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Senior Growth Marketing Manager

Meet DeepL

DeepL is a global communications platform powered by Language AI. Since 2017, we’ve been on a mission to break down language barriers. Our human-sounding translations and intelligent writing suggestions are designed with enterprise security in mind. Today, they enable over 100,000 businesses to transform communications, reach new markets, and improve productivity. And, empower millions of individuals worldwide to make sense of the world and express their ideas.

Our goal is to become the global leader in Language AI, building products that drive better communication, foster connections, and make a real-life impact. To achieve this, we need talented individuals like you to join our exciting journey. If you're ready to work with a dynamic team and build your career in the fast-moving AI space, DeepL is your next destination.

What sets us apart

What sets us apart is our blend of modern technology, competitive benefits, and an open, welcoming work culture that enables our people to thrive. When we share what it's like to work at DeepL, the reactions are overwhelmingly positive. This may be because of our products that have helped countless people worldwide or our shared mission to improve communication for individuals and businesses, bringing cultures closer together. What we know for sure is this: being part of DeepL means joining a team dedicated to innovation and employee well-being. Discover what our teams have to say about life at DeepL on LinkedIn, Instagram and our Blog.

Meet the team behind this journey

Our Digital Lifecycle team plays a key role in DeepL’s self-serve growth engine. We’re responsible for guiding users through their journey — from discovery to conversion, adoption, and retention. We communicate mainly via email, in-app messages, and other lifecycle channels. Our mission is to turn users into loyal paying customers who truly understand and experience the value of DeepL.

We’re now looking for a Senior Growth Marketing Manager who will take our lifecycle marketing to the next level.

Your responsibilities

  • Develop and execute impactful growth and retention strategies across the user lifecycle

  • Design, execute, and analyze A/B and multivariate tests — you’re obsessed with experimentation and continuous learning

  • Form clear hypotheses, define success KPIs, and iterate quickly based on performance data

  • Build and optimize full-funnel growth initiatives, with a strong grasp of growth loops, conversion levers, and lifecycle stages

  • Launch and scale lifecycle, nurture, and retention campaigns that engage users and drive measurable impact

  • Write, edit, and collaborate on high-converting copy across channels — especially email and in-app

  • Present strategy, performance, and insights to the leadership team, including C-level stakeholders

  • Partner with product, data, brand, sales, and customer success teams to align communication and drive unified growth

  • Leverage tools like HubSpot (or similar) to build scalable, automated lifecycle marketing programs

  • Navigate complex sales cycles with multiple personas, and apply ABM thinking when needed

  • Track and report performance, drawing out actionable insights to improve results across teams

Qualities we look for

  • 5+ years of experience in growth marketing, lifecycle marketing, or CRM – ideally in a SaaS or product-led environment

  • Proven track record of running successful lifecycle, nurture, and retention campaigns

  • Strong understanding of growth frameworks, funnel thinking, and experimentation best practices

  • Experience designing and analyzing experiments (A/B and multivariate) with a scientific, data-driven approach

  • Familiarity with long sales cycles, multi-stakeholder personas, and ABM strategies

  • Strong experience in performance reporting and surfacing insights to cross-functional and executive stakeholders

  • Skilled in writing and collaborating on high-performing, conversion-focused copy, especially for email

  • A motivating, inspirational presence — someone others want to follow

  • A doer with speed and focus, thriving in a fast-paced environment with an 80/20 mindset

  • Strategic and hands-on: comfortable zooming out to see the big picture and diving in to execute

What we offer

  • Diverse and internationally distributed team: joining our team means becoming part of a large, global community with people of more than 90 nationalities. We're more than just colleagues; we're a group of professionals with a shared mission to connect diverse cultures. Our global presence is growing–we've doubled in size nearly every year, with our employees based in the UK, Germany, the Netherlands, Poland, the US, and Japan, and we continue to expand our network.

  • Open communication, regular feedback: as a language-focused company, we value the importance of clear, honest communication. We value smooth collaboration, direct and actionable feedback, and believe that leading with empathy and growth mindset makes us better together.

  • Hybrid work, flexible hours: we offer a hybrid work schedule, with team members coming into the office twice a week. This allows you to engage directly with your team and experience the unique energy of our workspace, while still enjoying the flexibility and comfort of working from home. With flexible working hours and trust in your productivity, we are in sync with your team’s general locations and time zones to foster effective and seamless collaboration.

  • Regular in-person team events: we bond over vibrant events that are as unique as our team, from local team and business unit gatherings, to new-joiner onboardings, to company-wide events that bring us all together–literally.

  • Monthly full-day hacking sessions: every month, we have Hack Fridays, where you can spend your time diving into a project you're passionate about and get the opportunity to work with other teams–we value your initiatives, impact, and creativity.

  • 30 days of annual leave: we value your peace of mind. With 30 days off (excluding public holidays) and access to mental health resources, we make sure you're as strong mentally as you are professionally.

  • Competitive benefits: just as our team spans the globe, so does our benefits package. We've crafted it to reflect the diversity of our team and tailored it to align with your unique location, to ensure you feel supported every step of the way.

If this role and our mission resonate with you, but you're hesitant because you don't check all the boxes, don't let that hold you back. At DeepL, it's all about the value you bring and the growth we can foster together. Go ahead, apply—let's discover your potential together. We can't wait to meet you!

