Marketing Manager

Our Journey

ShopBack started as a spark of inspiration one night in 2014 when Henry and Joel were brainstorming ideas in Henry’s car. That lightbulb moment — earning Cashback while shopping online — was just the beginning. Fueled by the countless possibilities, the team locked themselves in a hotel room for 24 hours to code the very first prototype. Their mission? To revolutionize shopping by helping advertisers market more cost-effectively, while making every purchase more rewarding for shoppers.

Today, ShopBack is the leading shopping, rewards, and payments platform in Asia-Pacific, empowering 45 million shoppers across 12 markets. With 20,000+ partners and over half a million transactions daily, we’re redefining the way the world shops. As we expand globally, we’re looking for adventurous, driven individuals to help us build The World’s Most Rewarding Way to Shop.

• Develop, execute, and optimize marketing campaigns across platforms including ShopBack App & Web, CRM, with a strong focus on performance and conversion.
• Lead campaign strategy planning, from ideation to post-campaign analysis, ensuring alignment with business and merchant goals.
• Manage and mentor junior team members, including the Marketing Associate, to ensure high-quality execution and continuous upskilling.
• Partner cross-functionally with Business Development, Design, Data, and Regional Marketing to align campaign direction and messaging.
• Drive operational excellence, owning campaign timelines, creative production briefs, internal coordination, and go-live accuracy.
• Regularly analyze campaign performance, conduct A/B testing, and derive actionable insights to improve future campaign effectiveness.
• Identify growth opportunities through campaign mechanics, segmentation strategies, and funnel optimization.
• Support UI/UX improvement projects to enhance customer engagement across digital touchpoints.
• Own campaign dashboards and post-mortem documentation, presenting key learnings to stakeholders and leadership.
• Participate in strategic planning and quarterly marketing reviews, contributing to overall e-commerce marketing direction.

• 5–8 years of experience in e-commerce marketing or digital campaign management.
• Proven track record in leading and optimizing performance-driven campaigns for consumer products or online platforms.
• Experience managing a team and driving high performance through coaching and delegation.
• Strong project management and cross-functional communication skills.
• Comfortable working with data — able to analyze results, derive insights, and take quick action.
• Hands-on attitude with the ability to both strategize and execute under tight timelines.
• Fluent in English and Chinese, both written and spoken.
• Proficient in tools such as Excel, Braze (or similar CRM platforms), and Metabase (or other similar Database tools experience).
• A collaborative, agile, and ownership-driven mindset — you thrive in fast-paced environments.

ShopBackers' DNA

Grit - We tackle all challenges head-on, working together to solve problems and achieve success.

Hunger - We value hard work, and having relentless drive.

Speed - We move fast and have a bias for action, all to deliver maximum impact.

Impact - We focus on results, always aiming for the best possible outcomes and timelines.

Growth - We embrace a growth mindset, constantly striving to learn, improve, and excel in our roles.

Exclusively for ShopBackers

Career progression paths and opportunities to take on greater challenges that help you realise your ambitions.

Be part of a winning team on a journey to global scale.

Competitive compensation based on your performance.

Candid, open, and collaborative culture where feedback is valued, for everyone to grow and improve every day.

Work-From-Anywhere benefit to enable you to thrive personally and professionally.

ShopBack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable laws. Join our team and help us make a difference!