Marketing Strategist & Content Creator

As a Marketing Strategist & Content Creator at SimpleClosure, your responsibilities span a wide range of marketing activities. You'll be involved in developing content strategies and creating compelling blog posts, case studies, and other marketing materials that position the company as an industry authority. This role also involves writing high-converting copy for emails, ads, and landing pages, managing social media content, organizing webinars and events, and refining website content to enhance conversion rates.

Candidates for the Marketing Strategist & Content Creator role at SimpleClosure should have exceptional writing skills, complemented by a portfolio that showcases their ability to craft engaging narratives. Ideally, you should possess 3-5 years of marketing experience, with a strong emphasis on copywriting and content creation. Familiarity with marketing automation tools like HubSpot is also essential.

The work environment for a Marketing Strategist & Content Creator at SimpleClosure is innovative and fast-paced, reflecting the startup culture. You will be working closely with the Head of Growth, collaborating on various marketing initiatives and consistently tackling new challenges. Plus, we promote a remote/hybrid model, offering flexibility and in-person team retreats to foster collaboration and camaraderie.

At SimpleClosure, we believe in empowering our Marketing Strategist & Content Creator. You will have the opportunity to experiment with different marketing techniques, yielding valuable insights for your career growth. As part of a rapidly growing company acknowledged for its innovation, you'll gain exposure to various aspects of marketing and have your contributions directly impact the company's trajectory.

The Marketing Strategist & Content Creator role at SimpleClosure comes with an attractive compensation package ranging from $75,000 to $115,000, alongside unlimited PTO and medical benefits covered by the employer. You will also receive competitive equity options and enjoy a dynamic work culture that promotes both flexibility and engagement through team retreats.

It's crucial to come prepared with examples that showcase your best work. Select a sample that highlights your ability to connect with the target audience and adhere to brand guidelines, making sure to explain your creative process and the results achieved.

Discuss your process for identifying audience segments and tailoring content to meet their unique needs. Mention techniques like audience surveys, persona development, and analysis of engagement metrics to guide your content creation.

Explain the metrics you focus on, such as conversion rates, open rates for emails, and overall engagement. Share specific tools you use (like Google Analytics or HubSpot) as well as your strategy for adjusting campaigns based on performance data.

Use this opportunity to highlight your problem-solving skills. Discuss the campaign, the challenges you faced, and the steps you took to pivot your strategy. Emphasize the lessons learned and how they contributed to your professional development.

Mention specific blogs, podcasts, or courses that you follow regularly. Explain how you apply this knowledge in your work, like experimenting with new techniques or strategies you've learned from industry leaders.

Discuss how you analyze data to derive insights into audience behavior and preferences. Explain the importance of using data-driven decisions to refine your content strategy and improve engagement rates.

Provide insights into your time management strategies. Talk about your ability to prioritize tasks, batch similar responsibilities, and remain focused even under pressure while maintaining quality standards.

Choose a specific campaign, detailing your objectives, the strategy behind it, and the outcomes. Focus on your role in the campaign and the metrics of success that were achieved to demonstrate your effectiveness.

Talk about your strategies for communication, such as using collaboration tools for project management. Share examples of successful remote collaboration experiences and how you maintained engagement within the team.

Express your enthusiasm for SimpleClosure’s mission and values. Connect your personal career goals to the company and demonstrate an understanding of how your unique skill set aligns with the needs of the marketing team.