We are an equal opportunity employer

You are welcome at DeepL for who you are—we appreciate authenticity here. Our product is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all succeed, contribute, and think forward! So bring us your personal experience, your perspectives, and your background. It’s in our diversity that we will find the power to break down language barriers in the world.

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What You Should Know About Senior Growth Marketing Manager, DeepL

Join DeepL as a Senior Growth Marketing Manager in the vibrant city of Berlin! At DeepL, we're not just a company; we're pioneers on a mission to break down language barriers using cutting-edge Language AI technology. Since 2017, we've empowered over 100,000 businesses and millions of individuals to enhance their communications and reach new heights. In this role, you'll be at the heart of our Digital Lifecycle team, driving impactful growth and retention strategies across the user lifecycle. If you're a data-driven marketer with a passion for experimentation and a knack for developing creative campaigns, this is the perfect spot for you! You’ll analyze A/B tests, craft compelling copy, and collaborate with various teams to ensure our communication is seamless and effective. We value a culture of innovation and well-being, so expect to thrive in a supportive environment that emphasizes diverse perspectives. If you have more than five years of experience in growth marketing, particularly within a SaaS or product-led environment, and a strong foundation in lifecycle marketing, we would love to see your unique approach to building our growth channels! Join us in our journey to make a real-life impact through effective communication and innovative thinking.

Frequently Asked Questions (FAQs) for Senior Growth Marketing Manager Role at DeepL
What are the key responsibilities of a Senior Growth Marketing Manager at DeepL?

As a Senior Growth Marketing Manager at DeepL, your primary responsibilities will include developing and executing growth and retention strategies, designing and analyzing A/B tests, and optimizing user engagement throughout the lifecycle. You'll play a crucial role in nurturing users to become loyal customers, leveraging data to inform your marketing decisions, and collaborating with cross-functional teams to maintain seamless communication.

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What qualifications do I need for the Senior Growth Marketing Manager position at DeepL?

To qualify for the Senior Growth Marketing Manager position at DeepL, candidates should have at least 5 years of experience in growth marketing, lifecycle marketing, or CRM, ideally in a SaaS environment. A proven track record of executing successful marketing campaigns and a solid understanding of growth frameworks and A/B testing are essential for success in this role.

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What kind of experience is preferred for the Senior Growth Marketing Manager role at DeepL?

Preferred candidates for the Senior Growth Marketing Manager role at DeepL will have a strong background in running lifecycle, nurture, and retention campaigns, along with familiarity with multivariate testing and performance reporting. Experience in navigating complex sales cycles and understanding multi-stakeholder personas will also be beneficial.

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How does DeepL promote employee well-being for the Senior Growth Marketing Manager role?

DeepL promotes employee well-being by offering a hybrid work model, allowing flexible hours, and providing ample annual leave, including 30 days off to recharge. This focus on work-life balance is part of our commitment to fostering a thriving and collaborative workplace culture.

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What can I expect from the work culture as a Senior Growth Marketing Manager at DeepL?

At DeepL, you can expect a vibrant and open work culture where communication and collaboration are valued. Our diverse and inclusive environment encourages innovation and initiative, ensuring every voice is heard and appreciated. Regular team events and hack sessions further enhance our community spirit.

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Common Interview Questions for Senior Growth Marketing Manager
Can you explain your experience with lifecycle marketing strategies?

In response, detail specific strategies you have implemented, highlighting your understanding of user journey and engagement. Mention any measurable outcomes to demonstrate the effectiveness of your strategies.

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How do you approach A/B testing in your marketing campaigns?

Discuss your methodology for A/B testing, including how you formulate hypotheses, select KPIs, and analyze results. Sharing a successful case study will help illustrate your approach effectively.

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What tools have you used for lifecycle marketing, and how did they enhance your campaigns?

Mention specific tools like HubSpot that you have used for building automated campaigns. Explain how these tools allowed you to track performance, optimize your efforts, and engage users more effectively.

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Describe a time when a marketing campaign you ran didn't go as planned. What did you learn?

Share a specific example where outcomes were not as expected. Focus on what you learned from the experience and how it helped you refine your future marketing strategies.

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How would you work with cross-functional teams at DeepL?

Elaborate on your collaboration skills, discussing how you would partner with product, sales, and customer success teams to ensure aligned messaging and effective growth strategies.

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What is your understanding of the different lifecycle stages of a user?

Provide a brief overview of the user lifecycle stages: awareness, consideration, conversion, retention, and advocacy. Explain your approach to engaging users at each stage.

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How do you track and report performance metrics?

Specify methodologies you use for tracking metrics. Discuss how you derive insights from the data and communicate these to stakeholders, focusing on demonstrating value and performance improvements.

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What makes a successful marketing copy for lifecycle campaigns?

Explain the importance of understanding your audience and the value proposition in crafting effective copy. Share strategies for creating engaging and high-converting content.

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What strategies do you use to maintain user engagement post-conversion?

Discuss strategies like personalized email campaigns and exclusive offers. Emphasize the importance of maintaining communication and providing value to ensure users remain satisfied.

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What do you think is the most important quality for a Senior Growth Marketing Manager?

Share your insights on the value of being data-driven, creative, and adaptable in the fast-paced marketing environment. Highlight how these qualities contribute to driving growth and retaining users.

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Full-time, hybrid
DATE POSTED
April 13, 2025

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