Web3 Growth Marketing Manager, Serotonin Product Studio (Remote)

As a Web3 Growth Marketing Manager at Serotonin, you'll oversee user acquisition efforts through various channels, including email and Twitter, while also developing engagement programs and retention initiatives. Your role includes creating valuable content focused on platform usage, establishing partnerships with event organizers, and working with product and engineering teams on growth-related features.

To apply for the Web3 Growth Marketing Manager position at Serotonin, candidates should have 3-6 years of growth marketing experience with a successful track record in user acquisition and engagement. Proficiency in writing clear, engaging content, along with strong execution abilities across email marketing and social media, is essential. Familiarity with the web3/crypto landscape is also preferred.

Serotonin enhances professional networking in web3 by creating a platform that connects builders and founders with valuable resources. The Web3 Growth Marketing Manager plays a crucial role in promoting this platform and developing engagement strategies that foster meaningful relationships among users, ensuring they can capitalize on networking opportunities.

Serotonin offers a competitive base salary and equity package, a fully remote work environment, health insurance, a 401k plan, maternity/paternity leave, and the chance to shape the growth strategy of an early-stage product. Employees also enjoy direct impact on product development and collaboration with a dedicated team that embraces autonomy and experimentation.

Key skills for a successful Web3 Growth Marketing Manager at Serotonin include strong analytical abilities to run experiments, excellent content creation and writing skills, and a self-starter mentality to thrive in a remote environment. A deep understanding of web3 professional communities and experience in lifestyle and engagement marketing strategies are also crucial.

When responding, outline the goals, the strategies you implemented, and the outcomes achieved. Highlight the metrics that showcase the campaign’s success, such as user acquisition rates or engagement levels, and emphasize any innovative tactics you used.

Discuss the key performance indicators (KPIs) you track, such as customer acquisition cost, conversion rates, and user engagement. Mention specific tools or analytics frameworks you use to gather and analyze data, and how this information informs your future marketing strategies.

Share a mix of strategies tailored to the target audience, such as personalized communication, loyalty programs, or continuous value delivery through content. Demonstrating awareness of user behavior and suggesting methods for meaningful engagement can strengthen your position.

Talk about your approach to staying informed, including following influential figures in the web3 space, participating in online communities, attending industry conferences, or consuming relevant literature. Highlight the importance of continual learning in this rapidly evolving field.

Detail your experience in developing targeted email campaigns, managing audience segmentation, and analyzing performance metrics. Provide examples of successful strategies you employed to enhance open and conversion rates.

Outline your process, starting with audience research to understand needs and preferences. Discuss how you would define goals, select channels, build a content calendar, and measure success. Emphasize collaboration with other teams as part of your strategy.

Mention specific tools like Google Analytics, social media analytics platforms, or A/B testing software that you are proficient with. Discuss how these tools help you interpret data and refine your marketing strategies.

Highlight the importance of open communication and joint brainstorming sessions to share insights and feedback. Describe how you would align marketing goals with product development to ensure a cohesive and user-centric growth strategy.

Share your content creation process, emphasizing understanding audience needs, leveraging storytelling techniques, and maintaining a consistent brand voice. Provide examples of how engaging content has driven results.

Discuss your time management strategies, such as using project management tools, setting clear goals, and establishing routines. Explain how you stay organized and ensure productivity while collaborating with remote teams.