strategy rather than administration.

Certainly! One successful project involved overhauling our lead management process. I implemented a new scoring system and integrated CRM tools, resulting in a 20% increase in qualified leads. By continuously monitoring the workflow and making adjustments based on feedback, we maintained optimal performance.

I stay updated by actively engaging with industry publications, attending webinars, and participating in relevant forums. Networking with fellow professionals in the field also provides insights into emerging tools and strategies that can enhance our marketing operations.

I use a combination of detailed written documentation and visual aids like flowcharts to effectively capture processes and strategies. I believe clarity is key, so I aim to create accessible resources for team members that provide step-by-step guidance while promoting best practices in marketing operations.